Our Blog - Single Grain Have you ever frozen up in front of a blank page, afraid to write that email to your subscribers? It’s hard. When you have thousands of people reading your stuff, every email can be intimidating to write. That’s why we’ve made a list of 7 emails you can add to your funnel today. FlexLists Too Busy to Create a Content Marketing Strategy? Make Time! The most successful businesses are using content marketing. Why? Because it works. Content marketing attracts and retains customers by creating and curating relevant and valuable content that they actually want and need. Content marketing is helpful and doesn’t come off as annoying like some traditional marketing methods. Tips for Developing a Killer Content Marketing Plan Content marketing seems to be the name of the game these days if you want to get your site noticed. While it used to be that you could stuff all of the right keywords on your website and just wait for the traffic to come, search engines like Google are far more advanced than that now.Not to mention, placing too many keywords on your site will actually harm it in search engine rankings. In addition, consumer behavior has changed quite a bit. People are online in many forms all day long and love to consume content, find answers, learn, and interact. All of this says you need a content marketing plan if you are going to be successful. Here Are a Few Tips for Developing a Killer Content Marketing Plan:
6 Content Writing Tools to Boost Your Content Marketing All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business brand, all online users would turn to websites. This explains why businesses, organizations, institutions and even individuals would create their own sites and blogs. Through effective and strategic content marketing, you can achieve your Internet marketing goals. There are various content writing tools that can boost your content marketing. 1.
10 Content Marketing Failures – Do Not Try This At Home Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? It’s pretty safe to assume that more than half of us struggle with publishing professional blog posts. Whether you’re failing often, or afraid to fail to begin with, you probably can’t escape the fact that content marketing is quickly becoming the norm. 78% of CMOs think content is the future of marketing ideas and strategy. Mistakes can range from egregious to subtle, and we’ve compiled a list of the most-common errors we see often: 1. Failing to Invest Time
17 eBooks Every Content Marketer Should Read I’m a growth hacker at heart. I love to find new ways to grow my blogs, promote content, and help other people maximize their potential online. But if I had to admit, I didn’t just get here on intuition. I definitely have a knack from marketing, and I’m positive that I was born with the entrepreneurial gene, but it’s still taken some learning. 6 Ideas for Creating Content that Your Customers Want to See You often hear today about how content is so important for marketing, but you also may wonder to yourself — where do I actually find content ideas? Finding content ideas can actually be easier than you think when you turn to your customers to guide you. After all, they are the ones who will be reading and engaging with the content, doesn’t it make sense to start with them? Here’s a guide to 6 types of content that will keep your customers engaged and make them want to share your content with new potential customers! 1. Customer case study
15 Step Guideline To Create Your 2015 Digital Marketing Strategy It is hard to believe that 2015 is right around the corner. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2015? Malcolm X was quoted as saying; “The future belongs to those who prepare for it today.” Comparing the ROI of Content Marketing and Native Advertising Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang for the buck? To answer this question, we at Fractl, a content marketing firm, collaborated with Moz to survey over 30 agencies specializing in content marketing about content formats and the metrics they use to track ROI. And I’ll get to what we found, below. But first, let’s remind ourselves how each approach is different, and what each approach aims to do.
How to Match Great Content to Your Sales Funnel In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel 1.
webris Before investing in content, you need to understand it I hate marketing buzzwords. “Growth hacking”. “Big data”. “Hyperlocal”. River Instagram Tool Blog - Instagram search and engagement tips for brands When I started having fun with Instagram I didn’t know much. I heard that Instagram is great for brands, but what I didn’t feel right is that Instagram is a good fit for the tech business like ours which is not about pretty photos. At Colibri IO (a tech startup that loves creating marketing tools like River) we don’t really have that much to … Continue reading How to build a brand on Instagram in 7 easy steps First of all, thank you all for over 92300 replies to our survey (WOW! YOU ROCK!) ContentTools Are You Interested To See How Interactive Content Can Help Your Business? Click below to receive your one-on-one consultation Receive My Consultation