Traiter, partager, diffuser et capitaliser sa veille 25 business-tastic B2B social media case studies I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context. This is actually more prevalent than a lot of marketers appear to realise – and is certainly something that’s not new to the marketplace. Here’s some great examples of B2B organisations using social media with commercial purpose. Some are old, some new, some you might be familiar with, others perhaps not. 1. OPEN Forum and Facebook campaigns AmEx does a lot to support business customers, from the long-standing OPEN Forum, through to running related campaigns across its Facebook Page. One of note was the recent “Big Break” campaign which was a contest for SME’s, the five winners of which received an all-expense paid trip to Facebook HQ, for a one-on-one business makeover and $20,000 to aid their existing social media strategy. 2. Online communities and marketplaces 3. Twitter and YouTube combo TradeSpace 5. Business Exchange 6. Trailblazing the way 7. 8. 9. 10. 11.
Lead Generation Using Inbound Marketing Kit Technology is making traditional marketing--cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows--less effective and more expensive. Inbound marketing, on the other hand, is focused on getting found by customers. Learn how to attract highly qualified customers to your business like a magnet instead of interrupting people with various forms of outbound marketing. The inbound marketing kit contains: Interactive presentation with voiceover: How to combine SEO, Blogging, Social Media for Marketing ResultsExtensive Report: The 2012 State of Inbound MarketingGlossary: 250 Inbound Marketing Terms & Definitions
10 outils Twitter pour gérer efficacement vos abonnés 10 outils Twitter pour gérer efficacement vos abonnés 17 mars 2010 Votre stratégie webmarketing s'oriente aujourd'hui vers Twitter et vous souhaitez apprendre à gérer vos abonnés ? Grâce à cet article vous découvrirez des outils utiles pour gérer vos abonnés Twitter. Par Nicolas Debaets, Ce billet est une traduction d'un article de Mani Karthik. La gestion de vos "abonnés" et de vos amis sur Twitter n'est pas chose facile. L'activité de vos "abonnés".Ont-ils "ReTweeté" vos "tweets"Les mises à jour régulières de vos "abonnés"Ceux que vous suivez vous suivent-ils, etc... Avec les options par défaut sur Twitter, ce n'est pas vraiment facile de gérer vos "abonnés", mais voici quelques applications web intéressantes qui pourront vous être d'une grande aide. NDT : Le premier outil (Huitter) présenté sur l'article original ne semble plus être actif, je l'ai donc supprimé de la liste. 1. MyCleener 2. Who Follows Whom ? 3. Twittangle 4. C'est l'un des meilleurs sur le marché. Untweeps 5. 6. Retweetrank 7.
4 Ways to Integrate B2B Social Media into Marketing Plans B2B marketers have long known that to succeed with social media they can’t view it as a stand alone campaign or tactic, but must integrate social media into their marketing plans. Here are four suggestions for doing just that. 1. 2. 3. 4. What are some other ways you have integrated social media into your B2B marketing plans?
Produzindo.net - Desenvolvimento profissional e desenvolvimento pessoal na sua vida! Top analyst tweeters (coming soon) The next table of analyst tweeters will be published very soon. If you were not included in the previous list and believe you should be mentioned please let me know. Note – all calculations will be done via TweetLevel on Friday 18th February. Even though this tool is dynamic, I will only be able to report a static list on this blog. Algorithm and Methodology Following – Twitter lists the number of people each user follows. Followers – Twitter lists the number of people that follow each user. Updates – How often does someone update what they are doing. Name Pointing – e.g. Retweets – Has a tweet caused sufficient interest that it is worth re-submitting by others? Twitalyzer – “This is a unique (and online) tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.” Twitalyzer gives users scores from 0 to 100. Badges Like this: Like Loading...
Why Big Corporations Are Putting the Brakes on Social Media | Blog | Daily Dose When it comes to the care and tending of corporate blogs, Twitter accounts and Facebook pages, a new study suggests big business social media may be suffering from neglect. In recent report by the Center for Marketing Research at the University of Massachusetts Dartmouth social media use among America's largest companies is losing steam. Specifically, less than a quarter of the nation's top 500 companies as ranked by Fortune magazine now have a public-facing blog -- the same percentage reported in last year's study. When UMass Dartmouth began counting blogs within the Fortune 500 in 2008, that figure was 16 percent, growing to 22 percent in 2009. The use of Twitter and Facebook among Fortune 500 companies was similarly stunted. This year, 62 percent of those corporations took advantage of the Twittersphere, up just 2 percentage points over 2010. Why do you think smaller companies use social media more than bigger firms?
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