Www.db.dk/files/dbf.dk/DB06-2013.pdf

Why also non Digital Brands will eventually become Platforms It’s been quite a hectic period during Xmas break, and the year started big with a superb workshop session in Barcelona. Indeed I had the chance to run the third workshop about the Platform Design Toolkit, this time again with more than 50 participants. It was a great experience that spurred new ideas and feedbacks I’m going to incorporate soon in the Toolkit. [A picture from our Foxize School Workshop, credits to Albert Canigueral - CC-BY-SA] While the analysis on Platforms still goes on also thanks to the collaboration with other OuiShare team mates, also merging with some spectacular quantitative analysis coming from Javier Creus, I’ve been caught in thoughts about how this overall thinking framework can be beneficial in analysing the tangibles, goods economy. The Componentization and Softwarization of the Economy First of all, let’s just reflect a bit on how the trends we are can already spot in the digital market, will unfold in manufacturing. The Red Queen Effect Like this: