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100% Free FlipBook Creator, online photo/image to FlipBook QuizBean | Quickly Create Online Quizzes For Free Wikispaces Marketing Technology Landscape Supergraphic (2012) UPDATE: A new 2014 Version of the Marketing Technology Landscape Supergraphic is now available. Marketing is in a whirlwind of technological innovation. It’s thrilling, inspiring, and a little dizzying. Last year, I made the first version of a marketing technology landscape infographic to try to glimpse the “big picture” of this broad field. Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is. Admittedly, it’s incomplete — merely a representative sampling of all the varied technologies in marketers’ lives today. Categories are by no means definitive. Some categories are unfairly broad — such as analytics and social media marketing — simply because further subcategorization seemed tedious. Many companies could make a case for being in multiple categories, but in the interest of diversity, there are few duplicate entries. Finally, your eyes aren’t playing tricks on you. And, of course, the classic: Rise of the Marketing Technologist.
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