Understanding Grocery Shopper Values Sets Gold Standard for Customer Experience Across Industries, Says PwC US PwC’s “Experience Radar” Defines Five Behaviors Industry Leaders Can Learn from Grocers to Drive Exceptional Customer Experience NEW YORK, NY, December 19, 2012 – No experience happens as often, grabs share of wallet, and stimulates the senses more than grocery shopping, finds PwC US in a new report titled Experience Radar 2013: Lessons from the U.S. Grocery Industry. The study, which is one in a series of customer-centric reports, measures the experiences of about 6,000 U.S. consumers across multiple industries. Facing commoditization, grocery has turned to experience to grow their top lines and maintain margins, according to the report. “Today’s shopper has specific expectations and retailers must be ready to cater to the widest range of consumer preference and demands,” said Susan McPartlin, PwC’s U.S. retail & consumer sector leader. The report defines the five behaviors that companies can adopt to enhance customer experience and create value: PwC’s Experience Radar
Weekly Digital Digest - Performics Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Performics Authored New Kid on the Block: JellyJelly is a newly launched social app that was created by the co-founder of Twitter, Biz Stone. Channel Insights Social Study: Consumers engage with retailers’ Facebook pages more than brands’ websitesNine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand.89% of those who interact with a retailer online through any social media outlet say that the interaction has an impact on their purchase.Women are twice as likely as men to be influenced by Pinterest; YouTube influences twice as many men as women.Nearly all (96%) of consumers expect retailers to inform them of new products. Mobile Search Thanks for your time! Planning & Strategy Team
The most important shopper marketing trends to watch Whether on our phones, tablets, or in-store, our fundamental shopping and buying needs, expectations, and behaviors have changed. Historically, digital marketing efforts to actively engage shopping and buying behavior have largely been focused on driving online sales or in-store traffic. However, there is an increasing opportunity to reach and engage shoppers while in-store to drive sales with digital shopper marketing. What exactly is shopper marketing? Wikipedia defines it as "understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers." While shopping behavior increasingly starts online, it often still ends in the store. Mobile Rather than deliver a coupon at the register when a person is ready to leave the store, wouldn't it be more effective to deliver a relevant offer to that person while in-store? In-store signage
Men's fashion: Online suits you sir The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing. Ecommerce is helping to drive a boom in the men’s fashion market, with one third of men shopping online for clothes, new research shows. The UK menswear market has grown by 12 per cent in the past five years and is worth £10.4bn, according to the study by Mintel. The market research group believes the market will maintain this growth and rise by 11 per cent between 2012 and 2017. Tamara Sender, senior clothing analyst at Mintel, says that although men are under-serviced with fashion options compared to women, numerous brands have identified “considerable growth potential” in the men’s sector. “There has been a tendency for fashion retailers to focus on women’s clothing simply because women have been the biggest fashion buyers,” she says. Digital platforms are contributing to the rise in menswear sales, the research shows. The frontline Fergus PattersonManaging director UK and IrelandGant
Online Grocery Retailing is Tricky Business Author: Joost W. van der Laan, RetailEconomics This article will: Prevent you from going bankruptDemonstrate Internet opportunities for traditional retailersShow cost/profit modeling for effective e-business planning My motivation for this article is the analysis of commercially successful and commercially failing online grocery retailers. I have experience as wholesale supplier of two well managed but failing online grocery businesses. Management Summary Success of online grocery shopping depends on market potential and distribution costs. These key issues are interdependent. It is the ultimate challenge to develop an exception to this rule and the solution to this dilemma. Niche marketing: focus on a small, affluent and service oriented consumer groupFocus on margin rich products, that sell well on the internetFocus on information distribution These three solutions should be combined into a powerful Internet strategy, that should be executed in an excellent way. Example 1: Peopod.com Trust.
Will Grocery Stores Go the Way of Video Stores? | Environment on GOOD Think about the last time you went into a grocery store and saw an empty table or shelf. Tough, right? That's because it virtually never happens in this country. American shoppers have become accustomed to finding whatever food item they want when they go to the grocery store—and plenty of it, too. That expectation, which U.S. shoppers have only really had for the last few decades, plays a big role in the country's growing food waste problem. Of course, that's not all to do with the fact that stores overstock shelves—and wind up throwing rotted food away—in order to meet shopper expectations. However, Grant says the reason waste is endemic to the current American model of food consumption is largely to do with how we approach grocery shopping. Grant's company produced the HarvestMark platform a few years ago and have since helped suppliers throughout the country affix QR codes to their products, which shoppers can use to see where a food item came from and how long it was in transit.
Netgrocer - Online Groceries and more, delivered straight to your door! Welcome to USGrocer.com Favado App | Save up to 70% on your Grocery Bill! The 2 Best Ways To Save On Groceries The Way Americans Are Shopping For Groceries Is Truly Worrying Should You 'Shop The Perimeter' At Grocery Stores?
Pros And Cons Of Online Grocery Shopping Your shopping cart looks full. Skim milk? Check. The increasing value of convenience among consumers has created a robust online grocery industry. Kari Gordon of Hoboken, N.J., bought groceries for herself and her boyfriend at brick-and-mortar chains before her Jeep flooded last year during Hurricane Sandy. Gordon says the service fulfilled her desire for quick, easy, cost-efficient grocery shopping—and she doesn't have to leave her apartment, let alone carry heavy bags to her third-floor walkup. [Read: 5 Ways to Stretch Your Grocery Budget.] While FreshDirect appeals to consumers like Gordon, its target customers are working moms, according to David McInerney, the company's co-founder. Another long-standing player in the online grocery business is Peapod, which delivers to 13 states, including New York, Massachusetts and Illinois. Mobile apps are also fueling the growth of the online grocery industry. Leveling the playing field. [Read: 7 Foolish Grocery Shopping Mistakes.]
Retailers face an online food fight | Trends Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector? Amazon’s recent launch of a grocery delivery service in the US could send shockwaves through the convenience supermarket and FMCG communities if it is successful. Currently being trialled for 90 days in Los Angeles and Seattle, AmazonFresh allows people to get their groceries sent to them for free on the same day as they are ordered – as long as they spend at least $35 and are Amazon Prime customers. There certainly seems to be a gap in the market for such a service, according to research shown to Marketing Week, which reveals that 75 per cent of the money spent by households on groceries goes to bricks-and-mortar stores because a large proportion of cash goes on food to be eaten on the same day or by people doing top up shopping. “AmazonFresh is potentially a game-changer. Marketers’ response