Link Building Tactics You Need to Know in 2016
Let’s not mince words: Most link building guides are utterly terrifying for the average person. Broken link building, ego bait, content marketing, and email outreach is not exactly what most of us want to take on when we’re running our own business or managing client expectations on a day-to-day basis—or ever. So. As you probably already know (thanks to case studies like this from Brian Dean) link building can totally change your website traffic. Want to make your organic traffic pop or get your content featured on a high-authority site? What is Link Building? Despite what many self-appointed gurus out there would like you to believe, link building will never be completely dead—and honestly, who would want to be? The point is: Forget everything you think you know about “link building”. As Matt Cutts, Head of Google’s Webspam team (who is now on leave), puts it, “link building is sweat plus creativity”. Why Are Links Still Important in 2016? History of Links 1. Examples: 2. 3. 4. 5. 6. 7.
Black hat SEO involves using marketing techniques which are against the search engine's guidelines. Employing these tactics can result in your site being penalised or banned from the index. The scary thought of being banned from Google often results in people rejecting black hat methods outright without taking the time to think if these methods could be modified in an acceptable way. By using black hat ideas and then altering them to stay on the right side of the search engine guidelines, it is possible to benefit without as much risk. 1. The black hat method: Website owners often lose interest in their sites and do not renew them when they expire. One black hat technique which has been used for a number of years involves purchasing expired or dropped domains and 301 redirecting them to a money site. There could be a number of legitimate reasons why you would 301 redirect a domain to another site. The white hat alternative: 2. The black hat method: The white hat alternative: 3. For example:
Google's Local Snack Pack Shake-Up: What You Need to Know
Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn't too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results. By the end of that day, 3-packs had completely replaced all the 7-packs across all verticals and across all countries. By the next morning, less than 24 hours after the first changes were noticed, Mozcast confirmed what everyone suspected: 7-packs were history and 3-packs were all the rage. Mobile-centric As mobile usage continues to grow higher and higher, Google has changed their desktop search results to appear more similar to the mobile-specific search results; the 3-packs fit perfectly on the screen for mobile users.
Success is different for every person, but when it comes to business, there are several layers of success you can accomplish. Successful people are sometimes idolized and copied, but it’s by finding your own way that you will join the prestigious club of the most successful people. I get a lot of comments on social media regarding success, and how it’s not all about money, and I agree with that, but success should be analyzed no matter how shallow it may seem. It’s when analyzing the way people have reached success, and how they did it that we can determine what personality traits and work ethic you need in order to find the right path to achieve what you want. It doesn’t really have to be all about business. It’s always important to incorporate the right mindset when trying to reach a higher level of success, no matter what area it may be within. So how do we get a better understanding about the mindset and process successful people have incorporated into their plan?
Boulder SEO Marketing Services Company
Looking for a high quality, affordable SEO company in Boulder? You’ve come to the right place. Our team has what it takes to propel your website to the top of every search engine. Advertising online and having a credible presence across the internet will decide whether your business succeeds or fails. Our Boulder SEO experts have mastered the scientific art form of the ever-changing search engine algorithms and will provide you with the tools necessary to develop, implement, and maintain your most powerful marketing tool, your website.
Google has updated their main search engine, and this update is called ‘Hummingbird.’ The Google Hummingbird update focuses on the idea of “conversational search,” which allows users to speak to Google to find information. This change, which took place a month ago, moves the algorithm away from keyword matching and towards contextual matching. Of course, ensuring sites contain quality content and accurately depict the service or products being offered will always be the #1 SEO factor, but is there anything else that can be done to help search engines understand the content on your site? There has been an ongoing dialogue regarding ‘machine learning’ of content, vs. Schema.org provides a collection of rich snippet markup code, which webmasters use to markup sites in a way that helps search engines understand the content. Most websites offer an address on the contact page of a website. Here is how the code would be written without the Schema data: With Schema Markup:
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Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Thus, having to come up with topics, read over submissions, and create original content is quite groan-worthy for many. If implemented properly, though, content can easily lessen your overall workload plus save costs. Re-think your relationship with the words on your website and instead of fighting against the content creation burden, put them to work for you and your business. Create Once, and Create Well Think of content as an investment, if only for the SEO value it will provide. So while one hour today may seem impossible, that one hour of work could drive hundreds or thousands of leads in, say, ten years. Talk about ROI. Crowdsource Content Work Closely With Sales Recycle and Reuse
