On B2B Lead Generation Content and the Rise of Videos Suddenly, videos entered the marketing scene. But it’s not like videos were not used for marketing before (YouTube has been an advertising platform since forever). It’s just that marketers have begun using it more creatively and effectively, and right now it’s playing a major role in B2B lead generation, particularly in content marketing. Let’s look at three driving forces that are shaping the evolution of content marketing, and the crucial role video plays within each: 1. Big prospects and buyers are becoming more and more influenced by videos A recent study by Forbes asked more than 300 C-level executives from businesses with over $500 million in revenues. More than 80% of senior executives are watching more online videos today than a year ago. 75% said they watch videos on business-related websites at least once a week. It was also found out that work-related videos can also drive executives to take action: 65% have visited a vendor’s website after watching a video. 2. 3.
Hello, blogosphere! | Rom Agustin | Outside the Box It’s my very first blog post and I think an introduction is in order. Allow me to share a brief dialogue that transpired during my interview for a very prominent online magazine (I’ll update this post once it gets published).\ It should provide insight – in addition to my About page – on who I am and how I’ve gotten this far. Update: You can now read the published Huffington Post article here. 1. I started out as an oil and gas engineer. After that I tried to engage in different business ventures – from ISP to consulting; Callbox is my fourth business. This year we celebrated our 10th anniversary and I can probably say that it’s the highlight of my career. 2. I was lucky enough to have gone through a very fruitful career path; I worked for big companies and I’ve earned enough experience to get out and build my own. 3. Somebody once told me not to focus too much on accumulating material things. Also, I was told that in life, especially career-wise, everything is a learning process. 4.
Five Reasons Why You Should Change Your Logo Never underestimate the power of company logos. This is basically the face that you are going to display to your business prospects. And since we are talking about faces, it had to be something good in the eyes of the audience. But, how sure are you that your logo is good enough? These are just some of the questions that you really need to answer, so here are some guidelines you should take note of: 1.It does not work well with modern media – while the designs of your logo may fit well with your company five or ten years ago, it is no assurance that this same logo will carry your business on in the next year or so. 2.It may not represent your business currently – over time, it is normal for a business to evolve, to adapt to the changes in the market. 3.It was done by yourself – it may be that, at the start, you had your logo done all on your own, so the quality of it may be sub part. 5.It is too complicated for those who see it – now this would be a real bummer for viewers.
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Here are 15 LinkedIn Marketing Tips to get you by LinkedIn has been a blessing for online marketers since its conception. Dubbed as the ‘Facebook for business people’, it has indeed provided marketers and entrepreneurs alike to foster relationships with key people in their niche, as well as to reach out to potential buyers in a legitimate, professional setting. But just like Facebook, LinkedIn marketing is not a walk in the park – if not more difficult. Business people have different preferences and weak spots compared to regular consumers, which makes lead generation a little more tricky in the B2B space. Here are some pieces of advice on how to effectively position yourself in the world of LinkedIn, courtesy of a post coming from SocialMediaB2B.com: Personal Profiles 1. 2. 3. 4. Company Pages 5. 6. 7. Networking 8. 9. Groups 10. 11. 12. Lead Generation 13. 14.
A Simple Guide to Market Company Events and Gimmicks Company events are important, all the more so because they serve to build your image, increase brand awareness, and help out in B2B lead generation. And like the oldest artifacts, they are as precious as they are fragile. Not giving enough attention to event marketing could only spell disaster to your business. Aside from sending invites you will also need to plan for the program, the accommodation for the participants and the food to be prepared, you will also need to send out invites. These tasks can smother you. Moreover, in spite of a dedicated organizing committee, company events face the prospect of poor guest turnouts if the marketing part of event planning is put along the margins. The problems are mainly centered on time and the availability of resources, which fortunately can be remedied by following these simple pointers. Use a variety of channels. The date of the event is fast approaching, and you are still looking for a proper venue. Know your attendees.
5 Marketing Deficiencies that cause a Lead Generation Collapse | IT SALES INC We are all aware of how painstaking B2B lead generation can be, especially for small businesses who are relatively newbies in the realm of online and social media marketing. The worst thing that could happen to a marketing team is to become stagnant. There are a lot of crucial decisions that happen within a campaign timeframe, and these decisions usually depend on the how “healthy” your marketing team is in terms of its capacity to carry out plans. Budget deficiency – Obviously without sufficient monetary resources a campaign can only do so much. Time deficiency – There are lead generation campaigns that are well within the capabilities of the marketing team that handles it but still fail because there wasn’t enough time to reach the goal. Data deficiency – It’s pretty difficult for a business to go out there and take risks if they haven’t gathered enough intelligence from the community. Confidence deficiency – On the flip side, no amount of skill can make an impact without confidence.
Santa’s Secret Marketing Strategy for Brand Likeability and Trust In today’s world, any kid with a smartphone can access the internet and find out — to sheer outrage or otherwise — that Santa Claus isn’t real. It’s no longer a secret let alone a mystery that our beloved chimney-hopping, reindeer-trotting Turkish friend is no more than an embodiment of the Christmas spirit that for centuries have enamored children and adults alike. But his essence and persona never go out of fashion. Santa Claus is one of the most recognizable “brands” in the world, mainly because it was built around a likeable, semi-fictional character and, ahem, the grandest season of the year. Then again, Santa is quite the hype man himself. He keeps a list. Like all sound businesses, Santa knows his target audience. He takes “wishes” into account. Santa doesn’t just dish out random gifts; he makes an effort to find out what his customers actually want. He rewards good behavior. Naturally, Santa would also want to know if his customers deserve to receive gifts. He always delivers.