A Network of Experts: From Content Curation to Insight Curation In most organizations, performance measurement still focuses on celebrating the “lone wolf” individuals who they count on to find just the right data to inform great innovation and accomplishment. Yet, evidence suggests that teams containing or connected to experts always outperform even the best and brightest of individual experts, particularly when enabled with software or technology. This is especially true today as we continually search for the actionable 2 percent in the 24×7 flow of incoming information. Finding that valuable 2 percent relies on access to domain experts and their ability to filter information. In the past, the notion that knowledge is power meant people were expected to learn and remember what they learned in order to act. According to a 2014 McKinsey and Co. analysis, at least 80 percent of companies acknowledge a critical need to redesign their traditional structure to create a network of experts for better, faster business decisions.
10 Content Marketing Secrets That Will Improve Your Social Campaign — socialmediamarketinguniversity Content marketing is a skill that every single social manager needs to develop, if they are going to produce results with social media. Some say that without content marketing skills, you won’t be able to put an effective strategy together. Today, I’m going to share 10 content marketing secrets with you that will immediately improve your social campaigns! Courtesy of siliconbeachtraining.co.uk #1: Creating the Platform Puzzle Think of every platform (Facebook, Pinterest, Twitter) as a piece of your content brand puzzle. #2: Using Excel Like a Boss How in the world do you keep track of 50 different content strategies on 1 platform, with 8 platforms to manage? #3: Remain 100% Ethical All The Time Black hat marketing works, but like gambling you will eventually lose it all. #4: Different Voices Are an Asset You create content for your pages, and you curate content. #5: The Pareto Principle Rules The Pareto Principle is also called the 80/20 rule. Courtesy of en.community.dell.com
Content Curation in Marketing: The Definitive Guide Marketers in a content-driven landscape are responsible for producing huge amounts of content, day in and day out. But most of us don’t have the time, staff, or budget to publish enough great (or even good) content. We do the best we can, but it’s often impossible to stay ahead of the demand. This hands-on guide shows you how curation fills that gap, answering the following questions: WHY content curation is a good idea, including a look at the new Buyer 2.0.WHAT content curation is, and how it fits in the context of the overall content marketing mix.HOW you can put content curation to work for your brand, including a detailed, step-by-step look at what, when, where, and how to curate effectively.WHY you’re curating content in the first place—a full-circle look at performance, measurement, and optimization. This guide also includes insight from over 30 content marketing experts, who each answer the question: What’s the single biggest benefit curation brings to content marketing? 1.
Ditch Cold Calls. Why Content Is King (Infographic) These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line. These days, your customers prefer online information. Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. The infographic below shows that people spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared. The research finds that the greatest amount of content is being shared across the following: 93% email 89% social networks 82% blogs 81% message boards Instead of cold calling customers, today's businesses are making customers come to them through content marketing. Click to Enlarge+
Content curation: – Capital H Blog How L&D is getting a handle on this organizational responsibility Posted by Amy A. Titus and Dani Johnson on October 12, 2016. Curation has been a buzzword in the Learning & Development (L&D) space for a few years now. With the proliferation of information, it’s getting harder and harder for employees to find valid, up-to-date, engaging content to meet their needs. Bersin by Deloitte data from its High-Impact Learning Organization study tells us that the biggest challenge employees face when they’re trying to learn isn’t the lack of content—it’s finding the right content. Curation is the art/science of identifying the best information for the organization and providing context and order to it. The good news is that some L&D departments seem to be getting a handle on content curation. Traditional curation One of the biggest mistakes organizations can make is thinking all content is equally valued. Traditional curation activities are typically most appropriate in two instances. Like this:
17 Best Content Curation Tools I Express Writers Be honest. Don’t you wish creating fresh, hot new content every week was easier than it is? I know I do. No matter how many cool copywriting tricks you’ve got up your sleeve, when deadlines start breathing down your neck, no one is 100% immune from the dreaded blank page blues. Looking for a way ease the pressure of having to constantly produce stellar content, in early 2012 a bunch of smart Internet folks came up with the idea of content curation. These days, content curation is common practice now, and forms part of any professional content marketing plan. The wrong way can end up making you look like a spambot, scraping random junk from the Internet and slapping it up for your audience. So what should you do instead? How to Do Content Creation the Right Way In the grand scheme of marketing, content curation is vital to any content campaign because it can help you get incredible content pieces to share with your audience, as well as helping you figure out new topic ideas. 1. 2. 3. 4. 5.
Content Curation Primer Photo by Stuck in Customs What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. People and organizations are now making and sharing media and content all over the social web. Content Curation Provides Value from the Inside Out Getting Started
What is Content Curation? What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence. Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style. Who Are the Content Curators? Content curation is all around us. Many of us have been participating in content curation for years without even knowing it. What are the Secrets of Successful Content Curation? What are Some Helpful Content Curation Tips?
Your Top 7 Tools For Social Media Content Curation One of the most time-consuming tasks that comes with being a social media manager is find relevant, interesting, and valuable content to share with your audience. Many spend many hours every week seeking out content that they can share.After all, who wouldn't want to stay on top of your industry’s latest trends? The truth is that for many social media managers, there just isn't enough time to dedicate to this task when there are some excellent tools already out there. Successful content curation is all about knowing your audience. Once you've nailed your audience, you then need the right tool. Tool #1: Curata Curata is an enterprise content curation system that is powered by the INSPIRE discovery and recommendation engine. Additionally, Curata has publishing and promotional modules that allows you to repurpose curated content across channels that include your blog, social profiles and newsletters. However, Curata is a bit on the pricey side. Tool #2: Pocket Pocket is simple. Tool #7: TrapIt