How to Use Twitter Hashtags If you’re not yet using Twitter hashtags to their fullest potential, you could be missing out on a lot of prospective impressions and engagement. In other words, it could be a missed opportunity to attract a relevant audience on the platform. So even if you know what to Tweet, you might not get optimum visibility for your Tweets without the right hashtags. This guide will explain how and why Twitter hashtags matter for your brand, how to find popular and relevant hashtags and when to use them for marketing. Let’s get started. Why are Twitter hashtags important? Hashtags are a combination of keywords or phrases preceded by the # symbol, excluding any spaces or punctuations. Hashtags help group Tweets and conversations around a similar topic so people can easily find and follow what interests them. Hashtags essentially make your content searchable and grouped into relevant topics. What are Twitter trending hashtags? What does it mean for a Twitter hashtag to become “trending?” 1. 2. 3. 1.
How to Track Twitter Hashtags Sometimes, you need to track hashtags, for example, if you want to see whether twitterers are mentioning your company, brand, or event. People talk about you and your company on Twitter, although probably not as much as they discuss celebrity deaths or charges of election tampering. The following websites enable you to track hashtags: Hashtags.org: A site that lets you see not only what’s trending that day, week, or month, but it also gives you a graphical representation of the frequency of tweets on the topic, who’s using hashtags, and even a count of how many times a hashtag is used.
Free Range: Hash The semiology and phenomenology of hashtaggery intrigues me. From what I understand, it all began very simply: on Twitter, hashtags—those little checkerboard marks that look like this #—were used to mark phrases or names, in order to make it easier to search for them among the zillions and zillions of tweets. For instance, if you wanted to make a comment about Sarah Palin, you could include her name in the tweet, or you could make the comment and follow it with her name marked by hashtag. That is, you could tweet, The tweet with the hashtag was more likely to come up in a search for tweets about Sarah Palin, as well as being punchier and more exclamatory. Hashtags have also undergone mission creep, and now do all sorts of interesting things. “Sarah Palin for President??!? This usage totally subverts the original purpose of the hashtag, since the likelihood of anyone searching the term “Iwouldratherhaveamoose” is next to zero. “I just made out with your husband!
Search 11,000,000+ hashtags | RiteTag Hashtag Audit Load/import tweet(s) for instant hashtag rating, optimization and re-scheduling. Hashtag Optimizer Tweet from the site, mobile apps or browser extensions and measure & refine the effectiveness of your hashtags. Hashtag Scanner Auto-monitor newly trending hashtags for your topic. 27 Super Easy Tactics To Boost Your Twitter Strategy Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched, because its content and interaction occur in the middle of the purchase funnel, based on AOL Platform research (Chart). This makes Twitter’s contribution difficult to track. Many marketers just set up a Twitter strategy and leave it on autopilot. Unfortunately, this becomes a vicious circle for marketers because their efforts are insufficient to drive business. As you begin your 2015 social media marketing plans, it’s a good time to take your Twitter marketing up a notch to yield results aligned with your business objectives. Since you’ve already got the basics down, these Twitter tactics 201 will help you improve your strategy and make your time more effective. 1. 2.
6 Tips to Boost Your Twitter Conversations Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren’t sure where to begin? Standard auto-tweets aren’t going to cut it. In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention. #1: Make Your Twitter Profile Inviting When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. SpareFoot is an example of a Twitter profile done right. New followers love to see the real you in your Twitter profile. Are your Twitter pictures and bio compelling enough to follow? If you’re not sure, give it a quick test. You can include elements that encourage an emotional connection with any audience. Pro Tip: Clear out all of the clutter! #2: Add Enticing Visual Content Ninety percent of information transferred through the brain is visual. A study by Buffer found that tweets with images get 150% more interaction.
How to Make Twitter In-Stream Images Stand Out Are you sharing pictures in your Twitter updates? Do you want to know how to make your pictures stand out on Twitter? Twitter’s in-stream preview images highlight your shared visual content, so make the most of them. In this article I’ll show you four ways to get your Twitter followers to pay attention to your pictures. #1: Prep Photos for Automatic Resizing Twitter’s in-stream preview lets users share and view photos right in their feeds, without having to click a link. What’s not handy, though, is that Twitter automatically chooses a section of your image to display in the in-stream preview, forcing anyone who wants to see the whole thing to actually click on the tweet. For example, if I want to tweet this image of me working with my team, I could just upload the image to Twitter, send the update and call it a day. How do I know which part of my picture will show up in preview? Instead of gambling, you can easily figure out what will and won’t show in the in-stream preview. Boom!
Conversion tracking for websites Visit the new conversion tracking section of Twitter Ads, accessible via the Tools menu, to create, name, and generate the code snippet for one or more website tags. After you place the website tag on your website, it will begin measuring conversions from Twitter users. Website tag name Give your website tag a descriptive name. You may want to track a general conversion event (“Newsletter sign ups,” for example) and place the same website tag on every confirmation page on your website. Or, you may wish to track a more specific conversion event (“Back to School sale purchases,” perhaps) and place the website tag on a single page of your website. Conversion type Choose what type of conversion you’d like to track with this tag. Post-engagement attribution window Select the time window for crediting Twitter with conversions that happen after a person engages with your ads. Post-view attribution window Copy and paste your website tag into your site
Are Your Blog Posts Optimized for Twitter Shares? 5 Vital Points to Check By Guest Author Just look at these numbers: every second, on average, around 6,000 tweets appear on Twitter. This makes about 360,000 tweets per minute and 500 million tweets per day. Impressive, right? But are you sure your blog posts are duly optimized to be shared on Twitter by your readers? Here goes! 1. Your blog post headline is not just “one of the most important parts”, it is THE MOST IMPORTANT part of your content in regard to social media shares. On average, 8 out of 10 people will read your headline, but only 2 out of 10 will go ahread and read your content. Now, think about your headline performance on Twitter. Your headline must compete with hundreds of other content shares, conversations, and quotes. Considering the Twitter character limit, you should make your headlines as long as practically necessary (but, please, not as short as possible). So the max character count for your headline can be easily calculated: More than enough for a good headline. 2. 3. And that is it. 4.
Twitter Advanced Search: 8 Easy Ways To Find Marketing Gold Last updated: August 10, 2017 Searching Twitter for something specific is often a daunting task. After all, there are over 500 million tweets sent out every day. Can you imagine searching through that amount of content or data to find specific information useful to your business? That’s like looking for a needle in a pile of other needles! The good news: it doesn’t have to be. Advanced search offers useful filters that can help you find almost anything in seconds. In this post I’ll go over the basics of Twitter’s Advanced Search and then 11 awesome ways to use the tool for your business. If you’re already familiar with how Advanced Search works, click any of the topics below to jump right to that section. • Search Twitter for relevant conversations • Find mentions of your business on Twitter • Search for people linking to your content (even if they don’t tag you!) • Find blog topics to write about • Search for topics your followers talk about • Find the perfect accounts to follow The Elements of 1.
#GoLive Now: Twitter Launches Live Video - Search Engine Journal Deep Twitter Analytics Unicode Text Converter This toy only converts characters from the ASCII range. Characters are only converted on a one-to-one basis; no combining characters (eg U+20DE COMBINING ENCLOSING SQUARE), many to one (eg ligatures), or context varying (eg Braille) transformations are done. Current true transforms:circled, negative circled, Asian fullwidth, math bold, math bold Fraktur, math bold italic, math bold script, math double-struck, math monospace, math sans, math sans-serif bold, math sans-serif bold italic, math sans-serif italic, parenthesized, regional indicator symbols, squared, negative squared, and tagging text (invisible for hidden metadata tagging).
The Best Time to Tweet & Why | Buffer Blog Updated 5/4/2016: Added some new insights and learnings into the blog post here on the best times to tweet. We’re so grateful for the chance to learn from the community on this! Imagine removing all guesswork when you schedule your tweets, knowing the best times to experiment with tweeting for maximum clicks and maximum engagement. As someone who is working on social media marketing strategy or shares frequently to social media, this info would be fantastic to have! We’re always eager to dig up new research into social media best practices—things like length and frequency and timing. The timing element, in particular, feels like one where we’d love to dig deeper. With a big hand from our data team, we analyzed over 4.8 million tweets across 10,000 profiles, pulling the stats on how clicks and engagement and timing occur throughout the day and in different time zones. Once you’ve got your timing down, we’d love to help you schedule and analyze your posts! Our key learnings Noon to 1:00 p.m.