Online Web Analytics Platform | Coremetrics Analytics Gain insight from digital analytics and comparative benchmarks IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes. A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Gain insight with intuitive reporting. IBM Digital Analytics also includes these additional features: Integrate digital marketing with cross-channel Interaction Optimization. More Less Gain insight with intuitive reporting A typical dashboard, customizable for each executive Harness powerful, real-time analytics A sample proficient user’s view of business results Give credit where credit is due
AccuTrack SPC™ - Keyword Level Phone Call Tracking Product The Marketer’s Challenge Digital marketing teams are tasked with optimizing campaigns across Search, Social, Mobile, Display or Email channels, with the objective of driving positive ROI. Yet, optimization requires effective management of an array of tools and platforms. At Mongoose Metrics, our goal is to give you the technology necessary to navigate the dimensions of Impact, Time and Risk, without adding to the complexity. IMPACT—Reveal the full ROI of your marketing efforts. When there’s a chance a prospect or customer may pick up the phone, it’s imperative to account for and attribute these calls across all campaigns and channels. TIME—Gain insight with little setup. When the management of marketing platforms and the data itself become burdensome, you have little time left for the most valuable part of your job – gathering insights on performance and incremental ROI. RISK—No need to change existing business processes. Ours is not another complex technology that must be managed.
The Problem With Measuring Digital Influence Editor’s note: Dr. Michael Wu is the Principal Scientist of Analytics at Lithium where he is currently applying data-driven methodologies to investigate and understand the complex dynamics of the social Web. Social media is a required avenue for brands to engage their customers. However, social media engagement is primarily based on conversations and personalized interactions that are difficult to scale. Influencer marketing provides brands with the leverage to reach many by engaging only a few illusive influencers. One of the reasons that brands don’t understand digital influence is because they don’t seem to realize that no one actually has any measured “data” on influence (i.e. explicit data that says precisely who actually influenced who, when, where, how, etc.). To illustrate how statistical validation works, I will use a simpler and more tangible example, where we are trying to predict the stock price of some company, say Apple. Build A Predictive Stock Model And Validate It
izzit.org: Free Educational Videos Scribblar - Free Interactive Online Whiteboard Mobile Analytics by PercentMobile How to Measure Someone's Social Influence Social Influence. How do you measure it? I asked this question on LinkedIn Answers and got a range of responses. Some said by looking up someone’s Klout score. To me, you measure someone’s social influence, but it’s based on your opinion and what you look for. Social influence should be determined by a combination of factors. Take a look at the person’s fanpage. Subscribing to someone’s personal profile is still fairly new. Now let me preface this, there are people who buy Twitter followers. LinkedIn Endorsements are still fairly new. This is going beyond a Facebook page’s “talking about this”. Simple. See, you knew this would enter in somewhere. Kred measures someone based on their Twitter and Facebook activity. PeerIndex is another site that scores you on your social media. Very simple. These are my 10 factors that I use to determine social influence. So tell me, what do do to measure someone’s social influence? An Introduction to Klout & Kred A Tour of Klout A Tour of Kred
Two Hands-on Economics Lessons for Students Yesterday I had a conversation with a teacher who had developed his own stock market game for his middle school social studies course. As we were talking I was reminded of a couple of hands-on economics lessons that I have used in the past with high school social studies students. Captains of Industry is an economics simulation activity. The original version of this activity was developed by my colleague Jason Long. What I'm sharing here is the activity as I've modified it for my classroom. My version is about 75% the same as Jason's original. The purpose of Life on Minimum Wage is for students to recognize how difficult it is to save money when your only job(s) pay minimum wage without benefits. All of the jobs in Life on Minimum Wage are connected so that if one "business" slows production or closes, the workers of another business are also effected. Life on Minimum Wage - Lesson Plan
STEM Home Page Biologists are increasingly using mathematical tools to aid in research. These problems explore different biological contexts where maths has an important contribution to make. Bird Watch Stage: 2 and 3 Challenge Level: Do you know which birds are regular visitors where you live? Terrariums Stage: 3 Challenge Level: Build a mini eco-system, and collect and interpret data on how well the plants grow under different conditions. Food Web Is this eco-system sustainable? Food Chains When a habitat changes, what happens to the food chain? Counting Dolphins Stage: 4 Challenge Level: How would you go about estimating populations of dolphins? Investigating Epidemics Stage: 3 and 4 Challenge Level: Simple models which help us to investigate how epidemics grow and die out. Solving the Genome Puzzle