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13 Free Design Tools for Visual Marketers on a Budget They say you shouldn't judge a book by its cover, but let's be honest ... a pretty cover doesn’t hurt when it comes to your marketing. That’s why -- whether you're creating lead generation content, social media content, calls-to-action, or infographics -- your marketing materials should always be as visually appealing as possible. Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Copywriting Tips for Smart Copywriters - Pro Copy Tips I was talking to a fellow copywriter a few weeks ago and he complained that he spent over $300 a year on various subscriptions. When you think about it, that’s not that much to keep up with industry news and the latest tips and technologies. It’s easy to pay even more. However, I told him I do the same thing for free.
» The Many Reasons We Rely Upon Our Clutter Post written by Leo Babauta. Clutter isn’t an easy problem to solve, no matter how many times I might tell you to toss it out, tell you that you don’t need it. A book isn’t just an object with words on it. A jewelry box isn’t just a container. Clothes aren’t just protection from the elements. Each of these inanimate objects means so much more to us.
No Commercial Ideas | Most Interesting and Creative Ideas Mainual. Notebook For Conceptual Ideas An interesting idea of sharing ideas. That’s what comes first to mind when you visit Mainual. We can find many blogs telling us about design ideas and even examples of these ideas. A Brief Rant on the Future of Interaction Design So, here's a Vision Of The Future that's popular right now. It's a lot of this sort of thing. As it happens, designing Future Interfaces For The Future used to be my line of work.
Creativity - Pro Copy Tips After more than two decades of technological evolution, creativity isn’t what it used to be. I don’t mean that the pool of creative advertising talent is shrinking. I mean the way creative people go about creating is different. It’s more than exchanging typewriters for computers or art tables for graphic design programs; it’s a complete shift in the creative process. It started when IBM introduced the first affordable desktop personal computer. Your Designers Are Not Artists, and You Need to Stop Thinking That Way As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. those folks whose jobs are often held to more formal or quantitative metrics). Obviously, it should come as no surprise that there is always at least some disconnect between designers and non-designers, especially considering the vast differences in both the day-to-day work and the success metrics of each group. However, having spent the last several years basically being the translator between the two, one thing has really surprised me: the vast majority of non-designers don’t actually understand what a designer’s real role is.
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