Leads Generation Marketing Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites. Nofollow is also helpful when embedding media (such as infographics) or widgets that you obtained from other sites.
Telemarketing Points for Businesses to Ponder Any experienced marketers within the B2B industry will tell you that cold calls are still relevant. Despite the dominant position that social media platforms occupy, B2B enterprises still rely on telemarketing to initiate better business discussions with prospects. From the outset, most lead nurturing campaigns revolve around effective telemarketing skills in order to gain satisfied customers. However, it continues to be a challenge that there is no proper technique along the lines of B2B lead nurturing. One thing is certain: sales can only be attained once you understand the basic principles behind a successful B2B telemarketing campaign. These principles can are expounded by the following points: Nurturing over selling. Some assume that telemarketing’s purpose is mainly to sell. Lead quality matters. Your sales performance is directly affected by you B2B lead generation campaign. Data also matters. B2B marketing thrives in data. Follow up through email. No doesn’t necessarily mean no.
B2B Lead Generation Services, Telemarketing | Callbox Effective Content Promotion for Lead Generation Like it or not, content is dominant in B2B lead generation. The facts speak for themselves. Nine out of 10 organizations use content as their main marketing tool, according to the Content Marketing Institute. Meanwhile, HubSpot’s State of Inbound Marketing report for 2014 found out that 41% of marketers have gained positive ROI through content. As much as we want to be positive about these numbers, we still cannot ignore complex factors that come into play. Indeed, it involves much more than content creation and distribution. To maximize your content experience, try these tips out: Email. Blogging. Events. B2B Lead Generation: DIY or Outsource? Here’s how to Decide Nothing really compares to the fulfillment one may have in making his or her own business flourish by being hands-on with almost every operation necessary to run it. However, in a fast-growing world that involves a fusion of traditional and online marketing, more often than not business are left with no choice but to seek outside help. In B2B lead generation, for instance, there are cases when the DIY or Do It Yourself mantra no longer applies. This means that if one tends to insist on carrying all the weight of every sales and marketing task, he is actually putting the business in jeopardy. Face it – you’ve got to know up to what extend you can take care of a situation and when you need to delegate some of the responsibilities to an outsourced service provider. So where exactly does one draw a line between DIY and outsourcing? First, here are some instances when DIY is still the best strategy:
Video: Introduction to Callbox | Rom Agustin | Outside the Box Good day everyone! Today I just wanna share our company’s introductory video. You can also check out other videos, slides, infographics, whitepapers, case studies and other goodies at the Callbox website. Like this: Like Loading... Related Human Factor: Key to Success Below is an excerpt from a wonderful piece published in one of the respected local news sites in the Philippines, VeraFiles.org. In "News" Callbox @ ad:tech NY 2014! ad:tech New York's two-day conference program features 30 conference sessions and 5 keynotes led by thought leaders from brands, agencies and publishers that are creating noise in the digital space In "Events and Updates" Hello, blogosphere! It's my very first blog post and I think an introduction is in order. In "Reflections"
Market Research Survey Telemarketing Don’t let vague hunches, fads, and phony success stories shape your marketing strategy. Do it right every time with just the facts. Our market research telemarketing services include: We replace half-truths with hard facts, and guesswork with rational evidence-based marketing. As a market research firm, we help you: Know who your customers are and where to find themReduce business risksSpot current and potential future problemsIdentify sales leads and other business opportunitiesIdentify competitors and find out what they’re doing Cut to the chase with fresh market insights backed with full qualitative and quantitative analysis. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong Any marketing campaign is effective as long as it generates the right kind of B2B sales leads. Quality is the underlying principle in a lead generation program. And better revenue generation is impossible if your sales pipeline is filled with disinterested leads, entailing a waste of time and money. Hence, an improved lead scoring system should always be considered. Howard Sewell, president of the Spear Marketing Group, has listed the common mistakes that hamper lead scoring effectiveness. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect. Score Inflation When you award points to a prospect for some specific behavior (e.g. visiting a Web page, attending a Webinar), that score shouldn’t last forever. Scoring email opens Email opens are a grossly unreliable measure of email effectiveness. Read the full article here.
Hiring a B2B Appointment Setting Company? Consider these first One of the most crucial parts of processing B2B leads is being able to convince potential clients to make time and meet with someone from your company. That meeting is where the fate of the interaction lies, so it’s important that the right people are involved, and that they are scheduled to meet at the right time and for the right reasons. But before you even get to that point, you need excellent B2B appointment setting. Of course, if you plan to acquire external services, you need to make sure they’re up to the job. Control over the marketing message Every lead generation services company has its own ‘formula’ in successfully getting appointments from prospects. Source of data A telemarketing company usually has its own database of prospects and their contact information. Payment vs. worth of appointments Most firms have fixed amounts being charged either on a per-appointment or monthly basis.
IT Sales Leads - Lead Generation, Appointment Setting, Telemarketing is a privately-owned company established in 2004, specializing in appointment setting, lead generation, lead nurturing, and telemarketing business list building for IT products and services providers. . Our telemarketing lead generation strategy is built on a time-tested business model which is clearly differentiated and economically attractive. Our customers get sales leads that are relevant to their marketing campaign and nothing else. Lead GenerationAppointment Setting ITSalesLeads.Com (ITSL) provides a broad range of integrated IT lead generation and appointment setting services to drive revenue growth and sales opportunities for telemarketing-based IT companies. Read More >> Lead Nurturing While you may know perfectly how to handle hot sales leads that immediately convert to revenue, you could not care less about those cold ones who may be “window shopping†for future purchase. Read More >> Market Lists forMarketing
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox