16 Free Tools That Make Content Creation Way Easier
Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness).
What Are UTM Codes and How Do You Use Them?︱Launch Digital Marketing
UTM Codes are a great way to see the results of your offline marketing. As consumers, we’re hit with so many marketing messages that we may not even notice them all, but as marketing professionals, knowing how to track results for your online and offline campaigns is extremely important for measuring which marketing efforts are working for your company… or not. One fantastic way to track your results is to use UTM (Urchin Tracking Module) codes.
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Creating Compelling App Descriptions for iTunes and the iOS App Stores
When you submit an iOS application for review, you’ve got to make sure your ad copy is tight. The app description may be the last thing holding back a tap to buy your app. Apple doesn’t give much guidance on this important chunk of text. “Write your Application Description with a focus on what makes the functionality or design of your app unique.” was a tip from this past June from the App Store Tips blog. We know that 4000 characters is the limit. And App descriptions are made up of simple text, including unicode symbols like checkboxes (✔) and more (♣☢☂).
How to Boost Your SEO by Using Schema Markup
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website. First, let’s understand what schema markup is. Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
PLEASE READ THE FOLLOWING iOS APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“iOS MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW). THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. BY CHECKING THE APPROPRIATE BOX IN THE APP STORE RESOURCE CENTER, YOU REPRESENT THAT YOU ARE AN AUTHORIZED REPRESENTATIVE FOR YOUR DEVELOPER ACCOUNT AND THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS iOS MARKETING AGREEMENT.
Social Status Checker - Check Social Media Metrics
Nowadays, social media has become a very crucial piece of the overall puzzle of SEO, which makes it very hard to ignore. Comments, like, follows, shares, and Google+ are all known to have a positive impact on the overall ranking of a blog or website. The process of getting website traffic through social media websites is known as social media marketing.
Writing iTunes App Store Descriptions
When Naim Cesur, developer of the iKamasutra app, contacted me about doing some copywriting I was thrilled. It’s not every day that I am able to involve my girlfriend in “copywriting research.” After a good stretch, however, it was clear that Naim had an issue typical of all mobile developers: how do you write App Store descriptions? Today’s App Store descriptions are not only the marketplace version of an eHarmony profile, they serve as the basis of user reviews and press articles; often they serve as the only user manual a customer will ever read. Your App Store Descriptions shouldn't read like creepy online dating profiles.
5 Content Marketing Trends for 2013 You Haven't Heard Yet
Mary Gail Pezzimenti | January 25, 2013 | 8 Comments inShare630 Five content marketing trends that speak to the continual drive toward developing quality content on the independent web. OK, in 100 words or less…imagine I'm talking really fast… Yes, social media marketing has arrived. It is here, being deployed more effectively and thoughtfully.
The Epic List of Content Strategy Resources
I’ve collected over two hundred of the best content strategy resources below. My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community. The people I mention are experts in the field of content strategy—I’m so grateful to them for sharing their ideas and experiences with us. But I’m even more excited for you to join our conversation.
8 Habits Of Conversion-Focused Copywriters
Most people write copy by following their instincts, listening to advice and soaking up conventional wisdom. But this will only get you so far. To get the best results you must test ideas, both conventional and unconventional, and see what works. In this article, you will learn the one word that makes headlines convert, why you should go beyond your comfort zone, and other habits practiced by conversion-focused copywriters.
56 Ways to Reuse Content Marketing
Started on April 22, 1970 as an educational event, Earth Day teaches us the benefits of reducing, reusing and recycling. In terms of content marketing, recycling is defined as turning old content into new content, often in another format that’s useful. It’s called recycled content because it’s not created from scratch. Recycled content isn’t reusing the same exact content in another location. [Note: The recycled content must be different so that it's not duplicate content! That would be a search issue.]
3 reasons list stories work
Although there are critics of list stories—those in which the author provides a list of tips on achieving a particular task, etc.—the format is extremely valuable for PR professionals, and we should be taking advantage of them. Resources at print publications are continuing to dwindle, which means that editors today often turn to industry thought leaders to develop content. They're much more likely to accept something brief and to the point, like a numbered tip article, than a lengthy essay about a topic—and readers are much more likely to read it. As you think about how to get your clients' names and companies into the discussion, consider structuring the clients' insights into sound bites so they can be published as a list article. Here are three key reasons why this format works:
