How Facebook Can Become Bigger In Five Years Than Google Is Today

Analysis: Google v Facebook Is About . . . Fast versus Sticky - Which Strategy Will Win? Posted by Tom Foremski - October 4, 2010 Google's most important launch this year was its recent debut of Google Instant search which cuts user search time by as much as 40%. Google users are collectively saving 11 hours per second. That means 11 hours per second being spent away from Google search. Google is betting it that if its users spend less time on search then it will make more money. This is a far different strategy from that of Facebook which wants to be the stickiest place on the Internet. Nielsen estimates that each month, an average US internet user spends around 2 hours on Google, and more than 7 hours on Facebook. It'll be interesting to see the latest Nielsen numbers following the launch of Google Instant Search. How is less time on your sites better than more? It seems very counter-intuitive. And it seems to be working. Facebook is very sticky yet its revenues are a fraction of Google's (as far as we can estimate since Facebook is a private company). Big "I" versus little "i"

[2010] Why did Columbia's Campus Network lose out to Harvard's Facebook? - By Christopher Beam In a parallel universe, there is a blockbuster movie coming out this weekend about a Web site that changed the world. It's called The Social Network. It stars Jesse Eisenberg as the site's wunderkind creator. As The Social Network dramatizes, Mark Zuckerberg founded Facebook after allegedly backing out of a commitment to work on another networking site, Harvard Connection. "If you talk to Mark, he'll be the first to tell you he thought CU Community was the biggest competition that Facebook ever had," says Goldberg, now 26 years old and living in New York City. Goldberg got the idea for Campus Network in 2003, during his freshman year at Columbia's school of engineering. On Feb. 4, Facebook launched. As of early 2004, Goldberg's social network was a lot more advanced than Mark Zuckerberg's. The illusion of safety crumbled a month later when Facebook opened its doors to students at Stanford, Yale, and Columbia. That spring, Goldberg started instant messaging with Mark Zuckerberg.

SOTY Wow! AOL Thinks It Can Succeed As The 500th Groupon Clone There is no shortage of Groupon clones. With literally hundreds of daily deal sites popping up all over the world, it’s a pretty saturated market. Or maybe it’s the next big thing. Either way, AOL (our new corporate owner) is about to find out. The site will come under the purview of Ned Brody, COO of the media, advertising, and commerce group, as well as the president of AOL’s Paid Services group. While AOL is clearly following the pack here, it is not clear that is a bad thing. Not that Groupon needs to lose any sleep over AOL entering the market. Thinking of daily deals as a new ad unit certainly makes sense. Businesses are encouraged to offer discounts in return for massive purchase volume and to treat those discounts as a marketing expense because generally the deals introduce new customers to their products and services. Pocket the thousands of dollars you would usually spend on advertising — Wow simply shares the revenue with you.

Exclusive: Facebook and Skype Readying Deep Integration Partnership | Kara Swisher | BoomTown | AllThingsD You didn’t think Facebook would integrate with Google (GOOG) Voice, did you? Actually, according to sources close to the situation, Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and Facebook Connect. The move by the pair–which have tested small contact importer integrations before–is a natural one for the social networking giant, which is aiming to be the central communications and messaging platform for its users, across a range of media. Facebook’s goal, according to sources: To mesh communications and community more tightly together and add more tools to allow users to do so. Since it was not going to create an Internet telephony service of its own–kind of like not creating a mobile operating system–Facebook has apparently turned to the Web’s Internet telephony leader. Interestingly, Facebook has previously tested a video chat product. Skype is also increasing its partnerships.

Google Is From Mars and Facebook Is From Venus One of the notable things about the question-and-answer site Quora is the quality of answers that are posted to interesting questions. One recent example is the in-depth response posted to the question: “Which is better to work for, Google or Facebook?” The answer comes from David Braginsky, who worked as a developer at Google for four years, then moved to Facebook, where he’s worked for three years. His take? The search company is like graduate school, filled with big brains working on complicated problems, while the social network doesn’t think as much about the deep implications of things; it just does them. Braginsky says when it comes to culture, Google is more technically focused, in that staffers there “value working on hard problems, and doing them right… things are often done because they are technically hard or impressive [and] on most projects, the engineers make the calls.” At Facebook, however, the attitude is “something needs to be done, and people do it.

[2010] Is your private phone number on Facebook? Probably. And so are your friends' | Technology If you have a friend on Facebook who has used the iPhone app version to access the site, then it's very possible that your private phone numbers - and those of lots of your and their friends - are on the site. The reason: Facebook's "Contact Sync" feature, which synchronises your friends' Facebook profile pictures with the contacts in your phone. Except that it doesn't do that on your phone. Oh no. Because that would be wrong, to pull the photos down from Facebook and put them on your phone. That would breach Facebook's terms of service. Instead, what What Facebook's app does it that it imports all the names and phone numbers you have on your (smart)phone, uploads them to Facebook's Phonebook app (got a Facebook account? Pause for a moment and go and look at it. Update: that's the implication of "all contacts from your device... will be sent to Facebook and be subject to Facebook's Privacy Policy". The implications are huge, and extremely worrying. von Moos continues:

Social Media Changes Old Web Habits - PCWorld Social media now consume 23 percent of our time online, stealing time away from e-mail, reading news, and spending time at portals such as Yahoo.com, according a recent Nielsen study. The study tracked the online activity of 200,000 American users from June 2009 to June 2010. Time invested on social networking sites grew nearly 50 percent -- from 16 percent to 23 percent -- and that social gaming surpassed e-mail to take the number two position. Americans now log an average of six hours per month twiddling thumbs on social networks. Though e-mail usage dropped on desktops -- declining to 8.3 percent from 12 percent -- it remains dominant on mobile devices, occupying 42 percent of our smartphone time in comparison to 37 percent last year.

Comment Facebook verrouille son marché Facebook verrouille son marché, comment? Si on vous avait demandé de citer un exemple de réussite sur Internet il y a cinq ans, vous auriez certainement répondu Myspace… Aujourd’hui, c’est Facebook qui vous viendrait certainement à l’idée rapidement… En effet, en seulement quelques années Mark Zuckerberg, jeune étudiant issue d’Harvard, a réussi à propulser son service de réseau social dans le Top 3 des sites les plus consultés dans le monde et compte plus de 400 000 millions de membres ! Mieux, il semble que Zuckerberg et son équipe aient décidé de s’installer à cette place de leader : Facebook compte bien verrouiller leur marché ! Le présent billet présentera donc quelques uns des leviers stratégiques dont dispose Facebook pour verrouiller son marché. 1 ) Les rendements croissants d’adoption Les rendements croissants d’adoption traduisent le fait que : « l’utilité d’un produit acquis par n consommateurs sera plus grande pour le (n)ième utilisateur que pour le (n-1)ième »

Facebook Delves Deeper Into Search On Feb. 1, a few hours after Facebook declared its intention to raise $5 billion in what will likely be the largest initial public offering in tech history, Mark Zuckerberg gave close followers of his company a potential clue to its future. On his Facebook profile, he uploaded a photograph of his desk and a large sign that read in big red letters, “Stay focused & keep shipping.” Yet it was the adjacent MacBook laptop in the image that drew the most attention. Visible on the computer’s screen was a blurry image of a Facebook page and, at the top, what seemed to be an unusually elongated white box. Web pundits speculated the image showed a prototype of a new Facebook search engine. To date, Facebook hasn’t made search a priority, and it shows. A photo on Zuckerberg's Facebook page shows a tweaked version of the site's search bar Searching the social network could get a lot better in the near future. The $15 billion search advertising market could be a huge opportunity for the company.

[2010] Facebook co-founder Mark Zuckerberg opens up Mark Zuckerberg founded Facebook in his college dorm room six years ago. Five hundred million people have joined since, and eight hundred and seventy-nine of them are his friends. The site is a directory of the world’s people, and a place for private citizens to create public identities. According to his Facebook profile, Zuckerberg has three sisters (Randi, Donna, and Arielle), all of whom he’s friends with. Zuckerberg cites “Minimalism,” “Revolutions,” and “Eliminating Desire” as interests. Zuckerberg’s Facebook friends have access to his e-mail address and his cell-phone number. Since late August, it’s also been pretty easy to track Zuckerberg through a new Facebook feature called Places, which allows users to mark their location at any time. Zuckerberg may seem like an over-sharer in the age of over-sharing. The world, it seems, is responding. Despite his goal of global openness, however, Zuckerberg remains a wary and private person. Some kids played computer games.

US Facebook Demographic Study  It can be pretty hard to dig out the right facebook demographic data, but Mashable has done just that and interestingly, compared all US Facebook users to all US citizens. It show some great statistics like population growth, race, age, gender, most popular cities and state percentage of facebook users among a number of other great stats! I think the infographic left me a little short, it just didn’t seem like a detailed enough breakdown, but none the less a good one! You can view a super large version of this chart here. Be Sociable, Share!

Facebook s'offre 18 brevets pour se protéger d'éventuels procès - Numerama Être leader dans un secteur bien précis n'est pas toujours de tout repos. Cela, Facebook l'a bien compris. Devenu depuis quelques années le réseau social le plus populaire au monde, le site web a bien conscience qu'il est désormais une cible de choix pour certains et un dangereux rival pour d'autres. Mais si ce colosse du web peut se targuer d'avoir près de 500 millions de membres inscrits, il n'en demeure pas moins que ce dernier a les pieds d'argile. Alors que Facebook a émergé au milieu des années 2000, le réseautage social était déjà ancré aux États-Unis dès le début de la décennie. Ainsi, si Facebook est né en 2004, Friendster était déjà en ligne depuis deux ans. Or, cela a toujours posé un vrai problème pour le réseau social créé par Mark Zuckerberg. Cependant, un accord à l'amiable a été conclu entre Friendster et Facebook. À l'inverse, les autres réseaux sociaux devront prendre garde désormais à la stratégie de Facebook en matière de propriété intellectuelle.