Expanding your B2B Email Marketing List? Try these 3 Creative WaysB2B Appointment Setting The most important component of any sustainable email-based B2B lead generation campaign is email list expansion. That’s because no matter how superb your content is or irresistible your subject line sounds, none of it would matter if your list is not optimal in quality and quantity. And since most email lists shrink by an average of 30% every year, expanding your email should not be a one-time effort, but an ongoing one. Here are 3 creative ways to grow your email list: 1. As a business you can also leverage mobile apps to cater to the needs of people. 2. Online, QR codes of course facilitate the lead generation process by doing prospects away with filling out lengthy forms. 3. When people are interested in getting the prize or the concept of the contest itself, it should be easy for you to have them disclose their email addresses to join.
Extending the Life Span of Generated Leads in B2B Outbound Telemarketing | Lead Generation, as a process, is as basic as it gets: A prospect is engaged in a conversation, then asked for vital information, then ultimately qualified as a sales lead. But in Business-to-Business (B2B) Outbound Telemarketing, the responsibilities are not limited to “searching” for leads. Considering that the prospective clients are also businesses, the dynamics of the demand for business partnerships may rapidly change before anyone’s eyes. This is also to say, to “extend” the life of a sales lead. The rationale behind this need lies on every Telemarketing company’s desire to generate quality leads as opposed to quantity. Another reason is, again, business operations and needs rapidly change. Most of the time in B2B, the process of “extending” the life of sales leads goes even further – especially when the prospect manifests a “soft NO”. Fostering a sales lead may require additional time and resources, but the potential gain makes the effort worth doing.
The Callbox Multi-Channel Marketing Approach | Our strength does not reside in any single tool we use, but rather, in our multi-channel sales lead generation platform leveraging a unique combination of call center, email, online, mobile, social media and other services. Using these tools separately, the results we got were in the "OK" range. But since we know, and you know, that you can do much better than just OK, we decided do things quite differently from our competitors, and the results were much better. To us, there is no better example of a "whole greater than the sum of its parts". Here's what you can do using Callbox's integrated marketing strategy: Reach out to prospects with the right message at the right time. Proof of the strength of our approach is our growth over the years and that of our clients who keep coming back for our services.
Drive for Sales: B2B Telemarketing Tips That Help Close the Deal | The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone
Tip for Marketers: How to start an SEO Strategy for Mobile If your lead generation and SEO efforts are still desktop-based, you’re way behind the signs of times. Mobile usage is slowly but surely claiming the throne from consumer PCs, and the evidences just keep getting bigger. People no longer have to boot their computers to do a query on Google; they can do that on their mobile devices. Hence, SEO has crawled into the realms of mobile. 1. Books are only so helpful for a field that’s evolving so rapidly, as they can become outdated quickly. Google’s Mobile Playbook, by Jason Spero, is one of the best, and it has recently been updated for 2014. 2. The first thing many people do when doing mobile SEO is choose a mobile site configuration (i.e. responsive vs. adaptive vs. dedicated mobile site), but they should be figuring out what their users want first. Get an edge on your competitors by understanding what mobile searchers who visit your site want, and give it to them with your content. 3. 4. 5.
Using Mentoring For Your B2B Telemarketing ServicesB2B Appointment Setting It is good to have mentors. You just cannot underestimate the knowledge and experience that mentors can share with you. This is especially true if you are in the B2B telemarketing services. This so happens to be a business that, although many are saying is fast disappearing, is still getting a lot of positive reviews from the companies that use them. In the search of qualified B2B leads, this is said to be the best. If you want to be successful in your marketing efforts, you might want to get someone to help guide you in the intricacies of this business. First of all, you have to set clear expectations. Second, have mutual respect and understanding of each other. Third, have some sort of reciprocity in place. Lastly, you and your prospects must have shared values. Having a mentor can be a great help for your B2B telemarketing services in Australia.
Leads Generation Marketing Appointment Setting/Lead Generation | But we do know that if you had to go shop for 20 ingredients to make just 1 cake, you wouldn’t want to have to go to 20 different stores to get them. Not fun. Nor very cost-effective. Your shopping list probably looks like this: List of potential clients with updated phone numbers and email Expert sales callers who need little to no training on prospecting CRM software that can handle high volume call activity Marketing Automation that includes email marketing, social networking and lead nurturing Looks like you need a LOT of things. Or you could save yourself some time and just talk to us right now. You’ll find we do know what you need – a complete lead generation solution – and that ‘s exactly what we have.
Keep Your Company Blog Alive And Exciting Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure audience. Bring your blog to stardom and let the camera rolling. Here is a slide share of how to keep it alive and exciting throughout the year. 15 Ways To Keep Your Company Blog Alive And Exciting from Belinda Summers Over all, it means keeping the flow of engagement constant and retaining reader’s interest should be the main objectives. Phone Invitation Services Accelerate prospect engagement, build excitement, and increase participant turnout on your events with professional phone invitation services. Planning and working out a successful event can be a bit of a challenge. Despite all the hard work and preparations you make, failure to effectively reach out to prospects is a potential for disaster and a poor turnout and wasted efforts. So how do you get people to show up on your next event? Phone invitations are direct, more personal, and highly effective in delivering event information to a wider audience base. Callbox provides event telemarketing services to help get your message to potential event participants and build excitement for your next event. Turn your next event into an excellent marketing opportunity. Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Information Technology’s Role in Modern B2B Marketing | IT Leads Generation IT sales leadsJanuary 5th, 2014 Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Here are some ways technology help businesses in closing leads more effectively: In lead generation Brought about by years and years of experimenting and studying, new technologies are transforming how businesses manage the sales funnel. …deliver more leads into the sales funnel – Because many leads are easily identified, a lot of them would be passed on to the next levels of the process. In the entire marketing process in general IT enhances efficiency in operations. Thankfully, technology has evolved adequately to make marketing tasks easier for businesses. Tags: business strategy, IT sales leads, IT Telemarketing Leave a Reply