The 12 brand archetypes all successful businesses are built on
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.
How To Write A Novel Using The Snowflake Method
Writing a novel is easy. Writing a good novel is hard. That’s just life.
8 ½ Character Archetypes You Should Be Writing
Here’s the thing about character archetypes: everybody’s got his own take. Do you run with Joseph Campbell’s gazillion and one Jungian archetypes? How about Dramatica’s double quad of eight archetypes? Or maybe screenwriter Michael Hauge’s simple offering of four main players?
How to write a book, Writing a book
1. Take one fabulous idea It's impossible to overstate the importance of your concept in terms of how successful your book becomes. Stephenie Meyer writes perfectly good, competent prose - but her story idea (ordinary girl falls for sexy vampire) turned her book into a cultural phenomenon.
Main/Character Flaw Index
To make characters realistic and relatable they are given flaws, because if there is anything a writer can be sure of it is that no one in their audience will be perfect. Flaws are character traits that have a negative impact in the narrative, unless they are simply informed. They can also be exploited. See Good Flaws, Bad Flaws for a scale of flaw acceptability. Compare Seven Deadly Sins, Ego Tropes. Abusive Parents: Habitually violent and cruel to their own children, often because that's how they themselves were raised.
Dramatica and the Creative Writer - Theory Book - Dramatica
A Place to Start Mastering the craft of writing requires a skill in communication and a flair for style. Through communication, an audience receives meaning. Through style, an author achieves impact. The Dramatica theory of story explores both aspects of the writing process providing structural guidelines for clarifying communication and artistic techniques for enhancing style.
Steve Martin Shows You How to Write a Sketch Show in His Rare TV Special
The Paley Center for Media, which has locations in both New York and LA, dedicates itself to the preservation of television and radio history. Inside their vast archives of more than 120,000 television shows, commercials, and radio programs, there are thousands of important and funny programs waiting to be rediscovered by comedy nerds like you and me. Each week, this column will highlight a new gem waiting for you at the Paley Library to quietly laugh at. (Seriously, it’s a library, so keep it down.) This might be heresy to some of you, but I just can’t get into the early seasons of SNL.
10 Elementary Tips For Writers From Sherlock Holmes
SourceSince Sherlock Holmes first appeared in 1887, the four novels and 56 stories featuring him have never been out of print. He has become the most-played movie character in history, with 200 actors having played the role. Other writers have created memorable characters who solve mysteries with reason. But Arthur Conan Doyle's Sherlock Holmes is the detective who has truly captured the world's imagination. To celebrate the anniversary of Arthur Conan Doyle's birthday, I thought I would put together 10 things writers can learn from the world's most famous detective. Master your craft: Writers have to learn the rules before they break them.
Writing Comedy Sketches That Sell
by Brian LuffThe Internet Writing Journal, July 1999 Introduction The first thing to do before you sit down and try and write a sketch, is to watch and read as many other comedy sketches as you can. Go to the library, borrow books, videos, tapes, records, lock yourself away and watch sketches until they come out of your ears. Study the masters of the art. Monty Python, Mel Brooks, The Fast Show, Saturday Night Live, French & Saunders, etc etc.
Read These Seven Books, and You’ll be a Better Writer
Donald Miller I used to play golf but I wasn’t very good. I rented a DVD, though, that taught me a better way to swing, and after watching it a few times and spending an hour or so practicing, I knocked ten strokes off my game. I can’t believe how much time I wasted when a simple DVD saved me years of frustration. I’d say something similar is true in my writing career.
RanGen - Random Generators For All!
