Google announce the SEO friendly way to link | LinkRisk WARNING: Look at the post date, this was an April Fools post… please stop implementing it To sort the confusion in the SEO world surrounding link building and link penalties, the world’s leading search engine has today released a new Google approved, guaranteed to get you to the top, fully white hat way of declaring your links as being for SEO. Introducing rel=”counts-twice” We all know about rel=”nofollow” to remove SEO benefit, we also know about rel=”noindex” to keep those bots away from your content and we also have rel=”canonical” to eliminate duplicate content – now Google have introduced a new rel tag that is guaranteed to pass the maximum SEO benefit. Earning good links is hard – so you want to maximise the value of those links and what better way to maximise the value than to get twice the benefit per link placed Twice the juice per link That PR3 off topic blog comment – Thats the equivalent of a PR6 now! An anonymous Google spokesman has been quoted as saying You found it!!
A Beginner's Guide to Retargeting Campaigns We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. But in reality, the buyer's journey is probably not so linear. People pop over to your website then leave. Two months later, they discover your latest blog article, and then decide to download that ebook. So marketers need to be prepared to help their buyers through that convoluted process. How Retargeting Works There are two main types of retargeting: pixel-based and list-based. Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. Awareness Conversion
SEMMYS.org: Honoring Great Search Marketing Content Online International SEO Tips – What Are the Game Changing Factors? Motoko Hunt | March 18, 2014 | 3 Comments | inShare35 It's time to refresh the key action items or best practices for International search engine optimization. When I was at SES London in February, I received lots of great questions from search engine optimization (SEO) practitioners around Europe at the International SEO session and Meet the Experts roundtable. International SEO Best Practice One of the key goals for International or multilingual SEO is to make each of your global website as local as possible. 1. 2. 3. 4. 5. Google says in Webmaster Help Forum, “Q: Is the server location important for geotargeting? A: If you can use one of the other means to set geotargeting (ccTLD or Webmaster Tools’ geotargeting tool), you don’t need to worry about the server’s location. 6. 7. So, which one is the game changer? There is not one action that is a game-changing factor. There are times that one or more of these items could become a game changer. Some items have more impact on certain markets
Media Planning Proposal Specification document creation tool / system, spec generation automation, online / web based Web Sites - Seven Dead Ends on Your Website--and How to Fix Them Today You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors. But once you have them, are you making the most of those visits? Or is your site sending them down one-way, dead-end streets? Sadly, most websites are filled with dead ends. Here are seven blind alleys that are probably on your site right now. The following seven dead ends are all common, huge missed opportunities... 1. Amazingly, most marketing websites have pages that just stop. Great websites have pages designed specifically to gently guide visitors toward actions, toward next steps. Detour: Add calls to action at the bottom of your services pages, offering to answer questions, start a conversation, get in touch. Detour: Add internal links throughout your site, directing visitors to related, high-value pages. 2. 3. Does your site have a search tool? "Did you mean...?" 4. 5. 6.
Google Analytics: How to Know If Your Marketing is Working Do you use Google Analytics? Want to know how data can help improve your marketing? To learn how to measure what’s working with Google Analytics, I interview Christopher Penn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). Christopher will talk about how to use Google Analytics to improve your marketing. You’ll discover how to set goals, and analyze and measure your data. Listen as Chris Penn shares how Google Analytics can show if your marketing is working. Share your feedback, read the show notes and get the links mentioned in this episode below. Listen Now Listen now: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. Google Analytics