Plants & Fungi | The Field Museum
Plants and fungi are essential to life on earth—key components of the planet’s ecology, biodiversity, climate, and human cultures. The study of plants and fungi is fundamental to medical science, conservation, genetics, agriculture, food-web studies, soil science, climate studies, anthropology, and many other fields. Field Museum botanists are leaders in the study of plant and fungi evolution, ecology, biogeography, environmental/climate impact, plant-animal interactions, and more. A glimpse of The Field Museum's Botany Department, with over 2 million specimens and a network of passionate researchers: Botany Research at the Field Museum Plants & Fungi Collections Andean Flowering Plants These are data on collections from Peru and our series of floristic inventories supported by National Geographic Society and National Science Foundation. Learn more about Andean Flowering Plants Berlin Negatives The Botany Department's unique type photograph collection originated in 1929 when J. Bryophytes
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Why You Must Change Your Content Marketing Approach
Now that pretty much everyone on the planet gets the importance of content marketing it’s time to throw a wrench in the works. To remain effective with your content marketing efforts you must constantly evaluate, change and evolve! I know you may not want to hear that, but content only provides value when it’s useful and the consumer always determines what useful looks like. I’ve been participating in content marketing for about fifteen years now, long before we called it that, but I’ve always tried to stay in touch with the wants and needs of the reader. My first efforts were articles placed in directories and shared in an ezine. Over the years my email newsletter has become more of a place to filter, aggregate and share other people’s content in snack sized versions. We now feature guest blog post two and sometimes three times a week and I contribute blog style articles to about a dozen publications on a regular basis. Their responses are both fascinating and informative. Enjoy! 1. C.C.
How to Acquire Your First Ten Customers
Startup marketing is the most creative marketing genre. No one knows if the offering has value until it’s generated revenue. No one can give a one-glove-fits-all-step-by-step guide to startup marketing like they can for optimizing Google Adwords. Startups inherently possess so many variables to scaling product market fit: industry, timing, execution, allusions of grandeur, funding, talent level, location, lucky breaks, quality of offering, etc. Here are my five priorities for acquiring a startup’s first ten customers, and the ensuing learning to acquire the next 100. 1. What do you have to market? When you don’t have many customers, it can be easy to promise the world. Once you have a potential offering defined, here are some logistical next steps. 2. The most important customer acquisition channel for a new business is referrals. 3. In the service business, time is always a conflict between serving your clients and growing your own business. 4. 5.
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Why Interactive Content Marketing is the Future
You probably know a thing or two about creating good content. Perhaps you dabble on your own blog or write for your company. There’s a good chance you’re already creating more content in 2015 than you did in 2014. That’s the challenge. We’re all content creators trying to reach an audience. To stand out from the crowd, we need to be more interesting, interactive, and data-driven with our content. What is Interactive Content Marketing? Interactive content marketing (I’ve also found it called “marketing apps”) is not a groundbreaking new format. Think of a survey tool or an interactive infographic. Successful interactive content allows the user to dive in, interact, enjoy the process, and gain insight without feeling targeted. If you are developing interactive content, it’s best to gauge success by total shares or average session time instead of click-through rate. Interactive Content Marketing Means More Sharing and Engagement1 More Examples of Interactive Content Marketing Done Well
Content Marketing: Fat, Sick, and Nearly Dead?
Is your website traffic going downhill? Are you desperate to halt the sharp drop in your site’s unique visitors? Stop your subscribers from deleting your emails before they click through? Or maybe just get more visitors to actually read your posts, instead of clicking away after a few seconds? You’re not alone. Even the experts are getting fewer comments, views, opt-ins, and shares. If you feel the same way, then this post is for you. No, this isn’t a giant list of tips and tactics for you to try. Content Marketing Doesn’t Work Anymore The gurus lied. Content marketing doesn’t magically build your business. You have every reason to question if content marketing still works. And you aren’t the only one. Discover 4 Key Differences Between B2C and B2B Marketers [New Research] Check out the Content Marketing Institute’s results from their sixth annual content marketing survey with Marketing Profs. And the percentage is even lower in the B2B space (30%). But there’s hope. Give Until It Hurts
