Two sides to Facebook Places for the travel industry The web’s worst kept secret of recent months finally became a reality yesterday when Facebook unveiled its widely anticipated Facebook Places location tool. Apart from inevitably having a massive impact on existing geo services such as Gowalla and Foursquare, Facebook Places opens up a fantastic array of possibilities for the travel brands and travellers alike. The reason why Facebook Places will make travel companies sit and up listen to ideas around geo services and location check-in is easy: 500 million members having the ability to pinpoint where they are and share information with friends is suddenly very important, and more than just a quirky tool that tech media luvvies FourSquare and Gowalla have produced.
IAB UK Social » In social media, you have to earn it… Blog entry As Myspace prepares for a major re-launch, the IAB’s Editorial Manager Stuart Aitken gets nostalgic for the future of the once mighty social network. Harriet Clarke, Communications Manager for the IAB, shares insights for succeeding on Facebook from Advertising Week Europe’s “Creativity in a connected world” seminar. Leena Shah, Marketing Communications Manager at Microsoft Advertising and Jasper Martens, Head of Marketing and Communications at Simply Business, outline some key tips to make social media work in the B2B space. In the lead up to the Lunar New Year, Kristin Brewe, the IAB UK’s Director of Marketing & Communications discusses the influence of Asia on some key UK trends and the IAB’s own regional spotlight this week across its social media channels.
34 Interesting Facebook Statistics Lets put the spotlight on Facebook for a while. We have gathered 34 interesting Facebook statistics and facts to help us learn more about this social networking giant (it’s updated). Most of these statistics are taken from Facebook and independent studies that we have written on. Catch the list below!
How to Use Delicious: The King of Social Bookmarking Delicious is the world’s largest social bookmarking site. With it you can save, manage and share pages in a centralized source. It also brings a very powerful community aspect to social bookmarking. Facebook E-mail "Not E-mail" : The Two-Way hide captionFacebook CEO Mark Zuckerberg talks about the new email service at an announcement in San Francisco, Monday, Nov. 15, 2010. Paul Sakuma/AP Facebook did announce a new e-mail service today called "Messages," though they're insisting that it's not e-mail. We are also providing an @facebook.com email address to every person on Facebook who wants one. 5 Most Engaged Brands in Social Media Engaging in social media is about being extremely open, creative and flexible. To stay competitive online, brands need to be investing in social media as a way to extend themselves to their customers. While advertising and cultivating an image are still important, it's interaction that creates loyal customers. Using social media to show customers that your business is connected to what they say, think and feel about your products can amplify your brand's message. We've compiled a list of five big brands that are most engaged in social media, and that go to extensive lengths to connect with consumers. Add your own thoughts on which brands are ahead of the curve in the comments below.
HOW TO: Help New Users Stay Engaged on Twitter This Twitter Trends Series is supported by Bing.™ Check out the Bing Local Twitter Trends Map on Mashable. One of Twitter's most disappointing trends is its lack of solid user retention. If you're a Twitter evangelist, the scenario is probably familiar. You explain to friends and family how much value and fun can be had in 140 characters. 5 New Ways to Market Your Brand on Facebook With 500 million members and growing, Facebook offers brands and marketers direct contact to the largest pool of online users on the web. After all, social media is fast becoming more popular than e-mail on mobile devices and more convenient for news consumption than the daily paper. In recent weeks and months, Facebook has introduced and improved a number of on-site tools that sage brands and businesses can use to better market themselves. Even the simplest of tools such as "Likes" and photos could serve as a catalyst for a viral network effect. Of course, there's also opportunity to be had with more calculated efforts around Place Pages, Questions and the New Groups.
TOP 100+ Finnish Brands on Facebook « Deceptive Cadence What does facts about Facebook brand presence look like, really? With the relentless coverage in media, every man and his dog has an opinion about social media and Facebook. On the other hand, you have the social media gurus and true believers preaching about a revolution. On the other hand, you have the more traditional advertising pros who claim to understand the new more social approach to marketing, but continue doing things the old way. Luckily there’s companies like Sysomos, who give us real facts. Sysomos analyzed 600000 Facebook pages and made the results public, nice, I’ll come back to those later.
Understanding How and Why Facebook Users Interact with Brands This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands. First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average fan Likes nine different brands, giving you plenty of opportunity to find your way into potential customers' news feeds.
Using public pages as virtual libraries! Netvibes June 19th 2009 at 06:59 PM A growing number of libraries use Netvibes public pages as virtual resource centers for their users. From academic literature, news, to documentary resources or podcasts – there’s an abundant of options. To add, Users are not just happy to locate reading suggestions online but the convenience is a huge time saver!