5 Ways to Use Pinterest to Attract and Engage Consumers MARKETING STRATEGY [4 Easy Steps to Implement a Facebook Marketing Strategy] Do you have a Facebook marketing strategy? Is your Facebook marketing is working? If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts! Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan. What You Need to Get Started Before you start marketing on Facebook, you should have these things in place: A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers. Once you have done these things, you can begin to integrate your Facebook marketing with your overall marketing plan. Here are 4 steps to get your Facebook marketing strategy in place. #1: Set Goals Any strategy begins with goals. Consider some of these Facebook marketing goals as you craft your plan: Increase overall exposure and awareness. #2: Research Your Facebook research will include these areas:
How to Use Facebook Audience Insights: What Marketers Need to Know Are you looking for a tool to help you target your Facebook ads more effectively? Do you want to learn more about the people your ad reaches before you spend money on it? Even the most effective ad copy can fail if it doesn’t reach the right audience. In this article you’ll discover how using Facebook’s Audience Insights can make sure your ad reaches the right Facebook users. About Facebook Audience Insights While both Power Editor and the Ad Creation tool let you customize the audience you want to target in your campaign, they don’t give you any insights for that audience before running with it. Find out what you need to know about the new Audience Insights. Audience Insights lets you learn about a specific audience before putting your budget on the line. The new Audience Insights feature from Facebook. Audience breakdown by gender and age group. Audience Insights gives you the power to make decisions and adjust your target audience in real time, based on the data in front of you. Demographics
Monetize Your Platform, How to Grow Sales With Your Online Platform Have you built your own platform? Are you wondering how to monetize it? To learn how you can use your platform to generate real revenue for your business, I interview David Siteman Garland for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview David Siteman Garland, who is the host of The Rise To The Top podcast. David shares how he grew his platform and the various ways he has monetized it. You’ll learn how to get started generating revenue and the price points you need to look at. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
FB for SMALL BUSINESS [Facebook Marketing for Small Business: What You Need to Know] Is your business on Facebook? Are you wondering how a small business can benefit from Facebook marketing? To learn about the opportunities for small businesses, I interview Ramon Ray for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Ramon Ray, the author of The Facebook Guide to Small Business Marketing. Ramon shares his tips and techniques when it comes to Facebook marketing. You’ll learn how to grow a larger following on Facebook and turn Facebook engagement into sales. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Facebook Marketing
How to Use Advanced Facebook Ad Targeting How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI. In this article I’ll share how to plan better Facebook ad campaigns with audience targeting. Why Use Advanced Targeting? To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. Discover how to use advanced Facebook ad targeting. Listen to this article: Listen now: Play in new window | Download Successfully targeting for your brand or specific campaign helps keep cost per click low, conversion rates high and relevance scores above average. Here’s how to combine Facebook Graph Search and Facebook Audience Insights to get to know your audience and send the right message to the right people. #1: Research Audience Data of Fans Combine Pages Liked by People Who Like Your Page With Audience Insights Here is where the magic happens.
3 Social Media Automation Tools for Marketers Are you drowning in social media tasks? Do you need better tools to help you manage your social media marketing? Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your social media strategy. To save you time and improve your marketing efforts, I’ll show you three social media tools that will deliver your content efficiently. #1: Be More Efficient on Facebook Post Planner, an independent application you install within Facebook, is designed to help you deliver content to your Facebook Page effectively. Features: Automate publishing of selected content to your Facebook Page based on a time schedule that you predetermine.Identify trending content to add to your queue.Add your blog feed and publish your new posts automatically.Crowdsource content from other Post Planner users. Setup Provide Post Planner with the relevant permissions to post content on your behalf. ‘Post to’ is where you type in content to post.
SME: Facebook Marketing Are you looking for creative ways to use visual storytelling in your social media marketing? Do you have a great story to tell, but you’re not sure how to share it? Every company has a story to tell. It could be anything from brand history to internal innovation to fun customer feedback. In this article I’ll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook. Why Tell a Visual Story? A picture is worth a thousand words. Posting images can help increase engagement and shares on Facebook. Are you using pictures to your advantage? #1: Use Clever Photo Collections The American Express Facebook page strives to give a strong visual representation of the brand.
Facebook Ad Targeting | The Complete Guide Almost two years ago we released the first edition of our “Complete Guide to Facebook Advertising Targeting Options”. With over 25,000 page views, this article was a big success… and we’re proud to have helped that many people better understand Facebook targeting. But since then, a lot has changed… … as it usually does in digital marketing, especially when it comes to Facebook advertising :). It was time to update this article with the most relevant Facebook targeting tactics and options… I’m about to explain not only our research process for selecting the most effective targeting options to reach your target market (people that will actually BUY your product(s)), I’ll also list ALL of the targeting options available on the Facebook platform so that you don’t have to waste time digging around… But first… Why is Facebook’s targeting so effective? Facebook has well over 1.6 billion users. I bet you can only list a handful of friends that DON’T have a Facebook profile. Don’t believe me? Locations
Motives for Mentoring: How Online Publishing Will Benefit For corporate blogs and content providers, e-mentoring is a great way to create the "team" feeling you would want in a physical environment - plus, it ensures that your content stays consistent and interesting. In the business world, the word “mentor” might not come up as often as it does in the academic world – but it should. There is just as much to learn and teach in the office, and both seasoned employees and recent college graduates have a skill set to pass down to someone in need of knowledge. If you’re a business owner interested in creating a better environment in the office and boosting the company’s productivity, now is the time to learn more about why mentoring will work for you. What is mentoring? Mentoring is the act of building a useful relationship between two people – in this case, for the purpose of career development. What is the benefit of mentoring in the workplace? How can you make your mentoring program a two-way street? Distance is not a detriment.
FB EMBED POSTS [Facebook Embedded Posts: This Week in Social Media] Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Embedded Posts: Facebook’s Embedded Posts “make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the web.” "When embedded, posts can include pictures, videos, hashtags and other content. LinkedIn Introduces New Company Page Analytics: The new LinkedIn Company Page analytics now include the ability to identify the updates that drive the greatest engagement and filter engagement trends by type and time period. Pinterest Releases a Pinning Shortcut: Pinterest’s updated version of their iPhone and iPad app gives you “a shortcut that lets you pin, like and send a little faster on your iPhone.” "You can try the shortcut when you're on your home feed, a board or looking at a pin close up." Pinterest introduces a new Edit button.
Email Design Guide Content Focus your message Some of the most effective emails have one clear message. If you have multiple messages to send, try breaking them up into a series of emails. Be concise Reduce the length of your email until you can simplify no more. Create a hierarchy Put the most important information first for people who are short on time. Break it up Use headings and bulleted lists to divide content into sections that are easy to understand. Link out If you have a lot of information to convey, link to a page on your website (or someone else's website) where subscribers can learn more. Templates Start from scratch Sometimes it's easiest to start from scratch. Save your template Instead of starting over every time you send an email, create a template you can use and modify again and again. Identity Label it Make sure the reader knows who the message is coming from by putting your logo or name at the top of the email. Color Pick a palette Choose just one or two colors for your emails. Images
Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s very clear-cut: hacking blogs, that sort of thing is illegal. Eric Enge: Of course, people are using the term illegal in an imprecise way. “No, not all link building is bad.” Matt Cutts: No, not all link building is bad. Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. Eric Enge: I always liken this to doing marketing the way it used to be done, right? Matt Cutts: Right. “… it is true that a lot of SEO is now circling back around to good old fashioned marketing.” Matt Cutts: Absolutely, I completely agree. Eric Enge: Right.