Everything you need to know about the internet

A funny thing happened to us on the way to the future. The internet went from being something exotic to being boring utility, like mains electricity or running water – and we never really noticed. So we wound up being totally dependent on a system about which we are terminally incurious. You think I exaggerate about the dependence? Well, just ask Estonia, one of the most internet-dependent countries on the planet, which in 2007 was more or less shut down for two weeks by a sustained attack on its network infrastructure. The internet has quietly infiltrated our lives, and yet we seem to be remarkably unreflective about it. Mainstream media don't exactly help here, because much – if not most – media coverage of the net is negative. All of which might lead a detached observer to ask: if the internet is such a disaster, how come 27% of the world's population (or about 1.8 billion people) use it happily every day, while billions more are desperate to get access to it? But how many ideas?

Les 8 clefs de succès de la communication sur Facebook Who’s in the Blogosphere? This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck!

Twitter ou les mirages de la personnalisation de l’information | La simplicité du principe et son extrême modularité font de Twitter l’outil de communication le plus personnalisable et le réseau social le plus puissant qui soit. C’est précisément pour cela qu’il ne séduira jamais les masses. Mise à jour 27 avril 2013. Trois ans après ce billet, les chiffres d’une nouvelle étude corroborent les anciens et semblent donner raison à ma prédiction selon laquelle Twitter ne sera jamais grand public. Une étude d’Exact Target parue le 9 août 2010 montre que les utilisateurs quotidiens de Twitter sont aussi les plus actifs sur Internet. • 72% publient sur leur blog au moins une fois par mois • 70% commentent sur d’autres blogs • 61% écrivent au moins une note produit par mois • 61% commentent sur des sites d’info • 56% écrivent des articles pour des sites tiers • 53% postent des videos • 50% contribuent aux wikis Or ces utilisateurs quotidiens sur une minorité, environ 15% si l’on en croît l’étude publiée par la société de conseil Sysomos début 2009.

25 brilliant examples of Facebook brand pages I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... Here are a few examples from our How to Create Amazing Facebook Pages guide... Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best. A lot of them are also American, which I also think indicates the current differences in transatlantic-Facebook adoption. 1.Abercrombie & Fitch A&F has a simple advertisement for a current competition. 2.Best Buy The automotive industry usually has an active creative presence. 4.Body Shop (USA) 5.Cadillac 6.Disney 7.Dunkin’ Donuts

Les médias sociaux en Europe (statistiques) | MMMTL Les médias sociaux en Europe (statistiques) Voici les résultats d’une recherche sur l’utilisation des médias sociaux dans différents pays Européens. Il s’agit de résultats bruts, sous forme de bullet points. Je les mets à votre disposition, faites-en ce que vous voulez ! France Twitter : 127 500 utilisateurs, peu de marques présentesTrio de tête en terme de notoriété : FacebookCopainsdavant.comMyspaceTrio de tête en terme de membres : Copainsdavant.comWindows LiveFacebook (31,3% de la population)Les 18-24 ans sont plus sur FacebookLes plus de 25 ans sont sur Copainsdavant.comSource : : Italie 43% de la population utilise internet. 39% des foyers ont une onnexion à internet29% de la population sur Facebook (1er média social du pays)Source : Espagne Pays-Bas Grèce Belgique Allemagne Like this: J'aime chargement…

How many people are actually using Twitter? Defining Social Media ROI once and for all, and understanding th This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group, consider becoming a part of it.) Today’s video is actually two videos in one: The first half (Part 6 of our Social Media ROI series) deals with defining ROI once and for all. The second half (Part 7 of our Social Media ROI series) starts touching on the “how” of calculating the ROI of Social Media by outlining the investment-action-reaction-impact-return narrative. If the video doesn’t load for you, you can go watch it here. Let me start today’s post with a confession: Like many people in the business world, I have abused the term “ROI” from time to time. Here are some examples of what I am talking about: Q: What’s the ROI of adding 100 miles to my weekly cycling training? It’s easy to do, especially since sometimes, what you invest into something isn’t necessarily $$$. It isn’t to say that eyeballs, impressions and clickthroughs aren’t important.