Using Compliments To Control Communication - lifehack.org Over the past few years I have been reading books on personal development, relationships, communication, and the power of manipulation. I took things a step further, when I began to experiment with some of these techniques in real conversations. The thing to remember when your experiments involve other people is to have fun, treat it as a learning experience, and not be harmful or disruptive to other people as you go. The word manipulation is a bit of a taboo, and is often thought of as an act that is devious or scandalous in nature. Let’s take a look at some of the benefits that manipulating or controlling a conversation can provide for us by tapping into the power of compliments. Switch focus. The key to being successful with compliment techniques is to be sincere. If you aren’t sure what I mean, consider the following scenario. The best way for you to see how compliments can be used to control conversations is to take these techniques into the field.
Public Speaking | Fear of Public Speaking | Speaking without Fear Speaking Without Fear™ was founded by Morty Lefkoe based on a key factor he found lacking in conventional training and coaching programs If you've tried any form of training or personal development program in the past,you know that the usual philosophy is they teach you what to do and you apply it. And if it doesn't work for you, then you didn't try hard enough. THEY are not accountable for your results. We think that's flat out wrong! So we've developed a new vision and new model for personal development programs that gives you complete accountability. The Accountability Principle: You should only pay for results. The only measure of whether your fear is gone is your self-report. We can afford to take this risk because it's unlikely that you'll want your money back. Proof Of Results We've helped thousands of people throughout the world. Chicken Soup For The Soul Author Jack Canfield has worked with us and said "Morty's got a technique that works like magic." Morty Lefkoe Shelly Lefkoe [top]
STICKS AND STONES! Have you ever heard the old saying, "Sticks and stones may break my bones, but words will never hurt me!"? How true or false is that statement in your life? I don't know about you, but when I was a kid it hurt when other kids made fun of something I really liked to do. It was even worse when an adult criticized my accomplishments. After a while I began to be less excited about what I liked and tried more to do what others liked. That wasn't very smart, because it hurt worse than sticks and stones......it hurt the real me! WORDS ARE POWERFUL! THE MIRROR! But what happens when you smile at someone, when you take command of the communication, don't they usually smile back? WE ARE WHAT WE SAY WE ARE! WE CALL THE MASTERS, WORDSMITHS! Author's Bio: McGrane Institute, Inc. Bill McGrane is President of the McGrane Institute, Inc. creators of the Making It Happen and Managing The Human Machine Programs.
Communicating Sustainability: It’s Time To Get Emotional Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people and brands to do things differently. That’s a very important goal; once impetus is established people can achieve great things. As Shakespeare wrote centuries ago, "All things be ready if our minds be so." But it’s not a straightforward job. The established heritage isn’t helping either. In the face of these challenges, we’ve got the best solution going, something that has the potential to connect personally and emotionally to every single person on this planet. We're looking forward to seeing what you’ve got. David Willans has been working in sustainability communications for over a decade.
Communicating Sustainability: How Do We Go From Talking to the Wall to Preaching to the Choir? From our perspective, "brand" is who you are, what you do, how you do it, and only then, how you communicate it. This channel examines how today's leading brands are evolving in the area of sustainability marketing and communications through thought-provoking ads, creative mission marketing, social media campaigns and other successful stakeholder engagement. Thomas Kolster is an experienced keynote speaker and the author of Goodvertising (Thames & Hudson 2012), which highlights how advertising can create value for both brands and the bottom line and do good for people and the planet at the… [Read more about Thomas Kolster] David Willans has been working in sustainability communications for over a decade.
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications The Rainforest Alliance's "Follow the Frog" video has over 1,150,000 views on YouTube | Image credit: Rainforest Alliance "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign. Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.' The result? To make sustainability communications work for brands we need to break away from the segmentation mindset. Here's my five-point plan on how to create sustainability communications that deliver value by broadening appeal. Don't focus on sustainability. Sustainability communications are some of the crunchiest challenges around.
What Chief Sustainability Officers Can Learn from Screenwriting If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite for some of its highest drama. A new, fairly misunderstood protagonist has entered this mercurial world where survival typically goes to the fittest Machiavellian mind. The success of our hero, the chief sustainability officer (CSO), relies on an immense and nimble curiosity, and they must possess a cadre of skills to capture the attention of their colleagues and become a true leader, according to the new GreenBiz State of the Profession 2013 report. "A great CSO or VP of Sustainability is someone who can think like a combination of a CMO, a CFO, an early-stage entrepreneur, a politician, and a top strategy consultant, and very specifically understand and apply that to the culture of the firm at hand,” the report states. I would add storytelling to the critical talents a CSO must have to insure the survival of themselves and the organization. 1. 2. 3. The end.
Spotlight on Five Tales of Sustainability Storytelling Success Still: Carbon for Water (2012) Businesses worldwide are exploring the growing potential of storytelling to engage their audiences with complex social and environmental issues, inspire behaviour change and enhance brand reputation. Here we consider five compelling examples of storytelling success, spanning ethical fashion, renewable energy, food waste, climate change and sustainable development, highlighting what they have in common and what makes them successful. Unilever: Food waste challenge inspires and informs Consumer goods giant Unilever put consumers at the heart of its new food waste initiative by asking 12 UK families reduce their household waste by 25% while saving 15% on food bills. The company is allowing consumers to ‘become heroes of the story’ by actively playing a role in making positive changes and narrating their experiences via video diaries. Vestergaard Frandsen: Smart business can change the world Veja: Ethical storytelling beats advertising
Our Top 10 Tips for Stakeholder Engagement - Future 500 Trying to navigate the stakeholder world can be challenging for companies. However, following these simple guidelines can help lead you in the right direction 1. Companies, just like stakeholder groups, are made up of people. 2. Especially in the first stages of stakeholder outreach, companies like to set up formal engagement processes. 3. Often companies come to us after a crisis. 4. So many companies want to “explain the brand” to their stakeholders. 5. For example, a group may be attacking a company for its water consumption, but might be impressed with their carbon footprint goals. 6. Dry, robotic communications with stakeholders just create more distance and mistrust. 7. …if you use it right. 8. Just like companies, stakeholders are different. 9. An internal staff member responsible and, most importantly, passionate about engaging the company’s stakeholders is vital to create a long-term, sustainable program. 10.
Report: CSR No Longer Optional, Now a Reputational Imperative Image credit: Cone Communications/Echo Global Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study. The study is a follow-up to Cone's/Echo Global's 2011 survey of consumer attitudes, perceptions and behaviors around CSR and reflects the sentiments of more than 10,000 citizens in ten of the largest countries in the world by GDP, including the United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan. “Consumers across the globe resoundingly affirm CSR as a critical business strategy,” says Dan Soulas, managing director of Echo Research. Cone says CSR has never been more urgent — incidents of corporate negligence are eagerly reported by mass media, but consumers all over the world are also taking to social channels to learn and engage around critical issues without constraint.
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Two In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply. Read part one in the toolbox: people immersions. Anita* is puzzled. Anita heads a large subsidiary, in a rapid-growth developing country, of one of the world leaders in child nutrition — category that too often appears in media stories about abusive marketing practices and is subject to intense scrutiny. She pulls out a vision statement, developed by the management team, which outlines objectives such as being a ‘recognized provider of world class nutrition:’ “It doesn’t work,” she says, “it feels empty. Three months later, the new vision document she unveils at an employee conference earns her an ovation. It took one move: a change of scope.
Report Finds Critical Gaps Between Manufacturer and Consumer Priorities UL's 2013 Product Mindset report highlights the misalignment between manufacturers and consumers on a number of issues, including the one related to trust or confidence in quality. | Image credit: UL Ninety percent of manufacturers agree that the environment is becoming more important, but 40 percent of consumers think manufacturers are not doing enough in terms of environmentally friendly manufacturing procedures or products, according to a study by Underwriters Laboratories (UL). The Product Mindset examines manufacturer and consumer perceptions about how products are made, sold, bought and consumed. Some of the noteworthy gaps include: Product quality dominates. Now in its third year, UL says the study provides insights about the ways manufacturers and consumers think and feel about the products they make, sell, purchase and use. “Our research provides insight into what we believe is a tremendous opportunity for businesses in the coming years,” said UL CEO Keith Williams.