Olivier Blanchard Basics Of Social Media Roi Twitter Benefits a Mix of Hard, Soft Metrics | Interviews Though companies increasingly use Twitter for business-more than half of Fortune 100 companies do -- most still want to determine their return on investment in the microblogging service, and are stuggling to do so. Susan Hall recently spoke to Mark Evans, director of communications for social media metrics company Sysomos, about the difficulty in determining ROI for Twitter. Hall: What did your company's study "Inside Twitter" determine about how companies use Twitter?Evans: The study looked at common keywords in the profiles on Twitter. "You can't just watch from the sidelines. Mark Evans Sysomos Hall: So what are the company's costs for using Twitter? A challenge for a lot of companies is to figure out who actually does social media. One of the hottest jobs around these days is community manager. And then there's sales. Hall: How do companies measure what they gain from Twitter? We can also look at pure activity. Hall: How much do social media monitoring and analytics services cost?

ROI case studies Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Aenean vulputate urna est, ac sollicitudin enim vulputate et. Sub-Sub-Heading Vivamus vel facilisis ante, vel porttitor metus. Despite Maturity, Social Media Success Eludes Some Enterprises The “2009 Tribalization of Business Study” found that 94% of companies currently sponsoring online communities say they plan to maintain or increase investment in these communities and in other social media tools. But while some respondents agree wholeheartedly that communities have helped them successfully increase word-of-mouth and boost customer loyalty and brand awareness, many others report that social media has fallen short on helping them reap bottom-line benefits, such as increased sales or decreased acquisition costs. Market Shows Signs of Maturation Despite this spotty success, several data points from the study indicate that large companies’ continued use of communities and social media is beginning to mature, a development that may well prove beneficial in the long run because more of an emphasis may eventually be placed on fine-tuning and measurement. Rethinking Community Success Goals, Measurement Disconnect

The New Face of Face-to-Face Meetings — Global Travel — Presented by Sprint New Research Quantifies ROI of Meetings and Business Travel « NSB’s Blog I just returned from a business trip to our Vancouver office and am so thankful for the chance to see our team members in person and sit down together – for a drink, a meeting, a lunch, whether it’s an in-depth strategy discussion or a casual get to know you chat. The in-person meetings make such a difference for our understanding of each other, idea sharing and better communication both in person and ideally further to the trip; when we’re communicating via email, on the phone or video conference. A number of studies have been released recently highlighting the value of business travel and the Meetings ROI as a result. While some business events industry budgets are still tight, the value of meeting in person stays strong. New Research Quantifies the ROI of Meetings and Business Travel Findings from two recent studies – one commissioned by the U.S. According to the Return on Investment of Business Travel study, conducted by Oxford Economics and commissioned by U.S. Like this:

ROI on the Rise By Dalia Fahmy The recession is gliding by Eric Rozenberg, CMM, CMP, president of Swantegy. He specializes in helping clients measure ROI. A few years ago, when he approached companies across Europe and offered to measure the value of meetings in euros and cents, many brushed him off. Now, they’re lining up for his services. “When I used to tell people about what we were doing, they said, ‘That’s very nice, but we don’t have the budget or time for it,’” said Rozenberg, who has been helping European customers organize events for 13 years. Measuring the value of events is a hot topic these days—research proves ROI is increasingly demanded by those who spend money on meetings, from Fortune 500 CEOs to delegates who register for US$49 a day. But rarely is the right data available at the right time, and many meeting professionals end up fudging their ways through ROI discussions. Don’t be discouraged. Industry Numbers Industry associations have studies of their own. What is your message?

New Research Quantifies the ROI of Meetings and Business Travel Findings from two studies released last week, one commissioned by the U.S. Travel Association and one by the National Business Travel Association and American Express Business Travel, each show a positive correlation between business travel spend and the growth of corporate profitability. According to the Return on Investment of Business Travel study, conducted by Oxford Economics and commissioned by U.S. Travel, every dollar invested in business travel yields an average $12.50 in increased revenues and $3.80 in new profits. The three-part study—which involved surveys of 300 corporate executives and 500 business travelers, as well as a 13-year economic analysis spanning 14 industries—found that business travel in the U.S. accounts for $246 billion in spending and 2.3 million American jobs, with $100 billion of this spend and 1 million American jobs directly linked to meetings and events. The full report was released on September 15 and is available on the U.S.