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Everything You Need to Know About the Psychology of the Call to Action
Every web marketer knows about the call to action. But how many web marketers really understand the call to action? The answer, I’m afraid, is not very many. The call to action has a fascinating psychology behind it that includes width, color, border size, copy, and cool CSS effects. Yet, at the same time, this psychology goes far beyond those elements. When we understand the psychology of the call to action, we take huge strides forward in our effectiveness as marketers. To know the psychology of the call to action is to be a wizard of conversion optimization because psychology drives the entire science and art of conversion optimization. Here are the psychological principles that power the CTA: 1. The CTA is part of the logical progression of a landing page or website. Perceptual set theory basically describes how the mind perceives things. How does it shape expectations? Selecting: First, people pay attention to sensory input only selectively. Let’s make this visual. They know. 2. 3. 4.
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Pure OCD: a rude awakening | Society
On a spring night when I was 15 the mental image of a naked child entered my head and the corners of my world folded in. I put down my cutlery. My throat was closing over. Stoned and smiling, my brother sat next to me, resting his elbows on teenage knees too high for the table. The image flickered again as he popped the lid of the ketchup bottle in and out, before shaking it and pouring a lake on to his plate. The street was dark and cold, and the dog strained against the collar. The more I tried to stop thinking about the image, the quicker it flickered. I have pure O, or pure OCD, a little-known type of obsessive-compulsive disorder. Purely obsessional OCD is so-called because the compulsions are largely invisible, and not often acted out in the more obvious, better-known ways such as cleaning or hand washing. This is why it's difficult to say how many people have pure O. In an effort to resolve it, he might Google the meaning behind his thoughts. Church was the worst.
101 Excellent Resources And Tools For Students Of Any Age
Whether you’re a student just starting the school year or you’re a lifelong learner like me, you’ll find resources, tools and a ton of fun stuff to stash in your virtual backpack. If you find these resources helpful, please share this post with your friends. I would greatly appreciate it. Before you begin, make sure you Grab Your Free Brain Training Power Pack. Increase Your IQ Score Day by day account of our experiment to increase IQ. Brain Pages Find help and support on just about any topic relating to brain fitness. Perfect Lecture Notes Step by Step Comprehensive instructions on how to take the perfect set of lecture notes. 8 Concentration Tips for Studying Effectively Eight drug-free ways to stay alert while studying for an exam. Test Your Sense of Pitch Curious about the accuracy of your sense of musical pitch? The Cerebrals Society Test your intelligence, using three different subtests: Verbal Analogies, Mathematical Problems and General Knowledge. Mr. Be Sociable, Share!
Languages “Lost” In Infancy Discovered In The Brain
Infants begin to be familiarized with sound patterns associated with certain languages while still in the womb. But what happens to those neural pathways when an infant is adopted internationally and is no longer exposed to that first language? New research has found that the unconscious brain still retains the familiarity to that language years later. The paper was published in Proceedings of the National Academy of Sciences, and Lara Pierce of McGill University in Montreal led the research. The study consisted of 48 girls between the ages of 9 and 17, splitting them into three groups. "The infant brain forms representations of language sounds, but we wanted to see whether the brain maintains these representations later in life even if the person is no longer exposed to the language," Pierce said in a press release. Each group underwent functional MRI, allowing researchers to see which parts of the brain were activated when the participants were exposed to Chinese language sounds.
White Privilege, Explained in One Simple Comic
White privilege can be a tricky thing for people to wrap their heads around. If you’ve ever called out white privilege before, chances are you’ve heard responses like “But I’m didn’t ask to be born white!” or “You’re being reverse racist.” The next time that happens, just show the nay-sayer this succinct comic by Jamie Kapp explaining what white privilege is — and what it isn’t. Read more on white privilege and institutionalized racism at Jamie Kapp’s Tumblr page. Jamie Kapp is a 19-year old artist.
