Marketing Experts Predict: 2014 Is the Year of Personalized Marketing | IT Leads Generation Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Everyone saw it: 2013 was the year of big data. This year, executives in marketing, technology, and research have spoken: 2014 will be a year of personalized marketing. It’s easy to see why this prediction makes a lot of sense. In the past years, data gathered through various marketing campaigns were used mainly to generate reports and market insights. Today, business-to-business marketers can greatly improve their marketing campaigns by contextualizing their data to draw out deeper insights about their markets, and create more targeted and personalized sales and marketing campaigns. In IT lead generation, personalization is seen as vital for the success of any campaign, whether it is email, telemarketing, online, or social media marketing. The reason for this is simple: customers respond more likely to lead generation campaigns that speak directly to them. 1.
Newsflash! The Word “Marketing” Is In “Content Marketing” | Business Marketing Singapore When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community.
Business Marketing Singapore Seven Sins Successful Marketing Teams Make Popular Today in Business: All Popular Articles Marketing is a team effort, and everyone in the company should be involved in it. In this day and age, it is not really that hard to make a profit. As long as you have the best sales teams working for you, then it would be all right. The problem starts when the team gets too complacent with their success. Lone wolves – these people hide the size of a prospective sales leads and try nurturing it solo. Well, there are also other common faults seen in many sales and marketing teams. This post originally appeared at Callbox Blog Do you have a Voicemail Strategy for your B2B Telemarketing? Gatekeepers are not the only ones that impede one’s success at telemarketing. More often than not, telemarketers fail to reach a certain prospect even after several attempts, in which case he may have to make do of just leaving a voicemail. Voicemails are but a part of the entire telemarketing game, but marketers dread having to deal with them. But when used effectively, voicemails can be a lead generation tool. State your name at the beginning and your number at the end – too many marketers these days often forget about this very important detail.
Why It Is Also Important For Commercial Cleaning Providers To Outsource Telemarketing Services “A house is not a home without a beautiful garden. But, a house is not even anything if it is dirty.” It doesn't really matter how progressive a company is. It doesn't really matter if it has earned bigger and higher sales profits every year. With the help of a telemarketing company, they can contact and arrange face-to-face appointments that can be successfully done by highly trained telemarketers. What these telemarketing companies will do is to provide first-rate telemarketing and lead generation services for commercial cleaning firms. So that they can avoid talking to the wrong people, they need to make an alliance with a telemarketing company and let their telemarketers do the job in doing cold calling, hurdle through the barriers, accept and acknowledge rejection and eventually get to the decision maker and arrange face-to-face appointments so that they can come up with the best solution for cleaning and maintenance.
Search Marketing 2014: Comment Marketing rocks! Why not do the search marketing strategy without hurting Page rank? Why not create online publicity without being shut by your audience and garnering bad impression? Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. With the consecutive release of Google algorithm updates, search engines were flooded with blogs telling tips and how to’s that would help recover the loss from the tragic changes that have marked an end of some website’s PR. Here’s a secret: Leave some relevant comment in an authority site and let it do the magic. Tailor your action
Appointment Setting in Australia - written by Maegan Anderson Category: Internet and marketing (c) Maegan Anderson Appointment settingis the means of gathering interests from prospects and leads and setting them up for a specific date, time, and place to which a business' sales representative will meet with them face-to-face. One good way to effectively set up appointments from companies is to outsource the service to aB2B telemarketing call center. How can telemarketers help in setting up appointments? There are plenty of negative feedback regarding outbound call centers. Without the help of a telemarketing call center, the campaign might last for an even longer amount of time than expected. Professional telemarketers are experts in engaging a prospect to a conversation. By outsourcing one's appointment setting campaign, the organization can attain tons of other benefits that they can reap. Another great benefit when outsourcing to outbound call center agents is that they enable the time for the campaign to be shortened out.
Characteristics of an Effective Telemarketer Let us be honest. Professional telemarketers are the revenue-generating resources of call centers. Erase them from the telemarketing firm and you have just automatically killed the company, not literally though. No wonder why contact centers are implementing high standards in their recruitment, training and actual work of agents. They are just making sure that they only pay for first-class human capital, nothing less than the best. But, the million dollar question is, What defines an effective telemarketer? Sufficient product knowledge. Hiring professional telemarketers is one way in getting effective results for your marketing campaign. Call us and start getting qualified and targeted business sales leads and see how your sales figures increase.
The Building Machine for Author Rank (Infographic) What is Author rank? How does it works? When Google released hummingbird, all these questions were like pop up ads sprouting in every content marketer’s nutshell. Last year, gaining authorship was like a marathon but it was never like the old times that you just make thousands of content, make spins, stuffed some keywords and voila! Your content is ready to post. For hummingbird, that’s unacceptable. So how does Author rank relates to this? As defined by Sam Applegate in What is Google Author rank, Google Authorship enables article writers to link their online content to their Google+ profile via rich snippets, which in turn enables Google to credit the authors with the content. It basically means that when a blogger gains authorship, his/her content is recognized by Google as relevant and share-able so it does affect the SERP rank of the website. So when you finally have your Google+ account connected to your blogs, what’s the next thing?
Data Cleansing and Verification Services By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management For quality data cleansing solution, we telephone contacts on your database to confirm every piece of business information you hold with them. If data cleansing and verification is not your favorite job, we’re here to do it for you. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Callbox is No. 1 at 2012 Sales Lead Generation Service Comparisons at TopTen REVIEWS™ | Take a closer look at the review here. Callbox Sales and Marketing Solutions took the top spot in the 2012 Sales Lead Generation Service Comparisons conducted by TopTen REVIEWS (TTR). Callbox ranked 1st, with an overall lead generation quality score of 9.98 out of 10. The companies were reviewed and ranked using a 10-point scoring system based on four categories/service features: Lead Generation, Tracking, Reporting, and Help & Support. Callbox scored 10/10 on the first three categories and 9.8/10 on Help and Support due to absence of a FAQ page at the time the review was conducted. Other notable features mentioned in the review included Callbox’s excellent lead tracking system, real-time reporting, and its balanced marketing approach using the right combination of telemarketing and online tools. TopTen REVIEWS (TTR) is one of the most popular and trusted aggregate review sites by size and traffic, with the largest online database of media reviews.