le subliminal Why Agencies Are Going Anti-Social Just a few years ago, legions of businesses practically tattooed themselves with the label “social media agency” so they could ink deals with brand clients looking to get on Facebook. But as the marketing landscape shifts toward cross-digital solutions and demands for big data, the term is beginning to be seen as too limiting by some. “As I start to talk to more people about the state of the quote-unquote social media agency, I vehemently deny that we are one,” said Ian Schafer, CEO of Deep Focus. “That stance is probably not good for business in the short run.” It wasn’t terribly long ago when Schafer was growing his now 10-year-old interactive firm by successfully pitching brands like HBO on the company’s prowess in creating MySpace and YouTube ads. “Hiring a separate agency or person to do social is probably anathema to achieving that objective,” he said. “I bristle at that term,” he added. Agencies have always adapted to a changing media world.
The Cacophony Society Los premios de publicidad en España: plagios, truchos y galas que se convierten en pruebas de resistencia Con los dos certámenes de premios de publicidad más importantes ya superados, les hablamos del Festival El Sol y de Cannes Lions 2012, queremos hacer balance de todo lo que ha sucedido durante estos meses en el sector publicitario español: una caída considerable de leones en Cannes con respecto al año pasado, una gala de El Sol eterna, una polémica abrumadora sobre los plagios de algunos premios que nunca fueron devueltos… Desde MarketingDirecto.com hemos querido recoger la opinión de los profesionales del sector para tratar de averiguar qué es lo que le está pasando a la publicidad en general en España y a los certámenes de premios en particular. Éstas han sido las preguntas formuladas: 1. Sobre la “debacle” de El Sol, ¿qué opina sobre los premios que no se han devuelto por parte de la organización tras el escándalo de los plagios? 2. ¿Cómo cree que puede afectar esto al sector y de cara a futuras ediciones del festival El Sol? 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. - Javier G.
Bureau d'études Puta Sacada - Redação Publicitária Adbusters Culturejammer Headquarters | Journal of the mental environment Top 10 Apple Commercials of All Time (Updated) - The Cody Word Be sure to check out my brand new report, “Ten Tech Stocks for the Next Ten Years”, at 10Stocksfor10Years.com for $10. This site is not affiliated with MarketWatch. With Steve Jobs’ passing, I first want to extend prayers and condolences to his family and loved ones. I also wanted to pause for a moment to reflect on some of his and his greatest company’s greatest hits. I often tell people in an interview when they ask me about Apple and how I bought it at and told my subscribers to buy it at $7 back in March 20003 that without that call, I’m not sure I’d even be in the studio with them. Two other notes about Steve Jobs that came into my mind as I reflected upon him and my relationship with him as such a long-term investor in Apple. Like most analysts I’m reading, this sad ending to the stewardship and chairmanship of Steve Jobs at Apple doesn’t change my overall stance or bullishness for the stock. And without further ado, here’s the Top 10 Best Apple Commercials of All Time.
50 brilliant &038; creative advertisements for your inspiration Companies send a lot of money on trying to catch your attention, in this collection you’ll find creative advertising that probably reached their goal. 1. Bounty’s big spills campaign 2. Tyskie beer 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. iPod shuffle campaign 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50.
El Sol 2012 Ampliar foto 1882 ansiosos y un capuchón (Destilados Argentinos - MADRE - Argentina) SOL DE OROtve Ampliar foto Padres en slip (BGH Aire acondicionado - Del campo nazca Saatchi and Saatchi - Argentina) SOL DE OROtve Ampliar foto Trencitas (H2OH PepsiCo - Argentina) SOL DE OROtve Ampliar foto Einstein (Sony Cybershot - Del campo nazca Saatchi & Saatchi - Argentina)tve Ampliar foto Zombies calientes del Getafe (Getafe FC - Sra Rushmore - España) SOL DE PLTAtve Ampliar foto Generaciones (Toyota España - Saatchi & Saatchi - España)tve Ampliar foto Cómicos (Campofrío- McCann Madrid - España) SOL DE OROtve Ampliar foto Conversaciones sobre futuro. Metrópolis 20.06.2012 Igual que la moda siempre acaba volviendo, la publicidad regresa a televisión española gracias a los trabajos más destacados presentes en el festival EL SOL, nuestra cita anual con la creatividad publicitaria iberoamericana, que este año ha traído 4 días de sol a Bilbao.
25 Really Creative Floor Sticker Ads Jun 18, 2012 Below you will find a collection of creative, provocative and sometimes funny floor sticker ads that caught our eye. It’s fascinating to see the ideas ad agencies can come up with when they are not constrained by the restrictive borders of a magazine or billboard. If you know of any other really creative sidewalk, elevator or floor ads that we missed, please let us know in the comments! If there’s enough maybe a follow-up post will be in order :) If you enjoyed this post, the Sifter highly recommends: 10 embarrassing “Before They Were Famous” commercials
Twitter Dominates Day 2 of Cannes Lions [INFOGRAPHIC] The world's premier brand communications conference, Cannes Lions International Festival of Creativity, is well underway at its dazzling seaside location in the south of France. Perhaps due to the city's romantic charm, festival attendees have been checking in to the beach on Foursquare and documenting their morning croissants on Pinterest. But most of the Cannes Lions chatter is happening on Twitter. SEE ALSO: Cannes Lions: Ideas, People and Companies With Big Buzz Based on this infographic created by SapientNitro, the event has earned more than 56,000 Twitter mentions in its first three days. Check out Cannes Lions' list of award winners thus far, and follow Cannes Lions online as more winners are announced. Thumbnail image courtesy of Flickr, Tambako the Jaguar