Nielsen study shows that news is first on iPad According to a new Nielsen study, news takes the cake as the most popularly viewed type of content on the iPad, Poynter reports. The study, called "Internet Connected Devices," shows that news is the top content category, with 44 percent of iPad users viewing news regularly. Music comes in second, with 41 percent of users consuming on a regular basis. But even with the boom of the iPad, the study found that more people still access news from their iPhones. Although iPhone news junkies fall two percent behind music consumers, 51 percent of users read the news on their phone. Smartphones may be the most accessible and portable means of scoping out news, but PoynterOnline says that in this case, quantity is not necessarily quality. With the iPad being a first of many tablets to come, could this medium become the most popular way to access news? Source: Poynter Online
Ce que l'iPad peut faire pour la presse Bain & Company a mené pour le Forum d'Avigon une enquête auprès de 3 000 personnes dans six pays (États-Unis, Japon, Allemagne, France, Royaume-Uni, Corée du Sud) pour étudier la migration de la consommation des livres et de la presse sur les nouveaux supports que sont les tablettes et les liseuses. Dans le domaine de la presse, ses résultats recoupent peu ou prou ceux d'un sondage réalisé par BVA. Autour de 10% des Français sont prêts à payer pour ce type de contenu. Laurent Colombani, senior manager chez Bain & Company, directeur du pôle Médias en France, revient pour Lexpansion.com sur ce que signifient les résultats de cette étude pour le secteur des médias. Sur les nouveaux supports comme les tablettes, la propension à payer pour la presse en ligne est la même que sur les PC et mobiles, c'est-à-dire environ 10%. Les tablettes ne représentent qu'un canal de distribution complémentaire. C'est la grande question.
Launch of iPad Media Strategy framework - Trends in the Living Networks This morning I ran the iPad Strategy Workshop at Newspaper Publishers Association Future Forum in Sydney. To provide a framework for discussion at the workshop (and also as part of our ongoing research into effective approaches to the iPad for media and news organizations) I created a visual framework of key strategic issues, as below. Click on image for full-size pdf I will delve into these strategic issues in later posts. This is a Beta v1 version, so as always, please give feedback on how to make it more useful, including anything that’s missing or things that could be put better. Also see: Infographic: The NewsScape – 8 sources of value creation in a post-channel media world Visualization of top iPad News apps in Australia Presentation from iPad Strategy Workshop at Newspaper Publishers Association