Reunite the River

Lois Jeans | Spring Summer 2013 LOIS is more alive than ever, “more LOIS than ever”. Since last December we have thrown ourselves on the road and probably one day you will see the LOIS BUS in your hometown, as it is already rolling along all the corners of Spain coinciding with the holidays and most important events of each region. Our aim is to be present at any happening, event, concert, etc. that is a meeting point for young people who are interested in being open to any social or cultural manifestation taking place in our country, as LOIS has been there since1962 and still stays there, stronger than ever. We’ll visit Colleges, Discos, etc., and the LOIS BUS shall be, during its journey, the meeting point for the fans of the brand, where we’ll give away gifts and merchandising bearing the mythical Bull logo, all the year 2010 long. LOIS is still a brand that endures over crises, avatars and ephemeral fads. If you want to know more about us, you don’t need to go out and seek us, we’ll look for you instead!!!