Small business marketing advice, tools and resources

Social Media Is Critical To Your SEO Once upon a time, "the old SEO" ruled the website marketing world. This was during the early, pioneering days of online marketing -- before it was typical for a small business to have a website and long before your grandmother had an online presence that could rival a teenager. The old SEO strategy centered around one primary factor: Link Building. But today, link building as a direct SEO tactic is completely dead. The fact is, Google has found smarter ways to measure the popularity of your website: it's called social media. The fact that social media is critical to your online presence (and your search engine rankings) is often a tough pill for small business owners to swallow. But the days of easily measuring your SEO strategy are long gone. Here are six reasons social media needs to be an important part of your website marketing and SEO strategy for years to come: 1. Think about it - why did Google ever allow links to determine which websites ranked above all the others? 2. 3. 4. 5.

Why a strategy for mobile email is not just a “nice to have” | Adestra Keeping current with best practice ensures your marketing programmes are efficient and optimised to perform in the inbox. Our collection of webinars, reports, eGuides, exclusive benchmark studies, and independent research are designed to inform and enlighten. Webinars Presented by our own marketing experts and Adestra partners, our webinars cover a range of industry insight and best practice designed to help you create winning email marketing strategies. Downloadable Reports We know marketing is ever-changing. Downloadable eGuides Our short eGuides cover a range of topics to help you with your marketing. MessageFocus Help Documentation Get the most out of your MessageFocus experience and learn the nuts and bolts of our leading email marketing platform with these easy to follow manuals and videos.

Glossaire marketing Below the line : Partie des dépenses de communication effectuées hors media (en opposition à Above the line) Blind test : Type de test consommateur "à l'aveugle", le produit testé n'est pas identifiable par les testeurs Branduit : Contraction des termes brand (marque) et produit. Caractérise une marque assimilable à un produit (par exemple : la Smart, le Coca Cola) Brief produit : Cahier des charges rédigé par le service marketing à destination de la production B to B (Business to Business) : le marketing B to B est synonyme de marketing industriel c’est-à-dire le marketing des entreprises qui ont pour client d’autres entreprises Canal de distribution : Voir la page sur les critères de choix d'un canal de distribution Cannibalisation : Conséquence négative du succès d'un produit sur un autre produit d'une même entreprise Category management : Type d'organisation visant à confier à une même personne l'ensemble des responsabilités liées à un produit Contremarque : Marque De Distributeur (MDD)

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