The 4 C's of Social Media Strategy ~ The Social Media Strategy Blog It is not easy to keep up to date with the options individuals have for social media systems. It would appear that brand new websites and services arise every single day, competing for the interest of people and communities on the internet. When looking at the social media ecosystem, it promptly gets crystal clear that lots of websites have reached a mindful stability among the various blocks of the framework. Utilizing resources such as this framework to comprehend and also build social networking platforms, and the social media panorama more generally, is progressively essential. Cognize A company need to initially identify and comprehend its social media panorama, utilizing the framework. Congruity Next, a company must build strategies which are congruent with, or fitted to, various social media features as well as the objectives of the organization. Curate A company need to behave as a curator of social media relationships and content.
Social media influences fashion purchases - Fashion Friday, 02 August 2013 A recent study has found that Facebook inspires fashion decisions while Twitter is not among the top five influencers. Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength of visual marketing. As part of the NetBase study “Social Channels of Influence in the Fashion Industry: A Consumer Study”, Edison Research surveyed a representative sample of 1,005 women over 18 years of age in the United States in May 2013 who had a profile on at least one or more social networks, which was usually Facebook (97 percent). Attitudes important for social media influence on fashion decisions Age wise, 17 percent of the surveyed women fell into the 18-24 age bracket, 23 percent into the 25-34 bracket; 20 percent were between 35-44 years old, 19 percent between 45-54 years old, 12 percent between 55-64 years old and 9 percent of the women surveyed were older than 65 years.
Use of social media We use social media to communicate and engage with the public and our stakeholders about our payments and services. How we use social media We have official accounts on Facebook, Twitter, YouTube and Google+, plus we have our own online consultation forum—speechbubble. We monitor social media sites and social networks such as Whirlpool, Yahoo Answers and The Bub Hub. Our policy is to help our customers by responding to your questions online and correcting misinformation. Communicating during emergencies In the unfortunate case of an emergency such as bushfires or floods, we use our social media accounts to inform people about the support services and financial assistance we can provide. Our Facebook, Twitter and and Google+ accounts We provide you with many ways to connect with us. Find the easiest way to connect with us[1]. What you can expect from us We will never ask you for personal information through social media. Social media policies
Social media is a highly valuable tool for retailers eBay's research predicts that UK retail sales directly via social media are forecast to grow to £290m by 2014 from £210m. Photograph: Justin Sullivan/Getty Images "How do I look?" New innovations in social media are set to change this, and what people are calling 'social shopping' is predicted to boom. The very nature of social media means the platforms and the way they are used don't stand still. Social shopping may be in its infancy, but it's only going to grow. Our research predicts that UK retail sales directly via social media are forecast to grow to £290m by 2014 from £210m (a rise of 44%) as more and more retailers target consumers with personalised offers and deals on social networks. Another online fashion retailer, ASOS, has previously had success by previewing their summer sale through a Facebook application. eBay's Help Me Shop tool eBay recently launched a new social shopping tool called Help Me Shop. Petra Jung is head of mobile shopping at eBay UK
The Mind's I The Mind's I: Fantasies and reflections on self and soul is a 1981 collection of essays and other texts about the nature of the mind and the self, edited with commentary by popular science writers Douglas R. Hofstadter and Daniel C. Dennett. The texts range from early philosophical and fictional musings on a subject that could seemingly only be examined in the realm of thought, to works from the 20th century where the nature of the self became a viable topic for scientific study. Contents[edit] The book's 27 chapters are each made up of a previously published work by authors such as Jorge Luis Borges, Alan Turing, Richard Dawkins, Raymond Smullyan, John Searle, Stanisław Lem, Thomas Nagel (as well as Hofstadter and Dennett themselves), each followed up by a commentary by Hofstadter and/or Dennett. The book is divided into six sections, each focusing on a particular aspect of the problem of self. Part I[edit] Part II[edit] Part III[edit] Part IV[edit] Part V[edit] Part VI[edit] Essays[edit]
Harrods to target youth audience for first time with Vogue Festival sponsorship The department store will target 18- to 34-year-olds on a "brand level" to captialise on the fact that customers in the 21 to 30 age bracket are its biggest demographic. Chiara Varese, director of CRM and personal shopping services at Harrods, said: "Harrods has changed a lot in the last four years and a lot of these changes are hidden in this big building, so we want to find new ways to engage and make this young generation experience a brand and show we have evolved. "We’ve had product for this young generation, but we have never targeted them on a brand level." Harrods will run experiential activity at the Vogue Festival at the Southbank Centre including a Harrods Live catwalk on 29 and 30 March, with participants encouraged to share their experiences on social media. Visitors will get their hair and make-up done by Bobbi Brown, before walking down the catwalk as they are photographed and participants will be encouraged to share the pictures on Twitter and Instagram.
Jonah Berger | Author of Contagious Will the social media bubble burst for brands? Ever since social media emerged and a significant number of consumers turned to it as a means of communication, brand-owners have worried about how they should use it. Facebook and Twitter have become the standout platforms, but for marketers the conundrum has been how much of their budgets they should dedicate to them. Is social a promotional tool, a way of building brands or simply a place where you can manage your brand reputation? Add to this the more recent concerns about the sort of user-generated content alongside which ads are appearing, and brands are doing some hard thinking about how they use these platforms. Now, a 10-year study into the way brands use social media has found that it "may not be the mass-marketing tool they had hoped for". Researchers Don E Schultz and Martin Block at Northwestern University in the US used marketing surveys created by Prosper International to analyse brand and consumer behaviour over 10 years. Bubble to burst? Effective vs active This is no fad.
How to Trigger Word of Mouth Social Brands 100: how brands have become more adept at using social media Just over 300 brands were nominated for Social Brands 100 in 2012. This year, that figure rose to 715. The increase illustrates not only that more brands are engaged in social media, but also that social media has become a vital component in how many brands now do business. "It feels like a far greater proportion (of brands) are getting to grips with engagement compared with a year ago," says Steve Sponder, managing director of specialist social-media agency Headstream, which compiles Social Brands 100. "They are getting their customer service right and creating content that, in some cases, is becoming as valuable as the products or services they are selling." Multiplatform activity The 2013 Social Brands 100 rankings benchmarked brand engagement across Facebook, Twitter and YouTube. Last year, Innocent was named the number-one brand in the survey. Yet only 20 points separated Battlefield 3 from the brand that ranked 100th. "Customers appreciate a quick reply. 24/7 service 1. 1.
Mobile CRM Apps To Grow 500% By 2014 As Market Turns With Decline In PC Shipments Gartner Research is reporting mobile CRM apps will grow 500 percent by 2014, another sign of a shifting market that has more to do with work getting done in the cloud more so than from a server behind the firewall. This is buttressed by Gartner’s news that SaaS providers will represent more than 50 percent of profits in the CRM market by 2016 and the steep decline in PC shipments that Gartner reported yesterday. Gartner reports there are 200 apps now in app stores. By 2014, there will be 1,200. Gartner also reported that Salesforce.com remains the No. 1 CRM vendor with 26 percent growth and $2.5 billion in revenue last year. That is a huge difference but reflects why consulting companies like Deloitte are focusing more on Salesforce for CRM integrations. The rise of mobile apps comes with a decline in PC shipments. Mobile’s rise also reflects the growing momentum for SaaS. In 2012, almost 39 percent of the CRM software market revenue was delivered by SaaS.