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Do you have a Voicemail Strategy for your B2B Telemarketing? When used effectively, voicemails can be a lead generation tool. Barbara McKinney of B2BTelemarketing.net gives us pointers on how to create a voicemail strategy. Gatekeepers are not the only ones that impede one’s success at telemarketing. More often than not, telemarketers fail to reach a certain prospect even after several attempts, in which case he may have to make do of just leaving a voicemail. Voicemails are but a part of the entire telemarketing game, but marketers dread having to deal with them.
9 Ways to make your Business Website more Lead - Friendly Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents. It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Your website reflects your business and you as well so to attract prospects just like how HP novels dominated the bookshelves all over the world, we have to make sure that it’s story and elements will make your website stand out from the others.
A Simple Guide to Market Company Events and Gimmicks Company events are important, all the more so because they serve to build your image, increase brand awareness, and help out in B2B lead generation. And like the oldest artifacts, they are as precious as they are fragile. Not giving enough attention to event marketing could only spell disaster to your business. Aside from sending invites you will also need to plan for the program, the accommodation for the participants and the food to be prepared, you will also need to send out invites. These tasks can smother you. Moreover, in spite of a dedicated organizing committee, company events face the prospect of poor guest turnouts if the marketing part of event planning is put along the margins.
The Sales and Marketing Solutions: 5 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing The ability to capture, respond to, and manage incoming leads is the heart and soul of B2B lead generation. Marketers spend a huge amount of resources and money on carrying out the perfect campaign, so it’s only right to make sure they have the best practices in place to manage their leads during the sales lifecycle. However, a lot of them focus on generation and tend to forget the importance of lead management. Callbox Set to Employ 1,000 New Hires in 2012 Los Angeles, CA –December 2011 – Callbox, the largest business-to-business lead generation company in the world, is set to hire an additional 1,000 people next year, according to the company’s 2012 action plan released today. All additional manpower will join the operation centers in the Philippines and Malaysia. As a major player in the global outsourcing industry, plans also include the acquisition or building of additional facilities to support its growing operations. The move to expand is an important strategic development for the company as its customer base continues to spread across North America, Europe, and the Asia-Pacific markets. Callbox will open its doors to software developers, web/graphic designers, SEO specialists, marketing, and sales specialists. Callbox is headquartered in Los Angeles, California with satellite offices in the UK, Australia, Singapore, Malaysia, and its operations center in the Philippines.
5 Marketing Deficiencies that cause a Lead Generation Collapse We are all aware of how painstaking B2B lead generation can be, especially for small businesses who are relatively newbies in the realm of online and social media marketing. The worst thing that could happen to a marketing team is to become stagnant. There are a lot of crucial decisions that happen within a campaign timeframe, and these decisions usually depend on the how “healthy” your marketing team is in terms of its capacity to carry out plans. When it comes down to assessing that health, there are 5 deficiencies that if not addressed may lead to a meltdown in your marketing efforts: Should You Outsource Your IT Sales Leads Generation Campaign Outsourcing your B2B leads generation efforts can be a smart business investment for you to make. You just need to make the right decisions on this. This is a question that a lot of companies in the telecom industry is thinking about, especially for those offering hardware and software VoIP services. I mean, generating IT sales leads can be hard, and for those who are not familiar with IT lead generation, doing this on their own could be a real disaster in the making. But if you want to get moreB2B leads coming in your business, you have to be ready to use every means possible to make it happen.
Phone Invitation Services Accelerate prospect engagement, build excitement, and increase participant turnout on your events with professional phone invitation services. Planning and working out a successful event can be a bit of a challenge. Despite all the hard work and preparations you make, failure to effectively reach out to prospects is a potential for disaster and a poor turnout and wasted efforts. So how do you get people to show up on your next event? Emailing invites is significantly cheaper and has much greater reach than traditional event marketing methods such as direct mailing or passing out flyers. Santa’s Secret Marketing Strategy for Brand Likeability and Trust In today’s world, any kid with a smartphone can access the internet and find out — to sheer outrage or otherwise — that Santa Claus isn’t real. It’s no longer a secret let alone a mystery that our beloved chimney-hopping, reindeer-trotting Turkish friend is no more than an embodiment of the Christmas spirit that for centuries have enamored children and adults alike. But his essence and persona never go out of fashion. Santa Claus is one of the most recognizable “brands” in the world, mainly because it was built around a likeable, semi-fictional character and, ahem, the grandest season of the year. Then again, Santa is quite the hype man himself. The things he does to maintain his lovable reputation are nothing short of marketing savvy, and it all boils down to a few brilliant strategies:
Information Technology’s Role in Modern B2B Marketing Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Certainly. Are there certain drawbacks that make it not worth valuing? Here are some ways technology help businesses in closing leads more effectively: Telemarketing The success of a B2B telemarketing campaign relies on skillful communication. But one’s ability to generate as many B2B leads as possible is also vital. After all, without exhausting all means to come up with a solid and adequate calling list, the potential would not be maximized. Hence, marketers cannot afford to just depend on cold-calling to stumble upon qualified leads.