The Ultimate Guide to Increasing Conversion Rates On Blogs If you’re looking to improve your blog conversion rates, look no further… Here are 7 conversion site reviews that will show you how to increase blog conversion rates without messing around with any of that “tech” stuff. There’s more than 3 hours of conversion consulting on these 7 videos, and if I were you, I’d make time to watch all 7 of them. You’ve likely seen at least one of them, but have you seen them all? Keep reading to find out. 1. Laura Roeder IS social media. Now in this review, you’ll learn all about how to structure your site… from top to bottom. Also, Laura Roeder just released her first book. 2. Chris Brogan is the New York Times best-selling author of Trust Agents. More specifically, you’ll learn valuable conversion advice, the power of being clear on what you sell and what you offer, and how to entice visitors to take actions. Chris Brogan is a friend of mine, and I must thank him for kicking off this whole site review brigade I’ve embarked on over the last few months. 3.
The Subtle Art of Linkbaiting | chrisbrogan.com If you don’t know the term, linkbaiting is when you write a blog post that causes people to generate links to it. For example, when I write a post like 27 Blogging Secrets to Power Your Community, I know that the post is at once useful, but also great linkbait. The thing is, I think it has to be a subtlety, not a hard press. I read a great post somewhere (forget where) that said there are seven basic types of linkbait. I loved it so much that I wrote down all 7 types, but forgot to save the URL. So, whoever you are, sorry: you deserve credit. 7 Basic Types of Linkbaiting Attack Hook – “Why I’m Not Following Chris Brogan on Twitter Anymore” Humor Hook – Uncle! Again, that’s not my list. The thing is, it’s got to be subtle. And I’m talking to myself a bit here, too. As a blogging tactic, relying on linkbait to keep your content relevant feels like cooking fajitas every night. Photo credit L Marie ChrisBrogan.com runs on the Genesis Framework Become a StudioPress Affiliate
CrazyEgg Over 200,000 businesses Convert Better with Crazy Egg, The Original Heatmapping Technology A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Because Google Analytics & Site Catalyst Leave Questions Unanswered, Trust Crazy Egg Visualizations to Help You Understand Your Users. Wouldn't you like to fill in the gaps left by analytics… without A/B testing every little assumption… and without breaking the bank on in-lab usability studies? Heat Maps: At a glance, see the hotspots on each page - so you know what to change, preserve or delete "Do our users think they can click greyed out buttons?" Click-Tracking Overlays: Find a hot spot? Scroll Maps: Confetti (our little surprise):
sIFR 2.0: Rich Accessible Typography for the Masses Over the last several months, a small group of web developers and designers have been hard at work perfecting a method to insert rich typography into web pages without sacrificing accessibility, search engine friendliness, or markup semantics. The method, dubbed sIFR (or Scalable Inman Flash Replacement), is the result of many hundreds of hours of designing, scripting, testing, and debugging by Mike Davidson (umm, that’s me) and Mark Wubben . Through this extensive work, we, along with a invaluable stable of beta testers, supporters, and educators like Stephanie Sullivan and Danilo Celic of Community MX , have completely rebuilt a DOM replacement method originally conceived by Shaun Inman into a typography solution for the masses. It is this technology which provides the nice looking custom type headlines you see on sites like this one, Nike, ABCNews, Aston Martin, and others. How it works A normal (X)HTML page is loaded into the browser. Accessibility details Compatibility Permanence
How to Write a Blog Post That Pulls Your Readers In With Curiosity If you want to write a blog post that pulls your readers into your content instantly, curiosity is the answer. You see, curiosity is an innate in humans, and every TV network, movie, blog, book, and other form of media takes advantage of it. But it gets better: What if I showed you how to use curiosity to increase your blog traffic, build an email list, and earn more sales? Keep reading. The Secret to Creating Curiosity: Information Gap Theory When you write a blog post, how can you create curiosity? George Loewenstein, a professor at Carnegie Melon University, came up with what’s called “the information gap theory of curiosity,” and it’s, hands-down, one of the best ways to create curiosity on demand. Quite simply, curiosity, as defined by Loewenstein, is an innate human behavior that’s triggered when people feel there is a gap between what they know and what they want to know. But the question remains: How can you do it? How Curiosity Helps You Attract Subscribers and Sales What do you think?
Headline Analyzer Enter Your Headline Text Paste your headline in the text area below. The analysis engine will automatically cut your submission at 20 words, so we encourage you to do a word count before submitting! What is the Headline Analyzer? This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts: Click here for a Q&A on the AMI Emotional Marketing Value (EMV) system> DoFollow Links Being that search engines are getting smarter than ever, they’re also more able to notice patterns. That includes you creating multiple accounts on free blog or social bookmarking sites, for the sake of gaming backlinks to your own sites. Long gone are the days where Google doesn’t notice that your one bookmarking account happens to have multiple links to multiple websites you own. Do You Deserve Them? To get a quality DoFollow link, your site has to be quality. Ask, and Ye (Might) Receive Another popular and highly successful method is to contact bloggers or webmasters in your niche and simply ask them for a link. Here’s another idea: search the internet for the keyword you really want to rank for – “antique clocks,” or whatever. This is truly the best way to score a great DoFollow backlink. Diplomacy is Necessary As you may have imagined, many people get annoyed when others ask them for backlinks – I’m one of those people ;) So, you’ll have to get around it somehow.
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