background preloader

9 Ways to make your Business Website more Lead - Friendly

9 Ways to make your Business Website more Lead - Friendly
Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents. It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Your website reflects your business and you as well so to attract prospects just like how HP novels dominated the bookshelves all over the world, we have to make sure that it’s story and elements will make your website stand out from the others.

http://www.callboxinc.com/lead-generation/9-ways-to-make-your-business-website-more-lead-friendly/

The Sales and Marketing Solutions: 5 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing The ability to capture, respond to, and manage incoming leads is the heart and soul of B2B lead generation. Marketers spend a huge amount of resources and money on carrying out the perfect campaign, so it’s only right to make sure they have the best practices in place to manage their leads during the sales lifecycle. However, a lot of them focus on generation and tend to forget the importance of lead management. Make your sales department your best friend To set a working set of criteria in determining whether or not a lead is sales-ready, coordinate with your sales team.

Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track.

Improve Online Lead Generation Campaigns by Prepping up your Landing Page Strong web presence can be clearly demonstrated by a good B2B online lead generation campaign as embodied in your company landing pages. But the true success all depends on the quality of your landing pages, whether in your company blog, social media profile or corporate website. It is imperative for online marketers to take into account crucial factors upon which you can amplify your present online strategy as well as build a more solid and effective one in the future. Here are the most important facets of your landing page that merit an in-depth examination. Traffic data. Email marketing and social media lead generation work in tandem.

Do you have a Voicemail Strategy for your B2B Telemarketing? When used effectively, voicemails can be a lead generation tool. Barbara McKinney of B2BTelemarketing.net gives us pointers on how to create a voicemail strategy. Gatekeepers are not the only ones that impede one’s success at telemarketing. Callbox Set to Employ 1,000 New Hires in 2012 Los Angeles, CA –December 2011 – Callbox, the largest business-to-business lead generation company in the world, is set to hire an additional 1,000 people next year, according to the company’s 2012 action plan released today. All additional manpower will join the operation centers in the Philippines and Malaysia. As a major player in the global outsourcing industry, plans also include the acquisition or building of additional facilities to support its growing operations. The move to expand is an important strategic development for the company as its customer base continues to spread across North America, Europe, and the Asia-Pacific markets.

Leading Online Company Profits with Live Phone Operators The Client The Client is a worldwide market leader in online hotel reservations; provider of fast, secure and easy-to-use booking system with access to over 35,000 hotels, inns, B&Bs, and resorts. The Client was losing online sales due to both seasonal and irregular network congestion. Should You Outsource Your IT Sales Leads Generation Campaign Outsourcing your B2B leads generation efforts can be a smart business investment for you to make. You just need to make the right decisions on this. This is a question that a lot of companies in the telecom industry is thinking about, especially for those offering hardware and software VoIP services.

Phone Invitation Services Accelerate prospect engagement, build excitement, and increase participant turnout on your events with professional phone invitation services. Planning and working out a successful event can be a bit of a challenge. Despite all the hard work and preparations you make, failure to effectively reach out to prospects is a potential for disaster and a poor turnout and wasted efforts. Rom Agustin: Focus on the Possibilities This interview was conducted by Jonha Revesencio of HuffingtonPost.com as part of the #CareerAdvice series — featuring successful professionals who share their advice to people who would want to take their career to the next level. Read the original post here. On June 6, 2004, with nothing but a phone and a dream, Callbox opened in a dark corner of an internet cafe in La Paz, Iloilo — a thriving city in the Philippines — with one employee and no clients. Ten years later, with over 500 employees serving over 1,000 international clients from five offices, persistence, ingenuity, and hard work, have now put Callbox on par with the industry name brands, and put Iloilo on the map as a global business hub alternative to Manila and Cebu City. Wanting to learn the secrets behind the success of the company, I’ve caught up with Rom Agustin, CEO of the B2B multi-channel marketing firm.

Related: