How to Use LinkedIn Sponsored Updates Are you wondering how to use LinkedIn Sponsored Updates? Does your business have a LinkedIn company page? Do you want to grow your following outside of your company page? In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update. Why Sponsored Updates? If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And now, just like Promoted Posts and Sponsored Stories on other social sites, LinkedIn has launched its own Sponsored Updates function, which runs on the same principle. If you’re a B2B marketer, Sponsored Updates allow you to promote your message to others outside your company page following. Here’s how to use Sponsored Updates: #1: Create Your Post Post your update to your company page as normal. Select an update to sponsor by clicking the Sponsor Update button. #2: Name Your Campaign #3: Target Your Campaign Conclusion
Google+ will get you more business than Facebook or Twitter: here’s how There’s a lot of debate around the value that Google+ has to offer businesses in comparison to Facebook and Twitter. After all, Facebook and Twitter have already captured the market and that’s where most people are, so the media make out. Because of this, it makes sense for businesses to invest time and money in these two social media platforms and potentially not the former. The problem with this scenario is that businesses are only looking at the number of users that the media hype up about these platforms and they’re not looking at a set of benefits that are completely different. comScore reported that 20-billion searches were performed in the month of April, of which 13.3 billion were through Google. As time moves on, Google will slowly but surely bring more and more information from Google+ into its search results and services. If you’re a Google+ user, open up Google and search for your name. Let’s explore those benefits that are different to Facebook and Twitter. 1. 2. 3. 4. 5.
All Links are Not Created Equal: 10 Illustrations In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are, initially, considered equal Over the course of executing the algorithm on a link graph, pages which receive more votes become more important More important pages cast more important votes The votes a page can cast are a function of that page's importance, divided by the number of votes/links it casts That algorithm, of course, was PageRank, and it changed the course of web search, providing tremendous value to Google's early efforts around quality and relevancy in results. But, Google didn't stand still or rest on their laurels in the field of link analysis. In this post, I'm going to walk through ten principles of link valuation that can be observed, tested and, in some cases, have been patented. #1 - Links Higher Up in HTML Code Cast More Powerful Votes
16 Social Media Marketing Tips From the Pros Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed. We asked 16 social media pros to share the best marketing tactics worth doing today. Here’s what they have to say. #1: Host Social Media Events Mari Smith You can build a loyal, raving community by hosting online events that put the focus on your fans. A fun and effective online event is hosting a “Fan Page Friday”—it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page. The event can last as long as 24 hours or more and is a great way to discover new businesses, get more fans, and build tremendous community while increasing your EdgeRank (news feed visibility), too. Facebook Friday is a great way to build your community. #2: Use LinkedIn’s “Your Day” Feature Or now?
The Resources You Need to Get Started With Business Blogging [In Under 100 Words] If you don't know what business blogging is get an introduction here. Ready to start writing? Cool, let's go! Start by selecting strong topics and keywords. If you still feel uneasy, give yourself a gutcheck against these 15 common business blogging mistakes. Once you pass the test, top your post off with a killer title. Since soon you'll be a blogging machine, things could get a little hectic -- schedule your content out with this editorial calendar. Phew. 100 words on the dot! Image credit: USFWS Headquarters
What is Link Building? Strategies & Examples - The Beginners Guide to SEO For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990's search engines have used links as votes - representing the democracy of the web's opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and complex algorithms create nuance evaluations of sites and pages based on this information. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-based factors (see Search Engine Ranking Factors). Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. used by search engines Global Popularity The more popular and important a site is, the more links from that site matter. Anchor Text
How to Use Facebook Apps to Promote Your Business Is your Facebook Page working for your business? Have you considered using Facebook apps, but don’t know where to start? In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page. What You Need to Know about Facebook Apps Apps let you do all sorts of things on your Facebook Page without writing your own code. You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support. Social Media Examiner utilizes a variety of apps on its Page. At any one time, you can install up to 11 apps on your Page, but only four are visible in the thumbnail images directly beneath your cover photo. While Photos always appears as the first app, you can choose which apps show in the remaining three spots. As the Page admin, you rearrange apps by clicking the down arrow to show all apps. Use admin tools to edit the ordering of apps on your Page.
75 Free Stock Photos to Use in Your Marketing [Free Download] Let me tell you a quick, cautionary tale about copyright law and using photos and images online. A couple years ago, a popular stock photography vendor claimed copyright infringement on an image we used in one of our ebooks. Embarrassed, I quickly investigated. As it turned out, another internet user had purchased the offending image from that same stock photography service and uploaded it to a photo-sharing website under a Creative Commons license. That's when it hit me: What if marketers didn't have to shell out more money for images, obsess over copyright laws, and fret about permissions? Download 80 new stock photos here to use however you want, royalty-free. But don't stop there ... 565 Royalty-Free Pictures to Download and Use We have four collections of stock photos you can download here: You can preview these collections below. 80 Assorted Stock Photos Download Photos 75 More Assorted Stock Photos 160 Business-Themed Stock Photos 250 Holiday-Themed Stock Photos 1) On Your Homepage
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