9 Ways to Dramatically Reduce Email Unsubscribe Rates Email marketers have to accept a certain amount of expected email list depreciation every year, but when that list dwindles down more and more due to unsubscribes, it's time to press 'pause.' Unsubscribes are, in very technical terms, a huge bummer. Sure, a certain amount of self-scrubbing is good for every email list , but you can't help but wonder if there's something you could have done differently to save some of those subscribers. Well, it turns out there might be some things you can do to reduce the amount of email unsubscribes you experience. If your email marketing strategy doesn't include some of these measures, consider implementing them now and, tracking the effect they have on your unsubscribe rates. 1.) 2.) 3.) 4.) 5.) 6.) 7.) 8.) 9.)
Two Basic E-Mail Tactics Nearly all online marketers use e-mail. Studies conducted in January 2009 by two companies also confirm that most behave similarly when it comes to basic tactical decisions. Among marketers surveyed by Smith-Harmon, the greatest percentages said Monday and Tuesday were the most popular days to send e-mail in 2008, presumably because they had the greatest chance of reaching their targets. Smith-Harmon released its findings at about the same time as another company that was researching e-mail and marketing practices. Overall, shorter subject lines were related to higher open and click rates. “Companies are spending little time thinking about and testing subject lines, compared to the resources and time devoted to creative development,” said Shane Stallings, senior consultant at Epsilon. eMarketer estimates e-mail ad spending will reach $488 million in 2009, up from $472 million in 2008. Agencies and brands from all verticals rely on eMarketer Total Access for analysis and data.
How Apple maintains explosive earnings growth It's now the second-largest company in the U.S., and it still manages to grow its earnings by more than 50% a year. by Andy M. Zaky, contributor In the four years I've followed Apple (AAPL) as it's grown from a mere mid-sized tech stock to becoming the second largest corporation in the United States in terms of market capitalization, I never imagined that it or any other company of its size would be able to consistently grow its earnings by well over 50% a year. While Apple is now larger than Microsoft (MSFT), Google (GOOG), Cisco (CSCO), and Intel (INTC), it still enjoys the growth rate of small cap tech stocks. To get an idea of how deeply Apple continues to penetrate the market, Apple will likely produce 50% more in sales and 71% more in earnings in 2010 than it did last year. That is absolutely stunning when one considers that Apple recorded a whopping $43 billion in revenue during the 2009 reporting period – almost double the $24 billion it recorded in 2007.
The Top 5 Reasons People Unsubscribe From Newsletters | Good Ideas Are a Dime a Dozen, But Implementation is Priceless Do you email a newsletter or other publication to subscribers? Do you subscribe to RSS feeds or email newsletters? I have two marketing tools I use that have subscribers; a monthly newsletter for my email stationery clients (www.inboxfx.com) and this blog which has almost 300 subscribers. If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. According to an Epsilon and ROI Research study, 55% of email subscribers in the US and Canada unsubscribe from opt-in emails occasionally—and 14% do so frequently. The top 5 reasons people give for unsubscribing are as follows: 67% – Irrelevant content64% – Receive too frequently50% – Think their email address is being shared or sold48% – Don’t recall signing up32% Privacy concerns Like this: Like Loading...
E-Mail Marketing and Click-Through Rates: Part II According to the “Q1 2009 Email Trends and Benchmarks” report by Epsilon, 94.1% of marketing e-mails were delivered in Q1 2009. In addition, 22.1% of e-mails were opened and 6.1% were clicked through. Open rates and click-throughs were up slightly from Q4 2008. Deliveries were down. (To compare these numbers to figures from a MailerMailer study, see E-Mail Marketing and Click-Through Rates.) How often e-mails were opened and clicked varied with the industry of the sender—and the size of the list. General financial services e-mails were opened most frequently, followed by general business products and services, and credit cards and banks. The least popular categories were apparel, publishing and media, consumer packaged goods and electronics. Click-through rates in January through March 2009 were highest for consumer packaged goods, followed by general financial services and pharmaceuticals. Never miss a trend.
Google Conducting Focus Group Research Into Social Networking The blogosphere has been abuzz with word that Google may be developing a social network after Digg CEO Kevin Rose tweeted a few weeks ago that he’d heard a “huge rumor” that Google was planning to launch a Facebook competitor called “Google Me.” Adam D’Angelo, founder of Q&A service Quora, then claimed on his own that this is a real project for Google. And Google CEO Eric Schmidt hasn’t denied these reports. According to a tip we received and confirmed, Google is asking people to conduct a short survey to verify their eligibility for a “usability study” with Google. The questions focus around social networking as it relates both to real life (offline) and online. Online surveys to get feedback for current or future products isn’t new to Google, so it’s not particularly surprising that the search giant would conduct focus groups when evaluating the potential of a new product. Here’s a list of the most interesting questions asked in the survey: 10a.
6 Smart and Effective Email Marketing Tactics The Digital Marketing Series is supported by HubSpot , which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers. Learn more . Although consumers' communication habits have evolved with the rising popularity of social media and smartphones, brands are still turning to their dependable friend — email — to attract and retain customers and boost their bottom lines. There's no denying that email is showing signs of decline — the number of visitors to web-based email sites fell 6% in 2010 compared to the previous year, and email engagement declined at an even greater rate, according to a report from digital analysis company comScore . In response to these changes, brands are quickly adapting by combining email, social media and even mobile marketing tactics. Despite the decline in email, new communication channels won't replace email. 1. He suggests these tips: 2. 3. 4.
Why E-Mail Subscribers Unsubscribe E-mail marketing is one of the more effective and less expensive ways to retain and engage customers. In fact, early this year comScore found that e-mail had a 4.4% sales conversion rate in the US. In a survey by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to house lists had “great ROI.” CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last—but that doesn’t mean subscribers don’t cut e-mail newsletters. According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally—and 14% do so frequently. Only 5% said they never unsubscribe. “North Americans are receiving a lot of content, and at the same time they're getting more and more selective about the kinds of e-mails they want to receive,” Kevin Mabley of Epsilon told AdAge. Most Internet users unsubscribed due to irrelevant content. Never miss a trend.