Médias sociaux > Le Community Manager que vous recherchez se tro Je me suis posé la question avant de publier cet article et d’enfoncer le clou par rapport à un article récent sur le community management qui avait largement fait réagir : Réflexions autour du community management : pourquoi le community manager doit faire partie de l’entreprise. J’estimais effectivement que le community manager devait faire partie de l’entreprise. Suite aux échanges, je vais même plus loin : le community manager se trouve déjà dans votre entreprise… En effet, j’ai eu ces derniers jours, suite à l’article, pas mal de demandes assez diverses (agences, annonceurs, etudiants) autour des différents points que j’abordais. Les retours, de manière assez unanimes, sont que dans la théorie tout le monde reconnaît que le community manager se trouve au sein de l’entreprise. Vous comprendrez que ces deux arguments sont une vaine tentative de défense qui ne tient pour les raisons suivantes : L’entreprise n’a pas de retard si elle est accompagnée. Laissez un commentaire
An Integrated Social CRM Process If there is a characteristic that makes the current conversation on Social CRM so interesting and challenging, it is probably its intrinsic nature inherently disrespectful of departments, business functions, inside-outside boundaries, separate processes. Even only to imagine an organization that is able to generate business value strategically and operationally putting the customer at the center probably requires smoother operations and more transparent, more integrated, more coordinated actions from all the constituent parts. As if you suddenly pass by a group of soloists in separate rooms to an entire orchestra that plays in equilibrium but around the notes of a new musician that nobody knows. Why so giving yourself so much trouble? To transform the challenges of handling a social customer into an opportunity for greater productivity, responsiveness, trust, product quality, smaller costs, recognition of the brand. What do you think? This post is also available in: Italian May 16th, 2010
La boite à outils pour surveiller votre e-reputation sur les médias sociaux Cet article a été posté par Kheir Ismael le 28 janvier 2010 à 17:32 De plus en plus d’entreprises actuellement se rendent compte de la puissance des médias sociaux et y développent de vraies stratégies afin de garantir leur développement. Chaque entreprise présente sur le net a (en principe) envisagé une stratégie de visibilité et de présence sur certains canaux. Oublions ces extrêmes et concentrons nous plutôt sur une méthode de veille efficace qui nous permet de vérifier en temps réel ce qu’il se dit sur un produit, une marque, une entreprise, ou même un nom. Une stratégie de veille sur les médias sociaux doit logiquement être employé pour une entreprise soucieuse de sa marque, mais qu’entendons nous par là? Évidemment il ne s’agit pas d’une méthode miracle, mais plutôt une aide non négligeable qui vous aidera à conserver votre image de marque si durement gagnée. Première catégorie d’outils Twitter : Un moteur de recherche pour Twitter. Pour les autres plateformes:
Social Media Time Management: Selecting Tools This post is the third in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. When you’ve planned and are ready to actually start engaging in social media, selecting the right tools can go a long way to helping you manage your time. Remember, the tools you select should reflect what you’ve learned through your listening efforts, and help you accomplish the goals you’ve set. When it comes to social networks or types of social media, select two or three. When it comes to the tools themselves, avoid shiny object syndrome and pick the ones that get you to your goals, and no more. Listening and Monitoring If you’re bootstrapping and on the DIY track, look into tools like Yahoo Pipes to build yourself a nice little aggregation environment. Disclosure: I work for Radian6, a social media monitoring company. Responding, Initiating and Creating Measuring Next….
En finir avec le « social media expert bashing » Confusing Social Media expertise with Social Media Marketing expertise. It is often too tempting to conflate these two into one as well. But you shouldn’t. To be a social media expert, you need to know what social media is and need to understand the philosophies, influencer dynamics, best practices, platforms, advertising formats and landscape very well. Et si finalement la clé de l’incompréhension autour du terme de « social media expert » se trouvait là? Il est relativement simple, lorsque l’on comprend les mécanismes à l’œuvre derrière les médias sociaux (ce qui est le cas de toutes personne qui les utilise régulièrement), de faire gagner plein de fans à une marque ou d’augmenter sensiblement le nombre de followers d’un compte Twitter. Au delà de ça, je commence à être lassé par ce sempiternel « social media expert bashing ». Source: Going social now
Wow Effect ! Is a blog still important in 2011? Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all Quora nowadays. At first hand it’s not such a silly statement – may people instinctively believe that the volume of blogging has fallen massively since 2007 at the expense of the shiny toys of Twitter, Quora, YouTube, Facebook, LinkedIn etc. If all the conversations are happening in other channels why should we bother to blog at all? This view is short sighted. A common mistake people make is that people live in a “field of dreams” world whereby they think that simply blogging about a subject will make people come and visit. In fact a blog is a focal point and acts as a base of operations for communications. What’s more a blog can also address questions or concerns your audience find important. SEO is also vital. At no stage i am suggesting that a blog is used in isolation. And here is a real life screen shot straight from Google Analytics (points are weeks):
5 Ways Banks Are Using Social Media Lon S. Cohen is a freelance writer and is @obilon on Twitter. He's also the Director of Communications at @ALSofGNY. Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. This post profiles some U.S. banks that have used social media in their marketing and communications plans in some interesting and successful ways. 1. Banks are not usually known for building warm and fuzzy communities around their products and services. Missouri Bank, known popularly as Mobank, is a financial institution with a cool vibe that makes them a natural fit to utilize social media. “Being a Mobank customer is very much like being part of the ‘in group,’” said Grant Burcham, the bank's President and CEO. Mobank did have to consider the reputation management implications of launching a Facebook Page where anyone can post anything about the bank in the public sphere. 2. Steven L. 3. 4. Jeff J. 5.
Les jeunes préfèrent Facebook et les SMS Ils ne se créent un compte de messagerie électronique que pour pouvoir enregistrer leur profil sur Facebook et préfèrent échanger sur MSN, par SMS ou sur BBM, la messagerie de BlackBerry. Le comportement des adolescents annonce-t-il la mort de l'e-mail ? Une chose est sûre : les jeunes sont les premiers à délaisser un outil qui leur paraît hors du temps. « Les études montrent que seuls 11 % s'en servent », assure Marc-Henri Desportes vice-président innovation d'Atos. Aux États-Unis, la durée d'utilisation de l'e-mail sur l'année 2010 a chuté de 59 % chez les 12-17 ans, selon une étude du cabinet Comscore. Google Offers To Re-Write Your Webpages On The Fly, Promising 25% To 60% Speed Improvements Google has long been obsessed with speed. It’s paramount in pretty much everything they do. Which is why the launch of Google+ with some — gasp — attention paid to design is even more surprising. But a new service Google is launching this evening very much puts the focus back on speed — an obsessive amount of focus, one might say. Page Speed Service is the latest tool in Google’s arsenal to help speed up the web. “Your users will continue to access your site just as they did before, only with faster load times,” Google notes. “Now you don’t have to worry about concatenating CSS, compressing images, caching, gzipping resources,” Google says. Google says that Page Speed Service will be offered for free to a limited set of testers right now.
Quick Practical, Tactical Tips for Presentations In the past I’ve given some tips for handling meetings effectively, covering topics like: - How not to let your meeting go down a rat hole; - Dealing with the elephant in the room; - Dealing with skeletons in your closet; - How to make meetings discussions, not “pitches” - A tale of two pitches (I eventually invested in the first company that pitched) Today’s post is a subtle one about positioning yourself in a presentation. This might be a VC meeting but also might just be a sales or biz dev meeting. It’s any meeting where you are in a small room and are being called on to present on some form of overhead slides 1. Sit closest to the projection screen – Many times a week I have entrepreneurs who do presentations for me and often I’m with some or all of my colleagues. If you look at Diagram A above you’ll see that the presenters are sitting at the opposite end of the table from where the screen is. 2. 3. 4. 5. 6. So, there you have it.