Scribd’s Decision To Dump Flash Pays Off, User Engagement Triples You could call it the perfect storm. Over the last few months, user engagement on Scribd has surged, according to CEO Trip Adler, thanks to its transition to HTML5, the introduction of the iPad, and Scribd’s Facebook integration. Of these three factors, Adler says the conversion from Flash to HTML5 was by far the greatest driver for his document sharing company. According to Scribd’s numbers, time on the site has tripled in the last three months. In early May, Scribd announced its plans to ditch Adobe’s Flash and began the arduous process of converting every document (of its “tens of millions”) to native, HTML5 pages. That gamble has paid off handsomely for Scribd. The HTML5 play has also made Scribd’s product very iPad friendly and iPad users are responding in kind. Now that the company has its HTML5 and iPad strategy in place, Adler says they are focusing on making Scribd more social and less reliant on search engines.
Orsiso : Organize - Simplify - Socialize Evolution's Ghost Scribd Ramps Up Migration To HTML5; Scores Partnerships With Forbes Media And Others We reported recently that online document sharing site Scribd will start to ditch Flash across its tens of millions of uploaded documents and convert them all to native HTML5 Web pages, another win for Apple in its battle against Flash. Today, at TechCrunch Disrupt, Scribd CEO and co-founder Jared Friedman, is announcing that the startup has moved much of its content, including tens of millions of books, magazines, newspapers, presentations, research and more, to the HTML5 format. Friedman has told us that he believes HTML5 improves the reading experience, by allowing any document to become a Web page. “The possibilities are endless,” Friedman said in a statement. As Scribd has converted its documents over to the new format, the startup has noticed that users are spending more time on the site than before. To commemorate the transition, Scribd has partnered with a number of publishers to make premium content available in the new format for free.
12 Clever Social Media-Friendly Business Cards This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While virtual business cards are becoming a viable alternative to paper cards, there is still a huge demand for traditional business cards. When you meet someone, it is very unlikely that they will first ask to bump, DUB or get LinkedIn. Instead, as your meeting comes to an end, you'll find yourself searching around in your pockets, bag or wallet for your trusty paper business card. While the traditional business card trend is still going strong, you may want to consider optimizing the space on that little piece of paper. If you are looking for new ways of promoting your social media presence, this list of 12 social media-friendly business cards will put you on the right track. Starting Simple Sometimes simple is best. The folks over at MapQuest seem to be big fans of minimalism, too. Displaying Lots of Options
Social Media Marketing: Interview with Kodak’s Chief Listening Officer I read print publications pretty much the same way that I read digital media – keywords constantly pop out at me and help me decide whether an article is worth my time or not. So, I was flipping through BtoB Magazine, past the usual suspects…online ad spending, digital media, marketing automation…and then, a truly novel grouping of words stuck out to me – Chief Listening Officer. That title was appended to Beth LaPierre of Kodak. I’m so intrigued by your title. Beth LaPierre: Simply put, a CLO is something of an Air Traffic Controller. What specifically are you listening for and how does Kodak use that information? BL: For the most part, my role supports three main listening functions: Social intelligence – This data is used to drive product innovation, monitor sentiment and inform marketing and PR strategy.Brand communications – When we launched our SoKodak campaign in September, we could tell right away that it resonated with consumers by looking at social media data.
Virgin/Liquid Comics Free to Download on Scribd - ComicsAlliance | Comics culture, news, humor, commentary, and reviews Back in 2006, Sir Richard Branson and self-help author Deepak Chopra joined forces and launched Virgin Comics. Initially based on stories from Indian mythology, the company later expanded with two more lines: Marverick (later renamed Voices) and Director’s Cut. The first line of comics was spearheaded primarily by musicians and actors, while Director’s Cut was, fittingly, handled by film directors. After two years, Virgin Comics closed up shop in New York and was bought out, becoming Liquid Comics and posting a collection of their original Virgin on their Web site. This will certainly help those who wanted to download any Virgin comics, since only Scribd supports obtaining a digital “hard copy.”
Scribd: HTML5 revamp led to users spending twice as long on the site The document sharing site Scribd has extolled the virtues of its move away from Adobe’s Flash technology, and towards HTML5, earlier this month. Today at the TechCrunch Disrupt conference, company CTO and cofounder Jared Friedman offered even more insight into how HTML5 is helping to make its product better. Friedman started off by delivering an impressive stat: Users now spend more than twice as long on Scribd as they did two weeks ago, thanks to the HTML5 improvements. As VentureBeat previously noted, the addition of HTML5 allows Scribd to reproduce documents with new font and vector graphics features without turning them into images. Friedman showed off exactly how that will help users: The text is now searchable within your browser, and able to be highlighted for easy copying and pasting. HTML5 also allows for increased compatibility across devices, since most browsers support the new HTML tags.
Scribd CTO: “We Are Scrapping Flash And Betting The Company On HTML5″ (Exclusive Screenshots) Adobe’s much-beleaguered Flash is about to take another hit and online documents are finally going to join the Web on a more equal footing. Today, most documents (PDFs, Word docs, Powerpoint slides) can mostly be viewed only as boxed off curiosities in a Flash player, not as full Web pages. Tomorrow, online document sharing site Scribd will start to ditch Flash across its tens of millions of uploaded documents and convert them all to native HTML5 Web pages. Scribd co-founder and chief technology officer Jared Friedman tells me: “We are scrapping three years of Flash development and betting the company on HTML5 because we believe HTML5 is a dramatically better reading experience than Flash. Documents will simply become very long Web pages. Scribd is joining a chorus of companies from Apple to Microsoft in siding with HTML5 over Flash. Scribd’s currently uses a Flash player much like YouTube’s to allow people to upload and view documents on the Web. Poor Adobe.
f8 conference: Scribd's bet on the Facebook effect The YouTube of publishing shows off its Social Plugins Scribd CEO Trip Adler is betting on the Facebook effect. His document-sharing startup is one of its launch partners for the company's new Social Plugins, a group of features that will help web publishers take advantage of Facebook's social graph to bring more users to their sites and keep them around longer. Often dubbed the YouTube of publishing, Scribd lets users self-publish text from a master's thesis to a novel.
Scribd gets 'Readcasting': Autosharing made easy | Web Crawler Document-sharing site Scribd has a new trick up its sleeve that will make whatever you're viewing on the site a little more public. That is, if you feel like broadcasting your reading habits to the world. The new feature is called Readcasting, and it's an evolution of the social-sharing options found on most sites. You can set the site to post your reading activity to Facebook and Twitter. That's pretty standard, though. Not standard: once you've set your log-ins for each network, there's an option to have Scribd automatically share what you're reading with others. The science behind this is fairly simple. Along with Readcasting, the site is also one of the launch partners with Facebook's new open-graph initiative , which was announced Wednesday morning. As for the existing share buttons, which also let users share to Facebook and Twitter, alongside e-mail and embedding codes, Adler said they will continue to coexist with the new Readcast options.
Scribd goes mobile, adds sharing to iPhone, Kindle | Web Crawler Trip Adler, CEO of document-sharing service Scribd.com, could be commended for having an unorthodox presentation style. At a time when companies big and small have gone to great lengths in trying to channel Steve Jobs, Adler is the one thinking different. On Tuesday, as I sat in Scribd's San Francisco offices getting a demo of the company's newest feature--which lets people send digital documents to a handful of portable reading devices with just two mouse clicks--Adler was inking the entire process for me on a whiteboard. The disconnect of an analog pitch for a company founded entirely on digital documents seemed to go unnoticed. Nevertheless, Adler's eyes lit up when he began to talk about how important a step it was for Scribd, which has long since moved off its "YouTube for documents" mantra into promoting itself as a place for writers to sell books they can't afford to publish and for people to discover others with similar reading interests.
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