La réalité augmentée Secret to Success - Neil Patel | Secret Entourage Some entrepreneurs would go back to their day jobs after a business failure but what happens if your business fails and you accrue over $1 million in debt at the age of 21? Neil Patel went through that very situation and stayed true to his entrepreneurial roots and continued to move forward. With a background in SEO and marketing, Neil has launched two very fast growing startups: KissMetrics and Crazy Egg. He’s here today to tell his story on how he went from making six figures doing SEO consulting for Fortune 500 companies during highschool to building multi-million dollar startups. Who was your first major client and how did you get them? My first client ever was Elpac Electronics, the power supply manufacturing company. I was taking nighttime college classes while I was in high school and gave a speech on how search engines work. What kind of results did you produce for the company and yourself? With SEO always evolving, how do you build a sustainable business?
IKEA takes its product catalog mobile with augmented reality app IKEA taps Mobile Dreams Factory for augmented reality app Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone. Mobile marketing agency Mobile Dreams Factory has brought the 2010 IKEA catalog to the iPhone with a unique augmented reality feature: Users can select a piece of furniture from the catalog and place it anywhere inside the room around them, changing its size to fit the perspective by using the phone’s camera. “Every year IKEA launches their printed catalog,” said Alberto Benbunan, managing director of Mobile Dreams Factory, Madrid. “That increased the notoriety of IKEA and this specific press release,” he said. “Hundred of thousand applications were downloaded in Spain and across Europe.” IKEA is a Swedish home furnishings retailer that sells flat-pack furniture and accessories, as well as bathroom and kitchen items in their retail stores worldwide. Here is a video showcasing the IKEA iPhone application:
s Top 15 Trends For Customer Service In 2013 2012 is still a vivid memory for most of us. But it’s time to look ahead to 2013 and focus on the key trends that customer service professionals need to pay attention to as they plan for success this year. Here are the top trends that I am tracking. My full report is here. Trend 1: Channel Preference Is Changing Rapidly Across all demographics, voice is still the primary communication channel used, but is quickly followed by self-service channels, and digital channels like chat and email. Trend 2: Mobile Solutions Are Becoming A Must-Have Customer service mobile applications remain nascent as more companies focus on their mobile marketing, sales, and eCommerce mobility strategies. Trend 3: Agile Service Is Becoming More Important Than Multichannel Service Customers expect service to be agile — that is, being able to start an interaction in one communication channel or touchpoint and complete it in another. Trend 4: Customers Expect Proactive Outbound Communication
"La réalité augmentée crée une relation émotionnelle avec le con Les entreprises doivent intégrer cette technologie à leur stratégie marketing. Mais pour que cela fonctionne, l'expérience doit être à la fois immersive, sociale et narrative. Et émancipée de l'étiquette d'outil gadget. Entretien sur l'usage marketing de la réalité augmentée avec David Nahon, en charge des technologies de virtualité immersive chez Dassault Systèmes.
Minimum Viable Personality Today we have a special guest post. There have been a few guest posts here at AVC. Maybe a half dozen in total. It's from our favorite Giant Robot Dinosaur and it's about Minimal Viable Personality, something I have referred to as "voice" in pior posts. One final note. La réalité augmentée sous tous ses angles le 29 juin à L'Echange Mercredi 26 mai 2010 3 26 /05 /Mai /2010 07:40 Si vous vous intéressez à la réalité augmentée dans le cadre de vos activités professionnelles et si vous pouvez être à Paris le 29 juin je vous recommande le premier évènement en France consacré à la Réalité Augmentée « L'échangeur Augmente la Réalité » : un après-midi pour comprendre la Réalité Augmentée, distinguer le buzz marketing des réelles promesses de la technologie et rencontrer les acteurs d'un marché à fort potentiel (plus de 700 millions de $ en 2014 contre 1 million en 2009 selon Jupiter). Au programme conférences, débats et démonstrations interactives pour mieux comprendre les technologies et les usages ; Ori Inbar, président du Augmented Reality Consortium, sera le keynote speaker du jour. L'agenda de « L'Echangeur Augmente la Réalité » : La liste des démonstrations interactives auxquelles vous pourrez participer le 29 juin : Le lien pour en savoir plus et vous inscrire : L'Echangeur Augmente la Réalité Billets en relation :
Born Rich First-time filmmaker Jamie Johnson, a 23-year-old heir to the Johnson & Johnson pharmaceutical fortune, captures the rituals, worries and social customs of the young Trumps, Vanderbilts, Newhouses and Bloombergs in the documentary special, Born Rich. Offering candid insights into the privileges and burdens of inheriting more money than most people will earn in a lifetime. Narrated by Johnson, a history student at New York University, and filmed over a three-year period, Born Rich spotlights ten young adults who came into the world knowing they would never have to work a day in their lives. These society-column names speak frankly about the one subject they all know is taboo: money. Most wealthy people are told from a very young age not to talk about money, notes Johnson. Among the peers Johnson interviews are: Josiah Hornblower, heir to the Vanderbilt and Whitney fortunes; S.I. Watch the full documentary now