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What Will SMBs Focus on in 2014? Greater Online Presence

What Will SMBs Focus on in 2014? Greater Online Presence
We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014. That’s why businesses have started giving more focus on making their strategies compatible to mobile devices. But that’s only for huge businesses. Small and medium-sized businesses apparently are rather behind their larger counterparts when it comes to going mobile. So why aren’t they joining the mobile revolution? j2 Global’s research, as reported by eMarketer.com, indicated that a common increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. “More than 45% of the US population will use the mobile internet at least monthly this year, eMarketer estimates, a figure set to rise to nearly two-thirds by 2017. This goes to show that not all sectors of the business chain are able to go with the changing times.

Callbox Telephone Survey “Primes the Pump” for Market Expansion | The Client The Client is the world’s largest pump manufacturer with an annual production of more than 16 million units. It has more than 18,000 employees and 80 authorized distributors in 55 countries. Its product line includes all types of pumps for industrial water supply and commercial applications including circulator pumps for heating and air conditioning and submersible pumps. The Objectives Recognizing the need to move closer to its customers in the Asia-Pacific region, the Client decided to conduct a telephone survey to get a broad and detailed view of market conditions. To determine their market position relative to competitors.To identify market drivers, restraints, trends, and growth potential.To establish or improve its market presence and positioning. The Challenge The Client needed at least 1500 respondents to complete a survey in 25 business days – a task too big for its in-house calling team to handle in such a tight timeframe. The Callbox Solution The Results

IT Products and Services Lead Generation Appointment SettingB2B Lead Generation Company in Malaysia It takes an exceptional set of skills and unparalleled experience to stand alongside and represent major players in the information technology industry. Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including IT Managers, Chief Information Officers, IT Directors, Chief Technology Officers, Senior VPs for Information Systems, and other top executives. We generate IT leads and set appointments for the following solutions Dial 888.810.7464 to speak with a Callbox representative.

Cold Calling With online marketing becoming one of the highly preferred methods for generating sales leads, B2B marketers ask: Is cold calling still an effective B2B lead generation strategy? Most business people hate telemarketing. You can’t blame them. For many years, this lead generation method has been synonymous with bad-mannered salespeople calling at the most inconvenient times of the day. The thought of getting slammed by an irate contact who only knows professional telemarketers as an interruption in their busy day still scares even some of the most experienced inside sales professionals. However, many sales lead generation companies still use the telephone in generating new business — and for good reasons. The Good News Despite growing interest in online marketing, B2B marketers have not totally abandoned their telephones. Contact Us and find out how cold calling can pump more life into your lead generation and B2B appointment setting campaign.

Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. With the consecutive release of Google algorithm updates, search engines were flooded with blogs telling tips and how to’s that would help recover the loss from the tragic changes that have marked an end of some website’s PR. Here are some tips on blog commenting that never lose the spotlight:

Why and When Should You end Your Lead generation Campaigns? Sometimes, we can’t help but feel the need to do everything ourselves. This is most common in with business owners and entrepreneurs who want to save from expenses and try to do their b2b lead generation and appointment setting campaigns by themselves, even though they are relatively new to marketing. Though there are those who succeed, plenty have ended up deciding that they need to start over and ask the help of a reliable lead generation company or a professional appointment setting firm. Thinking about it, when is it time to put a stop to everything you’re currently doing with your lead generation campaign, accept defeat, and start over again from the beginning? But first of all, why should you end your current marketing campaigns? Related Post: Reasons Why Your Lead Generation Campaigns Are Not Working

Other Industries Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include logistics managers, freight forwarders, customs brokers, and project cargo service providers. Insurance We use non-scripted style telemarketing to market various types of insurance policies including Mortgage Guaranty, Life Insurance, Home Insurance, Healthcare Insurance, Auto Insurance, Loan Protection Insurance, Commercial Coverage, and Education Insurance. Research and Consulting Travel and Tourism Real Estate Management

On B2B Lead Generation and the Value of Prospect Incentives No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal. But prospects don’t just give out information – you have to persuade them to. The following 3 questions, shared by Eric Coffman, Research Analyst and contributor at MarketingSherpa.com, examine the significance of offering these incentives to prospects for B2B lead generation purposes: Do your incentives provide tangible value to your visitors? Incentives come in many forms and differing levels of value. There are two important things to consider when thinking about incentives: cost and relevance. Will visitors to this landing page find the incentive relevant? Find an incentive that provides added value by complementing your product or service and matching your visitors’ wants.

Marketing Appointment Setting | Just another WordPress site About | Marketing Appointment Setting Marketingappointmentsetting.com is a trusted provider of outsourced appointment setting services with over 9 years’ experience under its belt. With expertise spanning local and global markets, our services are being used by a broad customer base ranging from small startups to large multinational companies. What We Do Our core mission is to provide sales organizations with fast, reliable, and convenient way of generating new business to enable long-term sustainable growth. In essence, we serve as an extension of your marketing department. How We Do It We make appointment setting simple. Why choose us? 9 years’ experience in B2B appointment settingHigh-end technology and state-of-the-art infrastructureStrategic production and delivery locations around the worldHighly skilled workforce24/7 operationMulti-channel marketing approachCustomized appointment setting packages as per clients’ requirements

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