background preloader

Opt Out From Online Behavioral Advertising By Participating Companies (BETA)

Opt Out From Online Behavioral Advertising By Participating Companies (BETA)

how to easily delete your online accounts | accountkiller.com Spring Financial is a finance company based in Canada. The company was founded in 2014. Spring Financial is a subsidiary of Canada Drives, which is a leading auto financing company in Canada. The Chief Executive Officer is Michael Galpin. Upon loan approval, the funds will go into a secure trust account. Canceling your loan is simple. Self-Regulatory Principles for OB Advertising The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Online behavioral advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come to expect at no cost to them. The Self-Regulatory Program is based on the seven Self-Regulatory Principles for Online Behavioral Advertising released in July 2009. The Education Principle calls for organizations to participate in efforts to educate individuals and businesses about online behavioral advertising and the Principles. The Transparency Principle calls for clearer and easily accessible disclosures to consumers about data collection and use practices associated with online behavioral advertising. You can download the complete Self-Regulatory Principles for Online Behavioral Advertising Implementation Guidance

Mozilla Lightbeam Shows Who's Watching You Online In the spirit of online transparency, and for those paranoid about organizations watching your every move, a new tool from Mozilla lets you monitor who is following your digital footprint. Lightbeam is a free extension available for download on Mozilla's Firefox browser that promises to "illuminate the inner workings of the web." It uncovers which third-party companies are watching your online activity — most likely brands and advertisers looking to share your data or directly target ads. "As a part of Lightbeam, we're creating a big-picture view of how tracking works on the Internet, and how third-party sites are connected to multiple other sites," Mozilla said in a statement. The company aims to give web users control of their data and privacy by using interactive visualizations in the form of graphs, clocks and lists. "The visualization grows with every site you visit and every request made from your browser," Mozilla said in the statement. Have something to add to this story?

A Primer on Information Theory and Privacy If we ask whether a fact about a person identifies that person, it turns out that the answer isn't simply yes or no. If all I know about a person is their ZIP code, I don't know who they are. If all I know is their date of birth, I don't know who they are. If all I know is their gender, I don't know who they are. There is a mathematical quantity which allows us to measure how close a fact comes to revealing somebody's identity uniquely. Because there are around 7 billion humans on the planet, the identity of a random, unknown person contains just under 33 bits of entropy (two to the power of 33 is 8 billion). ΔS = - log2 Pr(X=x) Where ΔS is the reduction in entropy, measured in bits, and Pr(X=x) is simply the probability that the fact would be true of a random person. Starsign: ΔS = - log2 Pr(STARSIGN=capricorn) = - log2 (1/12) = 3.58 bits of information Birthday: ΔS = - log2 Pr(DOB=2nd of January) = -log2 (1/365) = 8.51 bits of information How much entropy is needed to identify someone?

Terms of Service; Didn't Read Digital Advertising Alliance The Digital Advertising Alliance (DAA) is a consortium of the leading national advertising and marketing trade groups who together deliver effective, self-regulatory solutions to online consumer issues. Participating associations include: About the Participating Associations The 4A's is the national trade association of the advertising agency business. It represents more than 1,100 member agency offices in the U.S. that employ over 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The American Advertising Federation, headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy. As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior.

29 ways to take control of your social media | Technology | The Observer Be more secure Make your password more secure by enabling "2-factor authentication", which basically means that you need your password plus a randomly generated code, usually texted to your mobile, to access your account. Go to the downward arrow on the top right of the screen -> Settings -> Security -> 'Login Approvals'. Sign out of Facebook remotely Many of you will know the perils of leaving your Facebook account signed in on another person's computer. Control what happens on your timeline There's nothing more annoying than people posting embarrassing messages on your timeline or tagging you in incriminating pictures. Control who can see you when you're online Facebook chat is great for live-messaging friends, but it's also a way for people you can't even remember friending to bombard you with inane gossip. Turn off read receipts in chat Hide your activity Everything and anything you do on Facebook, and apps that you have connected to Facebook, is recorded in your 'Activity Log'. Mute

Facebook instant personalization: How to disable it, and why Updated: see below. Facebook's 'instant personalization' feature allows the walls between the social network and the world to be broken through for a seamless experience for all. While many have not been able to access the instant personalisation feature yet, many have found that it is turned on by default so many will be entirely unaware the feature even exists. However, this raises concerns amongst the 500 million and growing population of the social network, with the potential for better targeted adverts and more of your data handed out to other websites. Information that is set or has been set to 'Everyone' may have already been copied elsewhere. How it works Provided you are logged into Facebook, certain websites like Pandora and Bing can 'personalise' their sites with data provided from your account. Only certain sites can access this, and permissions need to be granted to do this. How to turn it off 1.

OFF Pocket™ - Privacy Case for Mobile Phones by Adam Harvey The Network Advertising Initiative Help EFF Test Privacy Badger, Our New Tool to Stop Creepy Online Tracking EFF is launching a new extension for Firefox and Chrome called Privacy Badger. Privacy Badger automatically detects and blocks spying ads around the Web, and the invisible trackers that feed information to them. You can try it out today: Privacy Badger is EFF's answer to intrusive and objectionable practices in the online advertising industry, and many advertisers' outright refusal to meaningfully honor Do Not Track requests. This is an alpha release; we've been using it internally and don't think it's too buggy. How does Privacy Badger work? Privacy Badger is a browser-add on tool that analyzes sites to detect and disallow content that tracks you in an objectionable, non-consensual manner. If a third-party server appears to be tracking you without permission, by using uniquely identifying cookies to collect a record of the pages you visit across multiple sites, Privacy Badger will automatically disallow content from that third-party tracker.

The Filter Bubble: What the Internet Is Hiding from You (9781594203008): Eli Pariser A Girl Who Codes Nikita Rau is a high school senior and, at this moment, drinking applekiwi-strawberry juice out of a plastic cup. We're in the cafeteria of Bronx High School of Science, in New York. The noise level is high--too high for older ears--but the kids seem excited. Or maybe frenzied would be a better word. It's around 3:30 p.m. on the second Monday of the new school year, otherwise known as club-fair day. A skeptical-looking girl approaches, and Rau launches into her pitch. Still, others are intrigued. Rau, 18, is an extremely active kid. Rau, in other words, is the very opposite of the sort of computer programmer you would imagine: a guy with pasty skin who hasn't showered in days, sitting in a dark room tapping away on a keyboard through the night. None of which makes sense: Girls start using technology at a younger age, on average, than boys, but women represent less than 20% of those graduating from college with computer science degrees. Saujani is not a coder. She still is, of course.

Related: