3 Mobile Tools to Improve Your Social Media Marketing Have you figured out how to engage on-the-go prospects and customers? Is more of your audience interacting with your business from their mobile phones? If you want to enhance your mobile marketing, then keep reading. I’ll show you three awesome tools that make mobile marketing easier. Why Mobile? Mobile is no longer something you can afford to ignore. As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on. Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales. In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy. #1: Send SMS (Text) and Video Messaging With Mogreet Express One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing. “Become a Mobile VIP.
Faites la peau à 20 mythes des médias sociaux - Le Blog Kinoa Les médias sociaux sont maintenant assez matures pour avoir leurs propres mythes. Des mythes auxquels certains marketeurs se sont accrochés parce que, avouons-le, c’est un peu difficile d’être à jour sur ce qu’il se passe sur les médias sociaux. Alors, on a pris notre loupe, on a enfilé notre imper et on a retrouvé la trace des plus grands mythes… et on va donc leur faire la peau un par un. Explications. 1) De toute façon, mes clients ne sont pas sur les médias sociaux… Facebook a 1 milliard d’utilisateurs actifs selon Yahoo! Sans parler de Pinterest, Linkedin, YouTube, Viadeo, Digikaa… Je poursuis l’énumération ? 2) Les médias sociaux c’est tellement génial que, du coup, j’ouvre des comptes partout ! Ce n’est pas parce que je connais plein de réseaux sociaux, que je devrais créer un profil sur chacun d’entre eux ! Activez-les et donnez-leur une chance. Pour résumer, si un réseau social ne vous donne pas satisfaction, dites-lui au revoir ! 3) Google+ ça ne sert à rien
Fruux Syncs Your Contacts And Events Across Multiple Platforms There are productivity apps like Any.Do that syncs its to-do lists across multiple devices, but when it comes to contact lists and events in your calendar, nothing seems to make the cut. And yet having access to these important details on your wide range of mobile gadgets is crucial to your business and freelancing career. In comes Fruux. Fruux is essentially an address book which you can install into a large number of devices: Operating systems: Windows, Mac OS X, Linux Mobile: Android, iOS, Blackberry, Firefox OSEmail and calendar clients, etc Fruux helps you to manage and unify your contacts and calendar events across the many different platforms and/or devices you own. Recommended Reading: Organize Your Social Media Events With Sunrise Calendar App Setting Up Fruux On Your Devices To get it to sync your contacts or calendar events, first register an account with Fruux, then add the ‘devices’ that you want to sync your details between. Syncing New Contacts And Events A Drawback Pricing
Get hired as a freelancer even without training and experience How to Promote Your Blog | 10-Step Blog Promotion Cheat Sheet The web is flooded with blogs that manage to flourish while consistently publishing less than mediocre content. You know what their secret is? Stellar blog promotion. If you know how to promote your blog, your brand, your posts, website traffic won’t be an issue. Of course, traffic conversion is a different story. The following are the exact steps I take to promote every single one of my posts, and you should consider taking to promote YOUR blog. Yes, I do it manually and, since I don’t currently have an assistant, I do it all myself – because promoting your blog is THAT important. Some of the steps below won’t necessarily get you the immediate traffic you crave for, but they will influence your long-term brand building without you even knowing it. Just because you can’t see it, feel it, or touch it, it doesn’t mean it’s not worth doing, right? Right-click on the image to save it to your desktop to use to promote all your future (and past) blog posts. Promote Your Blog: The Groundwork 1. 2. 1.
Faire disparaître ses profils sociaux des moteurs de recherche Chercher son nom sur Google peut parfois être inquiétant : certains résultats ne permettent pas d’améliorer son identité numérique. On pense aux profils sur les médias sociaux, qui peuvent parfois nuire à votre e-réputation. Bien-sûr, l’indexation de ces profils peut aussi devenir un avantage. S’ils attestent de vos compétences et de votre sérieux, cela peut influencer un recruteur. Mais si vous souhaitez opter pour un usage plus personnel de certains réseaux, vous pouvez faire disparaître vos profils de Google et des autres moteurs de recherche. Désindexer son compte Facebook Facebook est sans doute le réseau social qu’on aime le moins voir dans les résultats de recherche Google. Twitter : désindexer ses tweets et son profil Sur Twitter, les choses sont un peu différentes. Google+ : faire disparaître son profil des résultats Comme la plupart des réseaux sociaux, Google+ propose un outil pour ne pas apparaître dans les résultats de recherche. Pinterest : désindexer ses photos et son profil
Mural.ly May Be The Mind Mapping Tool You've Been Waiting For We’ve been seeing a lot of Pinterest-inspired tools coming out in education technology over the past couple of months. They’re all meant to better organize your digital world. But what if a tool came along that actually wants to intentionally clutter it? Mural.ly is a new tool (still in beta, launched last week) that is a cross between Prezi and mind maps. It’s easy to use and share what you create (perfect for most students, teachers, and parents) but the real beauty of mural.ly is in its lack of structure. What draws me to use the site is the ability to fluidly lay out all your ideas, thoughts, images, and whatever else you want on one simple board. The tool was created in Buenos Aires by Mariano Suarez Battan originally as a platform for developing video games. Battan wants you and everyone else to share their mind maps with the world, not just a small chunk of people who you already know or come to your classroom website. Drag and drop items right onto the board.
Facebook News Feed Updates, How Marketers Should Respond to Story Bump Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed. The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. For example, say you log into Facebook and scroll through your news feed to view 50 posts. Stories can get bumped up higher depending on several factors. The Story Bump is good news for Facebook marketers for several reasons. #1: Not Everyone Sees Every Post in Their News Feed #2: Story Bumping Helps the Shelf Life of Your Posts
Guide des bonnes pratiques des médias sociaux La Chambre de Commerce et d’Industrie de La Rochelle a publié en décembre 2011 le Guide des bonnes pratiques des médias sociaux (hébergements touristiques) qui peut être consulté en ligne à cette adresse et dont l’on peut générer un fichier pdf via cette même URL. Le Guide des bonnes pratiques des médias sociaux se présente sous la forme d’un mini-livre de 45 pages avec une approche méthodologique et pas à pas. La CCI de La Rochelle explique en préambule que les médias sociaux/réseaux sociaux jouent une place importante aujourd’hui dans le dispositif de communication et de marketing d’une entreprise, institution, association ou organisations avec des opportunités à saisir. De même, une attention est portée avec ce dossier sur le phénomène de la réputation en ligne (e-réputation). Sommaire du Guide des bonnes pratiques des médias sociaux : Je découvre Les médias sociauxLa veilleLes cibles Je réfléchis Ma stratégie : mon schémaMa stratégie : mes questions J’agis Lexique Licence :
7 Ways To Make Use Of Evernote Evernote is becoming a favorite of many people for holding all their stuff. We put things into it. That’s a little vague, if you ask me. What Evernote actually does is offer you essentially a blank slate of information capture and management tools, that allows you to use their product for a huge number of interesting and different things. Some people use it as their GTD system, some as a way of storing business cards, and any number of things you could think of. Me? Bookmark Manager One of the best features about Evernote is the Web clipper. Evernote actually has most of the features of a good bookmarking service: you can tag bookmarks, search them, and even send them to someone else. File Backup This is the only use of Evernote that differs whether or not you pay for an Evernote Premium Account ($5/month or $40/year, and well worth it). This is yet another application ““ online backup ““ that Evernote does really well. Photo Library Student Organizer “Mind Like Water” Shopping Helper