WordPress SEO Plugin • Search Engine Optimization Plugin Yoast SEO Premium ensures that your site meets the highest technical SEO standards. It also gives you the tools to optimize your content for SEO and overall readability. Find out how Yoast SEO Premium can help you compete and learn about all of the additional SEO features we add to your site! Are you about to get started with Yoast SEO? What is Yoast SEO? Yoast SEO is a WordPress plugin that helps your site perform better in search engines with a variety of features. How much experience does Yoast SEO have? Yoast SEO has over 10+ years of experience in helping users with their SEO. What benefits will I get from using Yoast SEO? Having your own site is great, but of course, you would like to have visitors that check out your content. What other WordPress/SEO plugins do you offer? Besides Yoast SEO Free and Yoast SEO Premium we offer some more Yoast SEO plugins: Video SEO, Local SEO, News SEO, and WooCommerce SEO. What does Yoast SEO cost? Is there a free trial for Yoast SEO Premium? Yes!
10 Link Building Strategies for Small Businesses Not every website is the same, thus not every website’s link building strategy should be the same. To come up with your strategy you can study the link profiles of major competitors that established themselves in the niche before you did. Below is a sample backlink analysis from a WooRank Website Project that shows backlink information in the form of a page URL, page title and linking anchor text. Sample Backlink Analysis in a WooRank Website Project The following are some legitimate link building strategies that have been tried and tested for small businesses: 1. Using a blog for link building is one of the latest trends in SEO. 2. Having a blog page associated with your website as either a subdirectory (www.yoursite/blog), a subdomain (www.blog.yoursite.com) or a separate domain (www.blog.com) gives you plenty of opportunities to link your content with your main site or link your blogs with each other. 3. If you have a blog, you must have an RSS feed for it. 4. 5. 6. 7. 8. 9. 10.
The Epic List of Content Strategy Resources I’ve collected over two hundred of the best content strategy resources below. My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community. The people I mention are experts in the field of content strategy—I’m so grateful to them for sharing their ideas and experiences with us. But I’m even more excited for you to join our conversation. Let’s get started! Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists A Definition of Content Strategy What is “content strategy”? The core components that Brain Traffic considers for every content strategy.Graphic © Brain Traffic Kristina Halvorson (@Halvorson), founder/CEO of Brain Traffic, states in A List Apart that “Content strategy plans for the creation, publication, and governance of useful, usable content.” I think the word plans plays a key role in that definition. Remember: useful and usable.
50+ Best WordPress Plugins Free & Premium WordPress is a fantastic platform for building and managing websites. It’s user friendly and has seemingly endless functionality. But everything can’t just be built into your WordPress theme. No worries – in many cases there’s a plugin for the capability you need. Built-in functionality within a WordPress theme isn’t always a bad thing, but having every feature plus the kitchen sink built-in can cause some headaches. Have no fear, the plugins are here. Plugins make it easy to pick and choose the features you need. We’ve put together a list based on questions we get asked at WPExplorer. WordPress SEO Plugins Premium – Infinite SEO by WPMU Infinite SEO makes SEO easy, and even includes a setup wizard to help you get started. FREE – Yoast WordPress SEO One of the most popular free plugins, WordPress SEO by Yoast is a great free alternative for setting up your WordPress site. WordPress E-Commerce Plugins Premium - Easy Digital Downloads Extensions FREE – Cart66 FREE – Easy Digital Downloads
Creating Compelling App Descriptions for iTunes and the iOS App Stores | rob's blog When you submit an iOS application for review, you’ve got to make sure your ad copy is tight. The app description may be the last thing holding back a tap to buy your app. Apple doesn’t give much guidance on this important chunk of text. “Write your Application Description with a focus on what makes the functionality or design of your app unique.” was a tip from this past June from the App Store Tips blog. We know that 4000 characters is the limit. Since you probably have very specific points you want to get across, and users have a very short attention span, you need to pay attention to how Apple will format what you write. Word Wrap and the Fold Word wrap occurs in app descriptions when enough characters fill up a line. The fold is the point where iTunes, Web Preview or the iPad App Store app decide to make the user click or tap the More… button. All this means is that you must use the space above the fold as effectively as possible. App Description Formatting on iTunes and Web Preview
Top Free WordPress Plugins of 2013 - Penguin Initiatives These free WordPress plugins were hand-picked because they were deemed the most flexible, usable, stable and just plain useful for a wide array of use cases. All of them are relevant to almost any type of WordPress website. Flare Flare is by far the sexiest social sharing plugin and it’s total share tally feature is particularly awesome. Disqus Comment System If you’re not using DISQUS for your WordPress site’s comments you’re pretty far behind. Okay this one’s not very exciting, but why not make your widgets more flexible?
PLEASE READ THE FOLLOWING iOS APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“iOS MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW). THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. BY CHECKING THE APPROPRIATE BOX IN THE APP STORE RESOURCE CENTER, YOU REPRESENT THAT YOU ARE AN AUTHORIZED REPRESENTATIVE FOR YOUR DEVELOPER ACCOUNT AND THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS iOS MARKETING AGREEMENT. iOS App Store Marketing Artwork License Agreement Whereas, Apple Inc. Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this iOS Marketing Agreement effective as of the date clicked through by You. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Five Best 5.1 Surround Speaker Sets Writing iTunes App Store Descriptions When Naim Cesur, developer of the iKamasutra app, contacted me about doing some copywriting I was thrilled. It’s not every day that I am able to involve my girlfriend in “copywriting research.” After a good stretch, however, it was clear that Naim had an issue typical of all mobile developers: how do you write App Store descriptions? Today’s App Store descriptions are not only the marketplace version of an eHarmony profile, they serve as the basis of user reviews and press articles; often they serve as the only user manual a customer will ever read. Your App Store Descriptions shouldn't read like creepy online dating profiles. App store descriptions might be the first words a person reads about your app and—if you do it wrong—it could be the last. For iKamasutra, the stakes were even higher. Triggers an automated Apple warning: A very sexy app! Won’t trigger an automated warning: I wanna sex up your mom, pal! Apple’s views on word choice make for insanely great reading. That’s it.
Get Ready for Zero to Hero: 30 Days to a Better Blog Tomorrow’s January 1st, and for a lot of us that means it’s resolution time. Whether you’ve resolved to start that blog you’ve been thinking about, plan to return to a tumbleweed-strewn site you started long ago, or are committed to giving your current blog a a little more love, we want to help you get there. Get ready: starting January 2nd, it’s time for the Zero to Hero 30-Day Challenge. Created by a team of top blogging experts (i.e., us) based on years of highly scientific-like research (i.e., writing blogs), we’ve created 30 days of digestible blogging assignments that will get you from “What’s this blog thing?” At the end of the month, you’ll have: A half-dozen (or more) published posts.A handful of draft posts and post ideas to help get you through your next 30 days.A customized theme, with widgets to draw new readers in and highlight your favorite reads.A Reader full of great (and inspiring!) One bite-sized task a day for 30 days; that’s it.
5 Content Marketing Trends for 2013 You Haven't Heard Yet Mary Gail Pezzimenti | January 25, 2013 | 8 Comments inShare630 Five content marketing trends that speak to the continual drive toward developing quality content on the independent web. OK, in 100 words or less…imagine I'm talking really fast… Yes, social media marketing has arrived. This we have heard, read, and digested. You've heard that authors are becoming publishers and publishers are becoming brands. Authors are forming strategic partnerships with each other. 2013 image on home page via Shutterstock.
Getting Your New Blog Off on the Right Foot: Setting Up House | The Daily Post Congratulations, it’s a blog! It’s January 1st, and we know what that means: lots of you are starting your first blogs, and many more are re-committing yourselves to blogs you already have. The next few weeks here on The Daily Post are all about tips and tools to help you kick off your blog resolutions (blogolutions? resoblogs?), starting with a two-day crash course. Even if you’ve been blogging for a while, it’s worth revisiting the building blocks — there’s always room for improvement. Okay, enough yakking. You probably want to be happy with the way your blog looks before you announce it to the world, so let’s tackle that. Happy 2014! The landscape Before you can start blogging, you need to know how to find your blog. Whenever you’re logged in to WordPress.com, you’ll see a black toolbar running across the top of your screen, no matter what WordPress.com site you’re on. Your title and tagline Now, time to do a little housekeeping. Your theme Next up, consider your theme options.
75 Resources for Writing Incredible Copy that Converts Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times. Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers. Case in point: in Conversion Rate Expert’s redesign of the Crazy Egg website, copy had a big role in growing the site’s conversion rate by 363%. This resource guide provides links that will give you a strong foundation for writing great web copy. In order to write effective web copy, it’s necessary to understand the principles of copywriting as a discipline. E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting 1. 2. 3. 4. 5. 7. 9. 10. 11. Must-Read Books on Direct Response Marketing and Copywriting 12. 13. 14. 15. 16. 17. 18. 19.
How To Create A Silo Structure In WordPress Siloing is an SEO technique that creates strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines. In this article, I cover the basics of the silo model and then show you how to implement siloing in WordPress. Note: This is a companion piece to my Siloing Your Site For SEO Success talk at WordCamp Sydney in July 2012. The video can be seen at the bottom of this article. Background – Website Structure Humans have been trying to organise things since day one. It’s confusing for people and it’s confusing for search engines. Although that’s an extreme example, many websites have a less than optimal structure. Information architecture (IA), which is about organising content to give a better user experience (UX)SEO, which includes organising content to give a better signal to search engines There are occasionally tensions between their competing needs, but for the most part SEO and IA align nicely around website structure. Siloing Theory