Marketing Experts Predict: 2014 Is the Year of Personalized Marketing | IT Leads Generation Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Everyone saw it: 2013 was the year of big data. This year, executives in marketing, technology, and research have spoken: 2014 will be a year of personalized marketing. It’s easy to see why this prediction makes a lot of sense. In the past years, data gathered through various marketing campaigns were used mainly to generate reports and market insights. In IT lead generation, personalization is seen as vital for the success of any campaign, whether it is email, telemarketing, online, or social media marketing. The reason for this is simple: customers respond more likely to lead generation campaigns that speak directly to them. While nearly all marketers are aware of the benefits of personalization, most of them find it extremely challenging to apply it onto their existing marketing platforms. 1.
Other Industries Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include logistics managers, freight forwarders, customs brokers, and project cargo service providers. Insurance We use non-scripted style telemarketing to market various types of insurance policies including Mortgage Guaranty, Life Insurance, Home Insurance, Healthcare Insurance, Auto Insurance, Loan Protection Insurance, Commercial Coverage, and Education Insurance. Research and Consulting Travel and Tourism Real Estate Management Dial 888.810.7464 to speak with a Callbox representative.
B2B Lead Generation: Deliver to Delight vs. Dispense | What’s the difference between a good business and a great business? Well, a good business is one that makes a profit and is likely to endure the challenges of time and competition. Meanwhile, a great business goes beyond selling – it also aspires to be of service to its clients not only on a transactional level, but on an emotional level as well. People who support your business want your products or services, but they also want your concern. Delivering to dispense: Doing business without a heart Of course, nothing is wrong with generating profit. Sadly, there are businesses that do just that. Why? For a business that lasts, deliver to delight What is it that you want people to think of when they hear your business brand or see it online? Customers and clients don’t just create a perceived reputation out of the blue; they have to see or experience something before they think positively towards a business.
Quantifying Lead Generation Success for World-Class Data Solutions Provider | The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results
Healthcare Sales numbers looking a little pale? You could probably use a shot of Callbox. Callbox designs and implements a solid healthcare lead generation platform to produce warm sales leads for healthcare products and services. We market to the healthcare industry targeting managers, directors, and other decision makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers. We customize and fine tune our lead generation and appointment setting strategies to match your goals, campaign preferences, and concurrent market trends. Medical Alert EquipmentMeasuring and Controlling DevicesDiagnostic KitsTesting ServicesPatient Education ServicesImaging SolutionsFacilities ManagementClean Room ServicesAmbulatory and Home Healthcare ServicesEquipment MaintenanceCompliance Consulting ServicesMedical Practice Management Software and Services Dial 1 300.505.804 to speak with a Callbox representative.
Why and When Should You end Your Lead generation Campaigns? Sometimes, we can’t help but feel the need to do everything ourselves. This is most common in with business owners and entrepreneurs who want to save from expenses and try to do their b2b lead generation and appointment setting campaigns by themselves, even though they are relatively new to marketing. Though there are those who succeed, plenty have ended up deciding that they need to start over and ask the help of a reliable lead generation company or a professional appointment setting firm. Thinking about it, when is it time to put a stop to everything you’re currently doing with your lead generation campaign, accept defeat, and start over again from the beginning? This moment is often hard to figure out, or even identify, and some keep dragging on despite dismal results because they don’t want to accept that they failed. But first of all, why should you end your current marketing campaigns? Related Post: Reasons Why Your Lead Generation Campaigns Are Not Working
This is Why Your B2B Email Marketing Campaign Doesn’t Produce Leads Popular Today in Business: All Popular Articles Email marketing seems basic enough to carry out and needs no special skills. How hard could it be? You develop a mailing list, you send your content, and track the progress. And besides, email has been and remains to be the most faithful pillar and icon of lead generation lore. Little do most marketers know that certain (mis)steps can and will kill their chances of conversion. Overusing images – Marketers now tend to use a singular image as the entire representation of their content, not considering the possibility that a.) Not personalizing emails – Many companies take effort to the next level by ditching generic emails in favor of receiver-customized ones. Harassing prospects with thousands of calls-to-action – Blame this on modern image technology; oftentimes we see content pages saturated with various links that not only create confusion but also causes prospects not to click anything in the end.
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. The Challenges Increase sales and generate awareness about the benefits of the Client’s products and servicesPromote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance The Callbox Solution Callbox launched two campaigns – Lead Generation through Telemarketing, and a Call-to-Invite Campaign. The Results
On B2B Lead Generation and the Value of Prospect Incentives No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal. But prospects don’t just give out information – you have to persuade them to. It could be in the form of a very compelling content piece or an awesome freebie. This is the value of incentive. The following 3 questions, shared by Eric Coffman, Research Analyst and contributor at MarketingSherpa.com, examine the significance of offering these incentives to prospects for B2B lead generation purposes: Do your incentives provide tangible value to your visitors? Incentives come in many forms and differing levels of value. There are two important things to consider when thinking about incentives: cost and relevance. Will visitors to this landing page find the incentive relevant?
Movie Gems: The Wolf Of Wall Street and its precious Business Lessons Stockbrokers and business-to-business marketers aren’t really that different, if you take a look at it. Both sell something, whether it’s a unit of stock or a product or service, the goal is to talk to people and convince them to invest. Martin Scorsese’s most recent masterpiece, The Wolf of Wall Street, tells the story of a real-life stockbroker named Jordan Belfort (played by Leonardo DiCaprio). Although he accumulated his wealth through illegal means, one cannot deny that a thing or two can be learned from his “misadventures”: Know how to tell a story In the film, Belfort doesn’t just sell stocks to people; he targets their weaknesses and makes the most of them by painting a picture of possibilities. Seek opportunities Marketers should also be able to see an opportunity when it presents itself, even if that circumstance is not always favorable to the eye. Be persistent There’s a thin line that separates persistence from pushing it too far. Have passion to achieve your goal
About | Marketing Appointment Setting Marketingappointmentsetting.com is a trusted provider of outsourced appointment setting services with over 9 years’ experience under its belt. With expertise spanning local and global markets, our services are being used by a broad customer base ranging from small startups to large multinational companies. What We Do Our core mission is to provide sales organizations with fast, reliable, and convenient way of generating new business to enable long-term sustainable growth. How We Do It We make appointment setting simple. Why choose us? 9 years’ experience in B2B appointment settingHigh-end technology and state-of-the-art infrastructureStrategic production and delivery locations around the worldHighly skilled workforce24/7 operationMulti-channel marketing approachCustomized appointment setting packages as per clients’ requirements