Acc-18/01 consumer shopper types Acc-18/01 About Omnico | Omnico Group - Complete Customer Experience Omnico has a rich heritage in retail and entertainment – expertise we are using to drive innovation and transform the customer experience by putting customers at the centre of our solutions. We get under the skin of retail and apply our knowledge and experience to design retail-hardened technologies and support services that reflect customer demands and meet the evolving needs of omni channel retailers. What makes us different? At omnico, we take a holistic view of our clients’ challenges and address them with a complete solution, encompassing point of service hardware and software, built to transform your customers’ journey making it one they will never forget. Find out more about our solutions. As you’d expect, we underpin our products with best-in-class service, encompassing, installation, training, hosting, support and maintenance for a truly turn-key project.
Experience retailing – adding value to the customer journey ‘Experience retailing’ isn’t a new phenomenon, it’s been around for decades, but the stakes have been raised and now for retailers to stay ahead of the game they must deliver an all encompassing in-store experience that adds value to the customer journey. IBM recently reported that consumers are increasingly purchasing through multiple retail channels and mass adoption of ‘showrooming’ – where shoppers price check and buy online while in-store – mean that retailers have to try that little bit harder to drive engagement in their physical space. The secret of retail success today is a cohesive multichannel approach, which includes a clearly defined role for a bricks and mortar retail environment. It’s no longer enough to stock shelves with goods at competitive prices and expect customers to make their way onto the High Street and through your door. A fantastic example is G Plan’s ‘sit test’. Education & Engagement Also consider how to educate a shopper about the brand, product or service.
Gone in 6 minutes: average queuing time UK shoppers are willing to wait Omnico study finds that 5 minutes 54 seconds is the average queue time tolerated by shoppers before they ‘abandon basket’ Queue-busting mobile point of sale technologies can alleviate problem, says Omnico Omnico Infographic 01 August 2013 – On average Brits will wait just under six minutes in a shop queue before they walk out. These results come from research of 1,344 UK consumers to find out how patient people in Britain are when it comes to queuing in store. Amongst major towns and cities in the UK, the least patient is Plymouth, with locals only willing to wait an average of 4 minutes 55 seconds before leaving the store. Only 19% of people said that they would never abandon their basket regardless of how long they’d been waiting in a queue. On average younger people queue for longer periods of time than older people, with shoppers aged 16-24 willing to wait for up to 6 minutes 9 seconds, whilst shoppers aged 55+ are only prepared to wait for 5 minutes 46 seconds.
Accessed 16 January Britons won't queue for more than 6 minutes Rather than happily waiting our turn to be served, it seems we have become a more impatient nation and now refuse to stand in line for more than six minutes before giving up and walking out of the shop. Five minutes and 54 seconds is the average time busy customers are prepared to wait, research by retail experts Omnico reveals. Women have far more patience than men. Our growing reluctance to queue is proving a problem for retailers. More than half of the 1,344 shoppers questioned have never been back to a store where they had to wait. Psychologist Mark Rackley said: “In today’s society when people can buy things with a few clicks or swipes, without having to wait, queueing tolerance levels are likely to continue to decrease.”
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