Your Sneak Peak at the Future of Infographic Marketing Infographic marketing started off with a bang a few years ago and still remains a very popular way of delivering a message to a targeted audience. Why did infographics become so popular and why does this form of media continue to be an effective content marketing vehicle? Visual marketing is easier to absorb. Media outlets love infographics. Related: 7 Super Tips for Creating Powerful Infographics Sharing on social media is easy. Natural link building and website traffic. In order for marketers take full advantage of the power of infographics, they would be wise to initiate some changes. Don’t just pump out infographic after infographic. An infographic needs to tell a story visually in order to be successful and not just contain random data compiled together. Expand your reach. The time and effort required to do infographic outreach is often rewarded with high-quality websites publishing the infographic. Related: A (Kind of) Brief History of Marketing (Infographic) Get interactive.
How a Personal Assistant Can Help You Be Even More Awesome There’s a defining time in every well-maintained brand when it becomes so popular and respected that you have to ask yourself, ‘Can I continue doing this alone?’ If your answer to the above question is no, and you continue chugging along solo, you could reach a plateau in your personal brand that eventually leads to its downfall. Hiring an assistant can bring a myriad of benefits for efficiently taking your presence to the next level, as well as reduce the stress of maintaining your personal brand. Here are four reasons why: 1. They’ll save you time Probably the biggest asset an assistant brings to your brand is their ability to perform tasks that would have otherwise taken up hours of your time. Managing your digital presence is one of the most time-consuming functions that makes up your brand. 2. You’ve gotten this far in your personal brand without much help strategy-wise, but once you get to a certain point, doing it alone will prove much more challenging. 3. 4.
First-Time Manager? Start Here. My favorite people to coach are first-time managers. They’re always either stupidly optimistic or scared witless. I get a real kick out of knowing that they have no idea what they’re in for. It definitely brings out the evil in me, sort of like when people who’ve been married forever meet newlyweds. Nah, just kidding. Take the job. Related: 5 Things You Can't Find on Google Forget about leadership. Be a sponge. Identify your stakeholders. Make sure your goals are clear and aligned. Related: 7 Things Great Entrepreneurs Know Know what you don’t know. Embrace the many wonders of failure. Grow a few layers of skin. Try not to be a bully in a china shop. One more thing. Now get out there and kick some butt. Related: The 7 Easiest Ways to Insult Important People
Using the Right Lingo to Talk to Designers About Your Brand We know that design can be an enigma. Sometimes you are presented with an image that is supposed to represent you or your business and you just go, “what?” But, here's the thing to keep in mind: design is subjective. When you initially met with your designer, maybe you mentioned you really like unicorns a few times and that was translated into the focus of the design. If that doesn't illustrate what you wanted, don't get angry. Instead, let’s learn to use some real-life design words to help your designer understand how you really feel. Hierarchy. Related: Brand Like Your Company Really Matters You could say something like, “I don’t understand the hierarchy, is there a reason the text is on three lines instead of two?” Scale. Try saying, “I think the scale of the icon is off, can we try it scaled down a bit?” Negative Space. Alignment. Balance. Related: Think You Can Skimp on a Logo? Tone. You could try saying something like, “Wow that is a really vibrant orange, can we tone it down a bit?”
How to Say 'I'm the Best' Without Actually Saying It Self-promotion is imperative to growing one's brand. I once introduced a baseball player to a CEO of a large sporting agency. They exchanged their names and little else. Afterwards, I asked the athlete why he didn't mention that he'd been signed twice to minor league organizations, information I believed would have made a real impact during the conversation. Without a little bragging, you'll squander opportunities, just like that athlete. Related: 10 Ways to Promote Yourself to Entrepreneurial Success 1. 2. 3. Within minutes of meeting me you'll discover I'm a passionate freelance writer, and that I recently secured a fantastic contract through the recommendation of my local barista. Related: Master Your 'Mingle-Ability': 5 Creative Ways to Network 4. For example, when you're trying to enlist the help of a social media strategist and the link to their Twitter account is broken, alarm bells start ringing. 5. 6. Related: 5 Steps to Build a Creative Business from Scratch
Como monitorizar as redes sociais? | Comunicarte A Internet pertence aos consumidores. São eles que criam conteúdos, partilham opiniões e avaliam, comparam e denunciam. Desta feita, o consumidor assume outro perfil: o de influenciador. Monitorizar a reputação online de uma marca é muito importante. É preciso perceber como os clientes veem a marca, com vista a dar-lhes as respostas que eles procuram. 24 horas por dia, 7 dias por semana, 365 dias por ano Apesar de a monitorização ser um ato contínuo, monitorizar a presença online não tem de ser um processo chato. Defina metas! Quer saber quantas vezes foi partilhado o URL da sua página nas redes sociais? Aos links externos que apontam para a nossa página dá-se o nome de Link Building - tática muito importante no momento de aumentar a reputação da marca junto dos motores de busca. PS: Foi com esta ferramenta que concluimos que a página de apresentação da Academia é a 3.ª página mais visitada do site da Comunicarte. A informação transforma-se em inteligência através da monitorização.
7 Tips for Creating Awesome Infographics Infographics are all around us. Although they have come under some scrutiny in recent years, done well they are an extremely useful way of presenting data in a cohesive way that allows you to easily compare and contrast key findings. With good creative work, they can also be a really attractive piece of marketing communication. When pulling your data together for an infographic, you must focus on a topic that is engaging to your target audience. Size matters Always provide a high-resolution version of your image. It’s also a good idea to build a smaller version of the infographic, or an “infogram,” which will appear as a small, attractive image when shared on Facebook and Twitter. Though not essential, this will make outreach a lot more successful, as you can offer bloggers an infographic to host on their site and an infogram to share online. What’s in a name? Get your title right. Brand it Don't go overboard with the branding; less will usually be more during the outreach process.
Wearable gadgets, privacy and insurance on collision course | Brier Dudley's blog Outrage over NSA spying on Americans is nothing compared to how people may react to the upcoming collision with wearable computing, medical privacy and new insurance rules. You don’t need leaked documents to see it coming, though it took me awhile to connect the dots after seeing the bewildering array of new health and fitness-tracking gadgets shown at last month’s Consumer Electronics Show. The show was seen as a turning point for “wearables,” including watches, wristbands, headsets and other gadgets. The most popular wearables monitor physical activity and connect wirelessly to phones, which may then upload the data to online services. Research firms expect the fitness-wearables category to soar over the next few years, outpacing the growth rate of smartphones and tablets. Not everyone wants to have a little computer on the wrist or head keeping track of what a wearer does around the clock. In the past, medical information was generally none of your employer’s business. I’m digressing.