17 Advanced Methods for Promoting Your New Piece of Content Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is content promotion. This post will cover some of the more advanced techniques for promoting your content. Here is how you can attract scores of new visitors with your content: 1. Before publishing your new piece of content, reach out to an influencer or influencers in your industry. You can reach influencers at scale with BuzzStream. Here is a more detailed description of BuzzStream and how to use the tool. If your piece of content is a blog post, put the quote in the post and add a link to the influencer’s website and social media accounts, such as Twitter. This accomplishes two things: 1) you gain exposure to a new audience, and 2) your content becomes more reputable because you’re associating yourself with an influencer in your industry. 2. 3. 4. 5. 6.
The Emerging Science of Superspreaders (And How to Tell If You're One Of Them) Who are the most influential spreaders of information on a network? That’s a question that marketers, bloggers, news services and even governments would like answered. Not least because the answer could provide ways to promote products quickly, to boost the popularity of political parties above their rivals and to seed the rapid spread of news and opinions. So it’s not surprising that network theorists have spent some time thinking about how best to identify these people and to check how the information they receive might spread around a network. Indeed, they’ve found a number of measures that spot so-called superspreaders, people who spread information, ideas or even disease more efficiently than anybody else. But there’s a problem. But there is growing evidence that information does not spread through real networks in the same way as it does through these idealised ones. So the question of how to find the superspreaders remains open.
“Full Disclosure” Shutdown Raises Questions About Email Mailing Lists In The Social Media Era Editor’s note: Tom Cross is Director of Security Research at Lancope, where he works on network behavioral anomaly detection technology. He is also the cofounder of MemeStreams, a collaborative bookmarking platform and a Signal Media subject matter adviser. In the days before Twitter, Facebook and even Friendster had arrived, a great deal of social interaction on the Internet occurred via email mailing lists. The closure last week of an information security mailing list, Full Disclosure, prompted a number of InfoSec professionals to ask whether these lists still have relevance when so many powerful new social media platforms are available to replace them. The Full Disclosure mailing list is a loosely moderated forum where computer security researchers disclose the full details of vulnerabilities in software products, in some cases before those vulnerabilities have been fixed. Centrality. One way to combat the lack of a central monitoring point is to use hashtags on Twitter. Moderation.
User Research Basics User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Mike Kuniaysky further notes that it is “the process of understanding the impact of design on an audience.” The types of user research you can or should perform will depend on the type of site, system or app you are developing, your timeline, and your environment. When to Perform User Research Methods Guided by the user-centered design (UCD) process, we have provided examples of the types of research could perform at each phase of your project. Best Practices During Project Planning you should: Consult the UCD Guide for a step-by-step visual map to guide you through the user-centered design process. References Observing the User Experience: A Practitioner's Guide for User Research by Mike Kuniavsky
Scaling Quality Content The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As someone who is fortunate enough to get invited to speak at numerous conferences I pride myself in not reusing presentations unless someone specifically requests it. However, for the SEO audience, there has always been a huge disconnect between the concepts of quality and scale when it comes to content. Fortunately, we're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Here's the deck. Everybody's talking about content The Content Marketing conversation has reached a deafening pitch within the past two years. And why not? It's simply because the idea of Content Marketing has been sold very well. These are the types of expectations that have been set by the marketing of Content Marketing. Your content launches. It's pretty simple. There's no excuse for bad content in 2014
15 Resources to Create Images for Social Media Do you post images on social media? Would you like to create attractive images to share? When creating images for social media, quality makes a difference. In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms. Why Create Images for Social Media? In this visual-centric world, it’s more important than ever to create high-quality sharable images. Getting Visual With Your Content: 10 Effective Ways to Use Images: In this infographic from Fresh Take on Content, Lane Jones visually suggests different ways you can use images in your social media. Find ways to use graphics on FreshTakeonContent.com. Visual Impact: How Photos Ramp Up Your Social Media Strategy: Vanessa Doctor goes over the advantages of using visuals in social media marketing in this Hashtags.org article. Find Photos Online There are many free and paid options to find images online to use with your social media posts. Take Better Pictures
Les réseaux sociaux, accélérateur de révolution XEnvoyer cet article par e-mail Les réseaux sociaux, accélérateur de révolution Nouveau ! Pas le temps de lire cet article ? Classez le dans vos favoris en cliquant sur l’étoile. Vous pourrez le lire ultérieurement (ordinateur, tablette, mobile) en cliquant sur « votre compte » Fermer Depuis Facebook, il n’y a plus que trois ou quatre amis d’amis entre chaque individu, et les révoltes s’accélèrent Cela commence avec quelques bonnets rouges en colère contre l’éco-taxe, et se finit quelques semaines plus tard par un projet de réforme fiscale globale, qu’il devient nécessaire de larguer comme une bombe, à la façon du pompier Red Adair. Le concept de “swarm intelligence” Une découverte récente conforte cette idée : le nombre de niveaux de séparation entre les individus à la surface de la Terre diminue régulièrement depuis le début de l’ère numérique. Par Jacques Secondi
NUS biomedical ethics centre made WHO collaborating centre SINGAPORE: The Centre for Biomedical Ethics at the National University of Singapore's (NUS) Yong Loo Lin School of Medicine has been appointed by the World Health Organization (WHO) as Asia's first collaborating centre for bioethics. The centre joins four other collaborating centres in the world to support the WHO in developing work in the field of ethics and health, in areas such as organ transplantation, universal health coverage, managing non-communicable diseases and advancing mental health. The appointment will be effective for four years. The NUS Centre for Biomedical Ethics will be part of the Global Network of WHO Collaborating Centres for Bioethics, which comprises key institutions with in-depth and extensive expertise in research into and the teaching of biomedical ethics. They provide expert advice to the WHO and help the organisation in its work of advancing and implementing the practice of ethics in member states.
A Five-Step Process For Conducting User Research Advertisement Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome browser. I tweet and blog publicly, where you can discover that I like chocolate and corgis. I’m married. If your financial services client provided you with this data, could you tell them why I’ve just decided to move my checking and savings accounts from it to a new bank? We can discern plenty of valuable information about a customer from this data, based on what they do and when they do it. User research helps us to understand how other people live their lives, so that we can respond more effectively to their needs with informed and inspired design solutions. So, how does one do user research? “The spiral is based on a process of learning and need-finding,” Sanders says. Objectives These are the questions we are trying to answer. 1. “Who?” “Who would share program clips?” 2. 3.
Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current Join Entrepreneur in a free, live webinar event to master SEO strategies that can grow your business. Register to Attend 3/16 » “It's hard to stay ahead of the curve. Every time I write a scene that I think is the sickest thing I have ever dreamed up, it is surpassed by something that happens in real life.” -- Carl Hiaasen Hiaasen, a longtime journalist and novelist, knows a thing or two about telling stories. And he is right to point out that novelists, like content marketers, must stay current to be competitive. In 2014, staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis. Related: 5 Extremely Effective Content Marketing Formats According to Content Institute, content marketing may be in for some big changes in 2014. 1. “Short-form, mobile-friendly micro content will be the new strategic darling.” -- Jay Baer, president at Convince & Convert 2. The solution? 3. 4. “Content as a means of brand personalization will be key. 5.
53+ Free Image Sources For Your Blog and Social Media Posts 4.3K Flares Filament.io 4.3K Flares × Here on the Buffer blog, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. But there’s one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. We’ll explore all of these and then some in this post about free image sources. What is Creative Commons? There are various types of Creative Commons licenses that range from allowing any type of use with no attribution to allowing only certain uses and no changes. What is public domain? These terms will come up often as we discuss free photo sources. In this post, we’ll break down more than 50 different sources and tools for visual content. Searchable photo databases 1.) 2.) 3.) 4.) 5.) 6.) 7.) 8.) 9.) 10.) 11.)
US Military Scientists Solve the Fundamental Problem of Viral Marketing Viral messages begin life by infecting a few individuals and then start to spread across a network. The most infectious end up contaminating more or less everybody. Just how and why this happens is the subject of much study and debate. It is this seed group that fascinates everybody from marketers wanting to sell Viagra to epidemiologists wanting to study the spread of HIV. So a way of finding seed groups in a given social network would surely be a useful trick, not to mention a valuable one. These guys have found a way to identify a seed group that, when infected, can spread a message across an entire network. Their method is relatively straightforward. Having determined the threshold, these guys examine the network and look for all those individuals who have more friends than this critical number. In the next, step, they repeat this process, looking for all those with more friends than the critical threshold and pruning those with the greatest excess. And the algorithm works well.