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TV, magazines most effective affluent marketing media: study September 13, 2011 Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. The “2011 Ipsos Mendelsohn Affluent Survey” found that 62% of the 14,405 affluent consumers surveyed said they had “considerable” or “some” interest in advertising displayed through the two media. The firm defines affluent consumers as those with annual household incomes of $100,000 or more. TV and magazines were also the two most prevalent media, with 86% of respondents saying they had watched a TV ad in the past six months and 80% saying they read a magazine ad in the same period. “Traditional media platforms are still aligning well within the affluent space,” said Bob Shullman, president of Ipsos Mendelsohn, at a New York event on September 13. Radio trailed TV and magazines in receptivity and prevalence at 54% and 78%, respectively.
TechCrunch How To Improve Any Service By Simplifying It “Making the simple complicated is commonplace; making the complicated simple… that’s creativity.” –Charles Mingus It may seem counterintuitive, but in a business environment that usually hypes “more, more, more,” people increasingly are opting for less. Of course, people respond to the idea of a few ingredients because they assume that those five won’t be dehydrated potato flakes, monosodium glutamate, whey solids, artificial coloring, and artificial flavoring. It’s not just consumer purchases, either; people not only want but desperately need simplicity in their medical services. This is the positive flip side of the worrisome crisis of complexity: Within that crisis lies massive opportunity. Actually, what’s required is not only creativity but also an opportunistic mindset, a sensitivity to what people actually need (as opposed to what they’re currently getting), and a willingness to cast off business-as-usual practices and approaches. But that’s changing. Buy Simple for $16 here.
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