IT Lead Generation and Appointment Setting ITSalesLeads.Com (ITSL) provides a broad range of integrated IT lead generation and appointment setting services to drive revenue growth and sales opportunities for telemarketing-based IT companies. Our extensive experience in the IT industry enables us to effectively identify and segment the most productive markets for vendors of IT products and services. Our strength is in numbers and the quality of our leads. Our profound understanding of IT-specific demographic market characteristics allows us to ensure solid market coverage targeting only the right organizations and contacts. Our lead generation and appointment setting services are designed to shorten conversion cycles and cut down marketing costs by blending the strengths of simple, old-fashioned customer service values and the most current tools in contemporary telemarketing business. We connect and set appointments with the most influential CIOs, CTOs, IT Directors, and other top executives of companies across the globe.
Why Outsource Your Telemarketing Campaign? Advertising about your company is one thing, but converting that interest into actually sales leads is something that you should consider as well. That is why you need to use some effective marketing tools to support your campaign. Now, lead generation is a task that should not be taken lightly when it comes to advertising and marketing. Successfully negotiating a deal with a business prospects requires a lot of telesales experience, not to mention communication skills. In case you are lacking in those two points, it might be a better idea to outsource to a professional appointment setting firm do the job for you, just to make your job more convenient. While it is understandable that you want to personally handle the task of generating B2B leads, you have to admit that this is a task that may be beyond your skills.
Understanding the B2B Buyer: 4 Rationales of a Purchase Decision (Part 2 of 2)B2B Lead Generation, Appointment Setting, Telemarketing In the previous article, it was discussed that two of the reasons that influence the purchase decision of B2B buyers are 1) to enhance productivity and 2) for business expansion and growth. The other two reasons deal more with the technical aspects of running a business, but nevertheless just as crucial in a buyer’s tendency to engage with lead generation tactics, whether via phone calls, email or business websites. To bring in new technology Businesses always aspire to leverage new technology to be able to outdo competitors. That is your target market right there. Need: To Cut Costs Businesses are always concerned about their bottom lines and are on the prowl for ways to save. What This Means for Your Business: Work with buyers to find a price point that meets your needs and theirs.
What Is Retargeting and Why It Is Vital for Telecom Lead Generation | IT Leads Generation People are not always ready to buy. That is especially true when you’re talking about IT products and services. For example, when a person visits a website offering IT solutions for the first time, it’s not like someone walks into a grocery store, picks up a few items, and checks out at the counter. Perhaps, similar results can be drawn from other marketing campaigns. So how can you effectively reach out to those 98% who might just be waiting for the right time to make a huge purchase? What is retargeting and why is it relevant in generating telecom leads? Retargeting, also known as remarketing, is a cookie-based lead generation and appointment setting strategy commonly used by e-commerce sites to re-attract web visitors who abandoned the site for some reasons. Telecom lead generation is usually a lengthy process since decision makers often take time to compare options before they decide to buy.
Content To complete your array of online lead generation tools, Callbox provides content writing services customized to powerfully project your best selling points and bring in qualified sales leads to your pipeline. We create smart, compelling content for blogs, brochures, and other marketing materials so you don’t have to cram when you’re running out of time or ideas to do it yourself. We understand that writing for an audience is no piece of cake. Contact us if you need quality content for the following: BrochuresPowerPoint PresentationsSEO CopywritingPress ReleasesBlog Posts Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left. 4 Key Points in Increasing B2B Sales Conversions | Sometimes marketers would get to thinking that a prospect’s decision to perform an action – say, make a purchase or subscribe to a newsletter – solely depends on that person. The notion is that marketers could only go as far as presenting options and information to prospects, and the rest is up to them. On the contrary, there are things B2B marketers could do to help increase their chances in converting ordinary prospects into sales leads. The very core of lead generation is in the ability to persuade people to commit to something, and this mission entails deep understanding and methodical approaches. Vann Morris, Director of Buying Behavior Studies with MLT Creative, shares a post at mltcreative.com on what 4 controlled steps marketers need to take in order to boost B2B sales conversions. Step 1: B2B Buyer Persona Sure we all want a free iPad, but that may not be the thing that will persuade your prospects to convert to a lead on your website. Step 2: Use That Info Immediately
Malaysia IT Industry Watch: Cloudy with a Chance of Success At the moment, it is difficult to predict exactly the way the global IT industry is heading. Analysts see persistent up and down trends in the demand for certain business solutions, creating a highly volatile climate based mostly on the rules of “chance.” One thing is certain however: There are a lot of opportunities to leverage. In Malaysia, where the local IT market is regarded as a high-growth sector, entrepreneurs should know by now that they are in a good position to maximize their resources to attain better sales numbers. Right now, the growth of the Malaysian IT market depends heavily on three different technology drivers: Mobile and cloud computing. Hardware. Security. Competition with the IT industry can be challenging.
How to Succeed in your B2B Appointment Setting CampaignsB2B Lead Generation, Appointment Setting, Telemarketing If a lead generation cycle were a movie, then the appointment setting part would be the climax. It’s the deciding factor on whether an interaction with a prospect will move forward or come to a halt. Because of this importance, telemarketers need to make sure they can grab this opportunity while it’s on the table. Here are the best practices in carrying out an appointment setting campaign: Gathering preliminary details A defined target list with job titles, industries, and verticalsFrom the contact’s perspective, what’s the benefit of agreeing to an appointment? Gaining buy-in from sales: Communication before, during, and after the campaign is critical for a successful campaign. Adjustments can be made prior to launch based on feedback from sales team. Other Factors to consider: Size of sales team: The strategy will vary depending on the number of sales representatives that appointments are being set for.
The Effective Use of Research in Creating Marketing Infographics For an infographic to be successful in sending a marketing message or sharing valuable information to a business community, it should be backed by credible research. Without it, the entire content piece will falter altogether, and no one would ever look at your infographic again. Making sure that research is solid and used appropriately is the most important fiber in infographic creation. Research typically happens somewhere between the conception of a great idea and the production process. Basically, the research process is pretty much the same as article creation, only with minor differences: Scouting for your sources The beauty of infographics is the fact that it directly caters to the logical needs of its readers. You can start by simply talking to your prospects directly.Also try to go outside your marketing department and gain ideas from people from a different point of view. Referencing your sources appropriately Structuring your results Title. Drawing out feedback
Handle Price Objections The Telemarketing Way When doing a B2B lead generation campaign, it is always part of your job to deal with the objections. Still, this is just part of the norm. You cannot just sell your products to potential sales leads that easily. Most will probably object to the price. When that happens, it is your job to silence the opposition (figuratively). Now, if this is your first time to start such a campaign, it is always good sense to study the ways on handling price objections. Being PreemptiveAnticipating what your prospect might say as an objection to your price will allow you to state the benefits of your offer. There are so many ways to deal with price objections in your B2B lead generation campaigns.
B2B Lead Generation Blog: Make your Calls-to-Action “Conversion-Friendly” A B2B lead generation campaign though blogging can only be good as the elements that make up its entirety. And one of the most important elements of a blog is its calls-to-action or CTAs. A call-to-action is what bridges the gap between a prospect and the beginning of a sales process. It also differentiates the passers-by from the ones with genuine interest. Naturally, it’s important for marketers to make sure their CTAs are constructed in a way that not only attracts prospects to click but also brings them where they (and you, as a business) want to be. This post from Dayna Rothman of Marketo.com outlines 6 tips on how to do just that. From Marketo.com: 1. If a lead wants to contact your company directly, make it as easy as possible. 2. Another common way to generate leads on your website is through your content asset downloads. 3. Consider using a chat service to collect leads on your site. 4. 5. 6. A contest is another way to generate lead information.