How to Get Employees to Embrace Social Media Are you struggling to get your social media activities off the ground? Do you want to get more people inside your organization to support your social media activities? If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges. In this article, I’ll show you how to create an internal social media structure that will help you develop an effective long-term social media presence. #1: Define the End Goal First, identify how and why social media will be used to meet specific business and brand goals. For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients. Clearly define realistic, concrete and measurable goals to give your team objectives to pursue. Define your goals to create the internal structure you need for your social media presence. #2: Create a Social Media Task Force Kathleen Ngo, social media specialist at Sony Electronics, says: #4: Consistency Is Key
How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start? You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success. It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives. Social Media Examiner strategy on LinkedIn includes updating the business page regularly. In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. Remember to assess your resources first and determine what you’re willing to commit with regard to people, time and dollars. Here are 5 LinkedIn marketing ideas your business can integrate into your comprehensive marketing program.
Content Marketing: Are You Content With Your Content? Popular Today in Business: All Popular Articles Content with your Content Marketing? Content marketing is the act of distributing relevant content to attract and retain customers in a consistent and relevant manner. This valuable content is produced with the specific intention of changing consumer behavior. Content should always be produced in conjunction with predetermined goals and strategic plans specifically laid out for a very real purpose. Some key points to consider when developing content and a content strategic plan: Should be an ongoing process that is integrated in the overall marketing strategyShould focus on owning new media not renting it outShould be non-interruptive in natureShould leave a visitor more intelligent when they exit your siteShould reward with business and loyalty (if done properly) Content Should Be Part of All Marketing Forms As you can see, the fundamental components of new marketing have (essentially) always been dependent on content. Content.
Load a Portfolio to Linkedin Linkedin is not a very image-friendly application. If you are successfully displaying your work on any of the portfolio sites including Pinterest, you may not need to worry about Linkedin. However, lots of professionals use the site, and adding either or both of the two portfolio display options to your profile doesn’t take very long. Behance Creative Portfolio Display If you already maintain a portfolio at Behance, link to it using the Creative Portfolio Display application (More / Get More Applications / scroll — on my account, Behance is #10). Behance is the portfolio engine for Pantone, BTW. SlideShare At the time of this blog post, you can’t open a SlideShare account through Linkedin directly. Use MS PowerPoint or your choice of presentation software (most formats are supported) to create a deck with images of your work. Think about a useful file name if you are going to allow downloading.
10 Quick Tips That Will Take Your Content Marketing to the Next Level As you may already know, leads generated via blog readership and social media engagement take a little bit longer to close. That said, these leads are far more likely to do business with you since they have already developed some level of attachment to your brand. That’s just one of the things to keep in mind as you develop your content marketing strategy. Here are 10 more quick tips to think about as you move forward with your content marketing program. 1. Analytics are great, but content is king Analytics can tell you a lot about where your traffic is coming from and provide insight into what you can do differently. 2. The headline of your post is the first thing people see, so it should be eye-catching and thought provoking. Yesterday, we uploaded a post entitled “How to Screw Up a Content Marketing Campaign.” Don’t go crazy, but try something new in your next headline. 3. Pay attention to what’s getting buzz in your industry, and use that as a starting point for developing content.
5 Ways to Visually Enhance Your LinkedIn Profile using Professional Portfolio 1.1K Flares Twitter 125 Facebook 42 LinkedIn 97 inShare97 Google+ 13 Pin It Share 752 752 Buffer 49 1.1K Flares × LinkedIn is the world’s largest professional network. With 225 million+ members it is the perfect platform for managing your professional identity, building your professional network and engaging with connections. But it’s time to give your profile a Makeover. In this post, I will discuss 3 reasons why LinkedIn is a Visual Platform and 5 Ways you can start visually enhancing your LinkedIn Profile by using the Professional Portfolio feature. I know…I can hear you from here, thinking “LinkedIn isn’t Pinterest. But things have changed in the world of LinkedIn with the introduction of what is called “Professional Portfolio” earlier this year…and for this Visual Social Media Fan, it’s a very positive change. Let’s start with a quick Slideshare presentation from LinkedIn about the Professional Profile and what it means for you: #1 LinkedIn IS a very Visual Platform Crazy hey?
3 Content Marketing Myths That Could Ruin Your Business The attention swirling around content marketing these days is really something. It’s like everyone finally figured out that the world wide web was designed to be a web of information and ideas! Everywhere you look, people are offering content marketing advice. However, there’s a lot of MIS-information out there. There are a ton of content marketing myths being passed around, but these three are the biggest. Fall for any of them, and it could ruin your business! 1. If you’ve decided to turn your content writing duties over to someone else, you have to be very careful about whom you select. Writing isn’t something that just anyone can get the hang of. Take a quick spin around the web, and you’ll see that there is plenty of terrible content to go around. Buy into this myth, and people will associate YOU with terrible content. 2. OK, so you can’t expect to take the web by storm after publishing ONE article or blog post. The key word here is “great”. 3.
How to Enhance Your LinkedIn Profile With Professional Portfolio Do you want to enhance the appearance of your LinkedIn profile? Are you looking for ways to get noticed and attract more business opportunities on LinkedIn? In this article, you’ll discover how to use LinkedIn’s Professional Portfolio to make your LinkedIn profile stand out. What is LinkedIn’s Professional Portfolio? LinkedIn launched Professional Portfolio to showcase your unique professional story using rich visual content. It doesn’t matter whether you’re a photographer, a real estate agent, an interior designer or a marketer. At present, the key features of Professional Portfolio are available on the following sections of your LinkedIn profile: SummaryExperienceEducation Content can be added to your LinkedIn profile in the form of photos/images, videos, presentations and audio recordings. You can also link a range of documents and content types with Professional Portfolio. How to Get Started on Professional Portfolio First, select edit mode on your LinkedIn profile: It’s as easy as that.
The Real Truth Behind The 80-20 Rule of Content Marketing There’s a high profile debate brewing over the 80-20 Rule of Content Marketing. To frame this debate, understand that content marketing starts with the creation of amazing content that educates and entertains your target audience. Without this, there’s no need to invest in further effort. BUT without supporting content distribution, most of your content won’t be seen. Originally posited by Derek Halpern of Social Triggers, Content Marketing’s 80-20 Rule states: Spend 20% of your time creating great content and 80% of your time distributing that content to reach as broad an audience as possible. The 80-20 Rule of Content Marketing debate in a nutshell Content marketing’s creation-distribution challenge is: How do you allocate your scarce resources between these two crucial activities? When Halpern uses the word “promote”, he’s not talking about marketing push or hype but rather distributing it freely. and Born to Blog . The Real Truth Behind The 80-20 Content Marketing Rule Related Articles
26 Tips for Overcoming Bloggers Block Do you create written content? Have you struggled getting that blog idea written? While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again. In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas. #1: Add Alerts to Find Fresh Content Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business. Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on. Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own. Google Alerts help you find articles that spark ideas for your own content. Google Alerts deliver great content ideas. #2: Backtrack Your Blog History You’re not a newbie blogger. Revisit your first blog post. A first Instagram post.
8 Facebook Apps to Enhance Your Facebook Page Do you want to add more function and flair to your Facebook page? Would you like to add storefront, generate leads or promote something special on a Facebook tab within your page? In this article I’ll reveal Facebook applications that can help you easily add functionality to your Facebook page. How Do Facebook Apps Work? Before we get started, let’s review how Facebook apps (also known as custom tabs on Facebook) pages work. Custom tabs are installed manually on your Facebook page and show up underneath the cover photo. Custom tabs appear under your cover photo. There are four standard Facebook apps that come with every page—Photos, Events, Videos and Likes—and any other apps you add are created by a third-party developer (not Facebook). Many of the apps are designed on the app website after you sign up, and then installed later onto your Facebook page when you’re ready. Things You Should Know There are a few important details about Facebook apps that will help with your design. #1: Heyo
LinkedIn Prospecting, How to Find Your Next Customer on LinkedIn Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers? To learn about how to build strategic relationships through LinkedIn, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business. Viveka shares how she prospects on LinkedIn for her business. You’ll learn about the tools available to make prospecting easy and what you need to do to get started. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed LinkedIn Prospecting