af457523adf939c2932b89d558b6a722
Is Givenchy Really a Couture House? — The Fashion Law
In light of the Fall/Winter 2014 couture shows, Alexander Fury, fashion editor of The Independent posed a question that piqued my interest: When does your status as a "couture" house expire? While Fury questioned this on the heels of the Givenchy Spring/Summer 2015 menswear show (he clarified that is was not a "a pointed menswear comment, just prompted by their Instagram" in reference to the brand's tag line, which reads "GIVENCHY OFFICIAL INSTAGRAM OF THE COUTURE HOUSE"), his question raises some interesting points beyond Givenchy. In an article that Fury subsequently penned, he noted the mystery that surrounds couture. Couture (aka haute couture) is governed by Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode (hereinafter "Fédération française de la couture"), a more modern version of the Chambre syndicale de la haute couture parisienne, the body that historically governed couture creation in France beginning in 1868.
Christian Louboutin Lipstick Launch - Fall Beauty Trends
When Christian Louboutin ventured into beauty, we weren’t shocked to see stiletto-like spikes atop bottles of shiny lacquer—the pièce de résistance being a blood-red polish the color of his legendary soles. Adding to the famed designer’s lineup of polishes—his Scarabée collection was one of our must-buy beauty picks for fall—are lipsticks intended to make a statement. “When a woman carries a handbag, we look at her shoulders. Amazing is an understatement: Resembling a delicate vial Queen Nefertiti might have treasured, this tube-meets-objet d’art takes inspiration from Babylonian antiquities with a turret-like crown cap and pointed gold base. Christian Louboutin Lip Colour, $90 each; available in September at christianlouboutin.com Psst…did you hear?
BoF Exclusive | Apple Watch To Make Editorial Debut in Vogue China - BoF - The Business of Fashion
BEIJING, China — Apple’s relationship with fashion has grown from a casual flirtation to a full-blown love affair. BoF can reveal that the Apple Watch is set to make its editorial debut on the cover of Vogue China’s November issue, out this Monday, featuring Liu Wen. A spread from Vogue China’s November issue | Source: Vogue China It’s the latest in a series of activities that puts fashion at the focus of Apple’s communication strategy. Later that evening, Apple organised a high-profile dinner for 250 fashion insiders, co-hosted by Azzedine Alaïa, Marc Newson and Jonathan Ive. Apple Watch by David Sims and Karl Templer | Source: Courtesy Apple “When Jonathan Ive and Tim Cook talked me through how they developed the concept of the Apple Watch from the beginning, I was impressed by their thoughts and passion for the project,” Angelica Cheung,Vogue China’s editor-in-chief, told BoF, discussing her first impressions of the product.
59b59649e0b5b9fd1d7c4958754fc9a0
How Premium Fashion Brands Are Maximizing Their Social Media ROI
Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles. Many fashion brands, mocked for their inability to move with the web because of a fear of accessibility, are no longer fighting the flow. Through their embrace of social media and social commerce, fashion brands are now innovating and profiting from their online marketing strategies. Fashion Brands and Social Commerce In order to understand just how far fashion has come in the past few years, I spoke with James Gardner , CEO of CreateTheGroup , a New York-based digital firm that has established itself as a leader and pioneer in the fashion and luxury retail segments. Online shopping is becoming a socially connected event. Fashion Brands Seek New Technologies Luxury Retailers Adopt Private Sale Site Models
China Slowdown Reveals Luxury’s Online Shortcomings, Study Says | News & Analysis
BEIJING, China — Last month’s yuan devaluation dealt a blow to luxury-goods makers, and those that fail to become more Web- savvy risk further damage to their business, according to a report published Thursday. From e-mails to e-commerce, expensive brands generally fall short of customer expectations online, said Isabelle Harvie- Watt, head of Luxhub, the fashion unit of advertising company Havas SA that produced the report on how the wealthy shop. With the Web playing a part in more than 40 percent of purchases, deficiencies there equate to missed sales, she said. Before China devalued the yuan on Aug. 11, that didn’t really matter. Double-digit growth in the country swelled revenue at companies from LVMH Moet Hennessy Louis Vuitton SE to Gucci-owner Kering SA. As luxury sales fall in China and the currency adjustment sparks concern that the world’s second- largest economy may be in worse shape than previously thought, “it’s crunch time” for luxury brands online, said Harvie-Watt.
