Our Mobile Planet

The Guy Kawasaki Guide to Rocking Your Online Marketing If you want to do well with social media, then the first thing that you need is a strategy. Right? Maybe not – at least, according to Guy Kawasaki; venture capitalist, founder of Alltop.com, and the author of a dozen books, including the recent bestseller Enchantment. DAE Blog --- Posted by Khalil Rouhana , DG INFSO, Director "Digital Content and Cognitive Systems" There are many reasons that explain why data is becoming increasingly important in our lives. Firstly, a large number of devices - from scientific instruments like genomic sequencers or telescopes to mobile phones to very tiny sensors - generate much more data than humans could by themselves.

Why Web Personalization May Be Damaging Our World View Think about all the websites you visit each day. Think about all the blog posts and articles you read, all the videos you watch and the pictures you view. Now think about how you find all that stuff. Some of it is probably recommended by friends, some of it you find directly by visiting sites you know you like. Survey Reports State of Ecommerce in Australia and New Zealand The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors. Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Social Media as a DA platform Like any other initiative in the private or public sector, the Digital Agenda Europe and its eight different topics have the same challenge to overcome: getting to the right audience and spark an engagement – in this case even across Europe. (#da12social) The commonalities between all topics are striking similar: How to create awareness? How to provide information and updates to an interested audience? How to get enough feedback and crowd source ideas? How to collaborate with a diverse group of people across geographies and time zones? Explore Twitter's Evolution: 2006 to Present Fresh off celebrating its 5th birthday in March, Twitter isn't slowing down any time soon. In fact, April turned out to be just as eventful as any for the social media powerhouse. In April, Twitter introduced a new version of its homepage with a sleeker design and revamped pitch to potential users; expanded its Local Trends feature to 70 more cities and countries; and updated its search tool to make it easier to find new people to follow. Meanwhile, talks about Twitter's future intensified as CNN reported UberMedia — the company behind UberSocial, Echofon and Twidroyd — is "outlining plans" to develop a Twitter-like competitor. But Twitter users, have no fear — Mashable's Chris Taylor says Twitter "is a lot more robust — and unrepeatable — than it may seem."

5 Social Media Tips for Finding and Engaging Your Target Audience: New Research Do you know where your customers and prospects spend time online? Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements. In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks. The following article is based on new social media research studies. These findings will help you better strategize your company’s social efforts to match your customers’ behaviors. #1: Know Where Your Customers Spend Their Time

Debategraph To achieve the goals set out in the Digital Agenda for Europe, the Commission is working closely with national governments, concerned organisations and companies – with an annual Digital Assembly bringing stakeholders together to assess progress and emerging challenges. Introduction The overall aim of the Digital Agenda is to deliver sustainable economic and social benefits from a digital single market based on fast and ultra fast internet and interoperable applications. The crisis has wiped out years of economic and social progress and exposed structural weaknesses in Europe's economy. Europe's primary goal today must be to get Europe back on track. How to Turn Your Company Into a Content Creation Machine If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! Wouldn't it be nice to have a content army on your side?