Email Marketing Services from SubscriberMail How to Avoid Common Missteps in Workflows [HubSpot Support Series] In HubSpot, the heart of the marketing automation tools that power lead nurturing campaigns is our Workflows App. This powerful tool can help you nurture leads with automated emails, send internal notifications, assign Salesforce tasks and campaigns and more. However, with the great power provided by workflows comes a great chance to take a misstep. Designing and executing marketing automation may feel like a brave new world, but it isn’t too scary if you take the time to acquaint yourself with workflows and the many ways in which they work. In that spirit, we are going to learn about some potential missteps you could encounter in creating automated contact nurturing and business process flows. Navigating Workflows In this post, we’re going to organize our potential missteps by the structural model of the Workflows App. The Trigger - when a single contact completes one of the trigger action(s), they attempt to enter the specific workflow. Trigger Happy So, don’t do that! Boom.
What You Need to Know About Building a Mobile App for Your Brand In case you haven't noticed, most of your potential customers have gone mobile. Last June, consumers began spending more time on mobile apps than on the web, according to researcher Flurry. Earlier in the year, Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, released a report showing that combined sales of smartphones and tablets overtook PCs for the first time. You may have noticed that you yourself are spending more time on your smartphone or tablet these days as well. While creating a mobile website seems like an easy, cheap way to maintain visibility in this environment, another option is to create your own app. A few years ago, that wouldn't have made any sense. How much have prices come down? Mind you, that's the average cost. iOS or Android? Now that your expectations are more grounded, it's time to take a look at your options. There are two schools of thought: One is that iOS is the standard and affords you the opportunity to create an elegant app. Keep It Simple
An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA] As marketers, we're often faced with a do-this-or-do-that decision when planning our strategies. There’s no limit to the number of channels and marketing tools we have at our disposal, so sometimes, due to resource restraints, we're forced to make the tough choices. Making the decision about which one is the best, however, can be difficult, time-consuming, and, quite frankly, overwhelming. For example, if you already have a database full of leads, you might be tasked with finding the best way to convert them into paying customers. Some options might be to send them an email, use direct mail, engage with them in social media, or have your sales team reach out. But how do you determine which option is best? If you’re like us, then you love data -- we’re always looking for ways to make decisions based on what the data tells us. The first step to figuring all this out was to calculate the ROI (return on investment) of each scenario in terms of revenue/spend. ROI = total revenue / total spend
why email marketing? How? Email marketing has been a staple for consumer marketers since the mid-90s. A few years later, B2B marketers discovered its value, and email campaigns have become an important tool for businesses in all stages and industries. Yet many marketers just starting in the field are wondering when to use email marketing. Nurture leadsBuild brand awarenessObtain prospectsBuild customer loyaltyGenerate sales You can usually launch a campaign and measure your results fairly quickly, making email a great option for time-sensitive programs. Here are three examples of when to use email marketing campaigns: Email marketing is more editorial than advertising, and it’s powerful because it can support and even drive a sales process. You can reach a wide audience with email, but that doesn’t mean you should. If you’ve used email in the past, do you see your company in one of these scenarios? Sign up for Marketing MO account (free) for step-by-step guidance for understanding when to use email marketing.
Job Description: Media Planner/Buyer. Advertising media planners identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure. Media planners may specialise in a particular media vehicle. However, many provide insight across the entire media spectrum, including radio, cinema, press, television and increasingly digital, mobile communications and online media. Job Description, salaries and benefits Media planners identify the best mix of media channels to deliver an advertising message to a clients' target audience. Media planners discuss advertising strategy with their clients, analyse and research the target audience's character, advise the creative team and clients about the most effective media combination and present media proposals. Media planners/buyers tend to work 40 hours a week, although deadlines can mean longer hours.
7 Mistakes to Avoid on Your Ecommerce Site We've all been there. You're all set to buy something, credit card in hand, but for one reason or another you never close the deal. Maybe the third time you were asked to enter your credit card number you gave in. Perhaps it was the exorbitant shipping costs. Maybe the site crashed. The truth is, there are at least seven things that send potential customers fleeing in horror from your website, some of which were chronicled in this perceptive comic from The Oatmeal. 1. Every 2 seconds of load time on your site equals an 8% abandonment rate, according to Gomez, the application monitor from Compuware. It's easy to see why: Do you want to waste your time waiting for a site to load? Unfortunately, there are a lot of reasons why your site is loading so slowly. 2. If you're asking consumers to take more than five steps to buy something off your site, then you're asking too much. Welcome/cart contents pageBill-to sectionShip-to sectionPayment moduleConfirmation/thank you page 3. 4. 5. 6. 7.
How to Increase Sales and Cut Costs by using PIM Software In retail management, there are so many details about a product: pricing, SKU, barcode and QR, technical data like dimensions and weight, labels, advertising copy, photos and videos, suppliers, warehouse and retail stock, vendors, commissions, e-commerce. The faster your company grows, the more complex it will become to handle it all efficiently. Research findings, published by Ventana Research, indicate that many organizations struggle to produce a single source of product information. For retailer, the absence of a centralized product information repository can lead to severe losses. Therefore modern companies, especially the big retailers, opt for a shockingly obvious and underexploited measure. So how exactly do you profit from a central Product Information Management system (PIM)? 1) No Time Wasted On Double or Multiple Data Entry Your authorized staff has just one central interface to enter and update product info. 2) Data Quality 3) Improved Multichannel Sales 2) Custom Interface